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Ken Borland



Bringing the crowds back to the Sun City fairways 0

Posted on September 17, 2018 by Ken

 

In the previous decade, when the Nedbank Golf Challenge was held in December and was able to attract top-10 players, Sun City was famous for the congestion that would occur throughout the resort as corporate South Africa and students would come flocking for their annual end-of-year party.

Crowds have dwindled since those days, as both the sport and the economy have changed, but last year’s Nedbank Golf Challenge was noticeable for the upturn in crowd figures and just a busier feel around the resort and on the fairways scattered amongst the ancient volcanic craters of the Pilanesberg.

A major reason for that was the focus Sun International and their hospitality partners Circa put on making the whole NGC experience more spectator-friendly and not just an event catering for the corporates safely secluded away in their air-conditioned marquees. And, given the success of 2017, they are going to drive for even bigger crowd numbers for this year’s tournament from November 8-11.

“The move from December, when it was the year-end function for most spectators, to November meant we had to worry about losing the public, especially the scholars and those writing matric exams, and we lost a lot of the day visitors we traditionally had. So we’ve been trying to make sure we bring those crowds back and the crowds are getting back to the way we begun with, with more than 65 000 people coming to Sun City.

“So this year we’re making even more space for the public, without changing things for the corporates. We’re opening up a huge amount more space on 18 with a three-tier structure that has a lot more ground-level space and will provide great public viewing. The entertainment area was one of the highlights of last year’s tournament, we want to capitalise on that and its times will be extended for a lot longer. Circa are running the public areas and are bringing in a lot of variety,” Eugene Boniface, the group manager for content at Sun International, said.

Workmen have been on-site since April, with 14 600 square-metres of infrastructure being set up, and 1300 tonnes of scaffolding, with Circa promising a real amphitheatre around the 18th green. Apart from the focus on making the Nedbank Golf Challenge more crowd-friendly, work has also been going on on the course.

The 17th tee has been moved around to add 30-odd metres to the tee-shot and make it more difficult, while the bunkers have undergone massive change with grass now on the faces rather than sand, to make it more playable for the golfers after there were complaints.

 

 

Cosmopolitan mix of owners for new T20 Global League 0

Posted on July 05, 2017 by Ken

 

The new T20 Global League to be held in South Africa at the end of the year will have the most cosmopolitan feel of any of the T20 tournaments around the world as team owners from five different countries were unveiled at a function in an upmarket Knightsbridge hotel in London on Monday.

Cricket South Africa’s desire for the bulk of the franchises to be locally-owned has played second fiddle to the rewards of big overseas investment, with the eight team owners coming from Pakistan (2), India (2), Hong Kong and Dubai. The two teams based in Pretoria and Stellenbosch will have South African owners.

“It’s really important that there is local investment from a South African point of view, but the foreign interest means we’ll be playing in front of much bigger audiences. It places a much bigger emphasis on South African cricket, especially for our domestic players. It should keep most of our players in the country now because the T20 Global League provides a huge step forward in terms of opportunity and financially,” Proteas captain Faf du Plessis, who will be playing for the Stellenbosch franchise, said at the launch.

There are drawbacks, however, that come with the overseas investment, with the foreign team-owners having no real answer to questions about transformation imperatives.

Both the Pakistani team owners – their teams will be based in Durban and Benoni – spoke about T20 cricket being the answer to the problems besetting their game. Even though Pakistan’s memorable Champions Trophy triumph at the weekend had London’s large cricket fanbase abuzz, their game is still faced with the problems of not being able to host any games due to security concerns.

The Pakistan Super League has attracted some overseas players back and both Fawad Rana (Durban) and Javed Afridi (Benoni) spoke about their involvement in the T20 Global League improving the image of cricket in their troubled country.

https://www.pressreader.com/south-africa/the-citizen-gauteng/20170620/282759176664564

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