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Ken Borland



From heading to France with no future in SA, Sharks CEO is now spearheading a real drive for transformation 0

Posted on February 28, 2022 by Ken

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

Journeyman Ahlers guaranteed more than a million at Sun City 0

Posted on January 08, 2015 by Ken

Jaco Ahlers has earned an average of R445000 in each of the nine years he has been a professional on the Sunshine Tour, but now the 32-year-old from Centurion is guaranteed to earn at least R1.1 million from a single event following his qualification for the Nedbank Golf Challenge starting at Sun City on Wednesday.

Ahlers will fill the 30th and final place in the elite field following his thrilling weekend playoff victory in the Cape Town Open. Even if he finishes last at the Gary Player Country Club, he will earn $100 000, a massive windfall for someone whose career earnings on the Sunshine Tour are just over R4 million.

Ahlers’ triumph – he beat compatriot Hennie Otto and Englishman Ross McGowan in the playoff – takes the number of South Africans in the Sun City field to seven, with Charl Schwartzel, Dawie van der Walt, Danie van Tonder, Louis Oosthuizen, George Coetzee and Tim Clark also teeing it up.

Fans will be able to enjoy the presence of three former champions in the field: Thomas Bjorn, Martin Kaymer and Lee Westwood, the winners of the last four tournaments dating back to 2010.

Five of the triumphant European Ryder Cup team will be present – the three former champions plus Jamie Donaldson and Stephen Gallacher.

“This is obviously life-changing for me. I turned 32 last week, but right now, I feel about 40 years old. But it’s a happy 40 years because now I’m going to Sun City. What a birthday present! That is a lifelong dream come true,” Ahlers said after his victory at Royal Cape Golf Club.

There would have been eight South Africans in the Nedbank Golf Challenge field but for Ernie Els suffering from a troublesome right hip niggle, which he has decided to rest over the festive season.

 

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    1 John 2:5 – “But if anyone obeys his word, God’s love is truly made complete in him.”

    James 2:14 – “What good is it if a man claims to have faith but has no deeds?”.

    Love without action is useless.

    If you love God unreservedly, you will offer your best to him and be willing to serve him wherever he wishes to use you.

    Love has to manifest itself practically.

    “Love requires uplifting and inspirational deeds.

    “How genuine can your love for God truly be if you are aware of a serious need and do nothing to alleviate it?”- Solly Ozrovech, A Shelter From The Storm



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