Ken Borland

The last time I was fortunate enough to attend the KFC Mini-Cricket National Seminar was five years ago in Kruger Park, so it was wonderful to see CSA’s flagship development programme has lost none of its energy or passion when I was invited to this year’s annual gathering, held at Zebula Golf Estate outside BelaBela last week.

This mass participation grassroots programme, which will celebrate its 40^th anniversary next year, is operated by the noble crew of 10 500 volunteer coaches, working closely with the sponsors and CSA’s development office.

Some of the bile that has been thrown around in cricket circles over the last couple of years has been difficult to stomach, but being able to share in an environment where everyone is just working for the love of the sport, where egos are put to the side because this is the grassroots game, is gratifying enough to cure the most severe indigestion.

Graeme Smith, as director of cricket, has had to deal with much of that bile, but he was happy and relaxed at Zebula, being asked for plenty of photographs by the delegates after his address on the first morning.

“I basically just gave them an update of where cricket is and then it was great to sit through the sessions with them,” Smith said.

“I feel like I’ve been starved of being on the ground with these sort of cricket-lovers. It’s so exciting to be here, this programme is nearly 40 years old and has been a massive investment in the game at all levels.

“All credit to the volunteer coaches and co-ordinators who grow their communities and are mentors for the youngsters. It’s so important that kids have the opportunity to be touched by the game and I know how important KFC Mini-Cricket is to CSA.

“These coaches are the life-blood of our game and I’ll be surprised if there are any other development programmes in this country that come close in terms of reach,” Smith said.

Unfortunately though, like everything else, the effectiveness of the KFC Mini-Cricket Programme does come down to how many Rand are in the bank for CSA.

The organisation held its AGM last weekend and the financial statements clearly showed the serious effects of Covid and how important it is for the Proteas to be a ‘box-office’ team on the global stage.

CSA still has total assets of R797 million, but they suffered a nett loss of R221 million in 2020/21, having budgeted for just a R177 million deficit.

This was largely due to broadcast revenue plummeting from R534 million to R161 million. Having made up almost half of CSA’s revenue the previous financial year, broadcast rights now only accounted for 31% of profit. Sponsorships also dropped from R186 million to R79 million, 15% of revenue.

Accordingly, in an environment of sometimes brutal cost-cutting (but pleasingly with no employees laid off because of Covid), investment in development dropped from R385 million to R273 million.

So anyone who wants to see the game in this country truly transform has to also acknowledge that the Proteas have to be one of the best teams internationally. That’s the only way the Big Three will want to tour here, generating the lucrative broadcast rights that are by far CSA’s biggest revenue-earner.

And KFC Mini-Cricket has certainly produced its fair share of Proteas – Beuran Hendricks and Sinalo Jafta were two in attendance at Zebula. But the programme also wants to empower the coaches, while bringing an estimated 118 000 kids from diverse schools and communities together this summer, introducing them to cricket and also getting them active.

Jacques Kallis has controversial views on transformation in cricket that have garnered him negative press in recent times, but what is seldom reported on is how his foundation every year pays for 10 previously disadvantaged children to attend top schools and thus ensure their lives are properly transformed.

Much of what is said and done in the name of transformation is mere self-serving political expediency or empty talk, so Kallis deserves credit for actually making a difference – the Jacques Kallis Foundation gives a full bursary to children who show cricketing talent, as well as academic merit and have financial needs, to attend one of four prestigious schools – Wynberg Boys High, Maritzburg College, Selborne or Pretoria Boys High.

Kallis himself admits that he would never have become the global cricket icon he is were it not for the bursary that paid for him to attend Wynberg, where his incredible talent flourished.

The profitability of these efforts, which have been in place since 2004 when Kallis started the foundation with the R550 000 he received from his Western Province benefit year, is best measured not by the cricketers it produces but by the lives it changes. An example of this is the young man who was given a bursary to Pretoria Boys High after being spotted at the national U13 Week; although the cricket did not work out as hoped, he is now studying his honours in actuarial science.

The Jacques Kallis Foundation is now being amalgamated with the Momentum 2 Excellence Bursary Programme, meaning 26 learners will now have their school fees paid for, securing quality education and a bright future for even more deserving youngsters.

The announcement of the merger was made at the confirmation of something that is the best news for South African cricket in a long time: that Momentum have extended their sponsorship deal with Cricket South Africa for another five years.

The wonderful thing about Momentum’s involvement in cricket is not just what thoroughly decent people they are or what wonderful functions they host, it is that they have invested as much in the grassroots of cricket as in their high-profile title sponsorship of all one-day cricket in South Africa and their groundbreaking support of the rapidly rising national women’s team.

Momentum also sponsor the Friendship Games in which top schools play, home and away, against a combined team of underprivileged schools in their area; all CSA’s junior weeks and development projects focused around the eKasi Challenge.

While some local stakeholders are warning that the massive investment in South African cricket that will come from the T20 Global League might not have an entirely positive effect, nobody will quibble that Momentum’s continued involvement in cricket is a tremendous coup and a feather in CSA’s cap.

As CSA chief executive Haroon Lorgat said: “We know what Momentum have done through the years with their huge commitment, from the junior ranks right through to international level. They have been fabulous sponsors.”

The only sadness at the announcement was the news that Danie van den Bergh, the passionate, much-loved head of marketing at Momentum, has a well-earned promotion and will be shifting his focus away from day-to-day involvement with cricket.

He will still, of course, pop into games as and when he can and, considering the size of his personality and the excellence of the staff that remain, I’m sure the cricket family will remain oblivious to much changing at all.

Van den Bergh pointed to a return of more than a billion rand on their investment when he said “cricket has done wonders for us”; it’s only fair to say, Danie, you and Momentum have done wonders for the game.

https://www.pressreader.com/south-africa/the-citizen-gauteng/20170916/282527248605439