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Ken Borland


Cricket Australia hardly a spokesman for successful player relationships

Posted on January 31, 2018 by Ken

 

As a spokesman for maintaining successful relationships with their players, Cricket Australia would hardly seem to be the first people one would ask for advice, but that is what the Cricket South Africa leadership have elected to do as they approach negotiations with their own players on their new memorandum of understanding.

The revenue-sharing model that has underpinned the memorandum of understanding the players have had with CSA for the last 12 years will come to the end of its four-year cycle in April and fresh negotiations with the players’ union, the South African Cricketers’ Association, are set to start within the next month.

Astonishingly, considering that Cricket Australia spent most of the year trying to ward off a strike by their own players that threatened the Ashes, acting CSA chief executive Thabang Moroe has confirmed that they will be seeking Cricket Australia’s advice in how to contract players.

Cricket Australia received a bloody nose when all their players stood together to stop the administrators from hogging all the new money coming in from the Big Bash, instead ensuring that every state cricketer, both male and female, enjoyed a share of the riches.

It seems only fair that the players should share in the revenue that is accrued mostly due to their talents, but that’s not how Moroe sees things judging by his ill-considered comments just after Christmas about CSA making the money and not the players, who are basically employees who must do what they are told.

For CSA to say they make the money is simply outrageous, considering the amount of money that has been wasted due to their own negligence in the T20 Global League false-start, for which cricket in this country will be paying for a long time.

An antagonistic approach to the players is also extremely shortsighted because there are so many opportunities abroad now for the players, options that will pay up to four times more than they can earn here in South Africa. Many of our top stars are only staying because they feel a responsibility towards the game and for the younger players coming through the system, an attitude that is engendered by the revenue-sharing model that makes them stakeholders in the overall welfare of the sport.

Cricket South Africa are heading for a collision course with their most valuable – and sought-after – assets if the approach so brazenly bellowed out by their leadership is carried into negotiations.

There is a certain old-fashioned naivety about their strident apporoach because they really cannot compete with overseas offers on an economic basis so they really need to keep their players happy.

Similarly, the implication that they will convince the Board of Control for Cricket in India to release their players for the T20 Global League because they will threaten to prevent South African players from participating in the IPL is outlandish. Preventing our best stars from maximising their earnings in the best-paid league in the world will simply chase them away permanently to foreign shores.

A mass exodus of top players would be a disastrous setback for the game, leading to a huge loss in earning from sponsors and broadcasters – the Proteas are currently still an attraction because of the world-class stars they possess – and would ultimately stymie any plans CSA have for the further development of the game.

https://www.pressreader.com/south-africa/the-citizen-gauteng/20180106/282355450131976

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