Ken Borland

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Given the financial crisis at Auckland Park, it is easy to attack the SABC for their coverage of cricket, but an incident during the third Test between the Proteas and Pakistan at the Wanderers got me thinking about the influence of SuperSport in South African cricket.

I have an early disclaimer to make – I used to work, on contract, at the broadcaster and I do believe South African sport would be much worse off were it not for the millions of rands SuperSport pumps into the various codes through broadcast rights.

But there is also an unseemly, monopolistic and dictatorial element to this relationship.

I experienced it first-hand when I happened to call Tony Greig a “loudmouth commentator” in an opinion piece I wrote for their website. The instruction came from on high from Imtiaz Patel, now the executive chairman of MultiChoice and apparently still ruling with an iron fist from Dubai, and I was told in no uncertain terms that I had to withdraw the article and send Greig a written apology.

I was tempted to use the famous apology former English fast bowler Andy Caddick once received from a West Indian journalist, who described him in his report as being “the big-eared Caddick”. The cricketer stormed into the media centre, found the journalist and demanded that an apology be printed in the next edition.

The apology was indeed there – “I am sorry that Andy Caddick has big ears”.

Last week’s incident also involved a commentator, but one that generally chooses his words with a lot more purpose than Greig did – Mark Nicholas.

The Englishman said on air on the first day that their lunchtime chat, which is sadly not easily accessed by those at the ground, on the second day would be with three South African legends of the past – Graeme Pollock, Barry Richards and Mike Procter.

Many viewers waited with huge anticipation for the interview – and we must remember that there is massive overseas interest in those three greats – but then there was nothing. The whole idea was quietly canned and never happened. SuperSport should have at least informed the public as to why what appeared to be a major snub had happened. Even Pollock, Richards and Procter were left in the dark.

Apparently, the interview was pulled due to one of those instructions from on high, seemingly because Cricket South Africa’s response to anything Richards has to say these days is akin to that of my wife when she discovers a Parktown Prawn in the house.

So instead of serving their viewers, and allowing cricket fans to enjoy a good chat with three of the greatest players ever, SuperSport preferred to score some cheap political points.

SuperSport have a terrible attitude when it comes to their responsibility as the most powerful media house in the country. They will avoid even the slightest hint of criticism aimed at the sports bodies that give them the broadcast rights, bending over backwards to fulfil every little wish of the administrators. Many of whom should be subjected to the harshest media scrutiny of all.

Cricket South Africa, who were captured themselves by the Guptas, have SuperSport captured although it is a more mutually beneficial relationship. But does it benefit the sport in the long term?

SuperSport have some very good broadcasters and journalists and they should be allowed more freedom to do their jobs. Certainly someone as experienced and sharp as Nicholas was highly unlikely to allow anything embarrassing to be said.

Instead, the embarrassment is all SuperSport’s now with their absurd banning of three absolute cricket greats, admired the world over.

https://www.pressreader.com/south-africa/the-citizen-gauteng/20190119/282656098637360