Ken Borland

The Blue Bulls Rugby Union seem to be winning trophies on an almost monthly basis these days and, although that was the focus of a tweet chuffed president Willem Strauss sent out last weekend, he says he is equally proud of the growth in club rugby that has occurred since he was first elected in 2018.

A major reason for the growth is that the Bulls have actually provided opportunities for club players to graduate into the professional system, and their professional players are also integrated within the club structures. A dozen have played Carlton League matches and the more senior figures are also allocated a club for which they are ambassadors.

The alignment of their professional and amateur structures has been complemented by the expansion of the Carlton League and the introduction of an U20 club competition. Some serious money has been allocated to club rugby.

It has proven that a healthy structure at amateur level will contribute to success at professional level, with the trophies for the Currie Cup, Super Rugby Unlocked, SA Rainbow Cup, SA U21s, U20s and U19, as well as the Varsity Cup, currently residing in Pretoria. Tuks face an anxious weekend as they look to hang on to the latter title when they take on Maties in the final at Coetzenburg on Monday.

“In order to make progress, you always need a very holistic approach and we have also made a point of looking after our clubs and schools,” Strauss told The Citizen in midweek.

“Our clubs showed in the Easter Rugby Festival last weekend that they are definitely the best in South Africa. I am as proud of the growth at club level as I am of the professional trophies.

“We have 23% more players at that level now compared to last year. And we are also making our clubs more community-based, they go and coach at the primary schools in their region.

“The growth of the game at club level is as important as at professional level and we want to continue that pipeline, giving us a broader base,” Strauss said.

When Strauss became president in 2018, the Bulls had not won a trophy since 2010 and their players were more like rentals than contracted employees as they left Loftus Versfeld in droves. There was also the scandal of then high performance manager Xander Janse van Rensburg’s fraud and theft from the union.

“We had no trophies at all, not even a junior one, which was scary,” Strauss admitted. “It all started with a plan which everyone bought into. We had to separate professional and amateur rugby, but get the structures aligned.

“We had the right stakeholders in Johann Rupert and Patrice Motsepe and we made the right appointments in director of rugby Jake White and CEO Edgar Rathbone.

“We also had cash flow problems and I was very worried about being able to turn things around. The first three years were tough, but it was not just me who did it, I have a very good board and directors.

“Once we had laid the foundations then new deals started coming through. But all the teams have the same salary cap and spend about the same. The key was getting our structures right, having a high-performance programme and having a world-class CEO and coach,” Strauss said.

With those firm foundations in place, the Bulls can only attract more investment, especially if they manage to seal the deal in the United Rugby Championship and earn a place in the European Champions Cup.

Just four months ago, the Blue Bulls Rugby Union was in a sorry state with Frans Ludeke about to be axed as coach, the SuperRugby side ending a miserable campaign with a humiliating loss at home to the Cheetahs, and the players, management and administrators all pulling in different directions.

The atmosphere at Loftus Versfeld was so bad and so stuck in its ways that I called them dinosaurs in this same column.

But since then, there has been rapid evolution and their fortunes have soared with new coach Nollis Marais taking them to a home semi-final in the Currie Cup, playing a fresh, invigorating brand of rugby that has brought the crowds back to Loftus Versfeld, and giving much of the young talent that was being unused and growing frustrated the chance to shine.

Marais has already received his reward in that he has been confirmed as the SuperRugby coach and he has been given a four-year contract, an incredible sign of faith from a Bulls board that has never been known for its willingness to take a chance.

But CEO Barend van Graan said the sight of families returning in droves to Loftus Versfeld made it an easy decision.

“We can see how the tide has turned the last few weeks and attendances have been double what they were compared to last year, nearly the same as for SuperRugby games. Not many applicants reached the standards we require and it was not a difficult decision, Nollis had the inside track because of what has happened in the Currie Cup.

“Our expectations are high, if not I’m sure we would have only given him a one or two-year contract. But we have a lot of confidence in Nollis and he now has the opportunity to build for the next four years. He’s already brought through a number of young, excellent players,” Van Graan said.

While Marais has thoroughly updated the Bulls’ style of play, credit must also go to Van Graan and his board for realising that they need to adapt as well. The CEO said the BBRU would need to adjust their strategies.

“There are decreasing White numbers in our area, the whole demographic of Pretoria is changing dramatically. There are eight PSL teams in Gauteng, plus one each in North-West, Limpopo and Mpumalanga, so this is a soccer region. The average crowd for a PSL game is 5000.

“Twenty-eight percent of the Blue Bulls’ support comes from the Eastern Cape and 98% of that is Black, most of whom don’t have pay-TV at home. So we have to revise our strategy and penetrate new markets. In the last five years, we have seen a decline of more than 70% on the number of tickets sold at the ground. People just buy tickets on the internet now and they’re no longer buying season tickets,” Van Graan pointed out.

The Bulls have earned a reputation for being aggressive recruiters of junior players, but their showcase teams have also suffered due to a revolving door of players leaving or losing their contracts.

“Since 2011, we have lost 57 players, a lot of them to the Euro, Yen and British Pound. But things are cyclical in a team sport, you have to let guys go, but perhaps we released too many players, in hindsight. The last six or seven SA U21 captains have come from here, but our Currie Cup side will be even younger next year so we need to be smart in our recruiting. We need to fast-track talent, but only five percent of the schools in our region play rugby,” Van Graan said.

Marais has given the Bulls a new lease of life on the field and credit should also be given to Van Graan and the board for identifying the new direction the BBRU has to take. If they continue along this path, there’s no reason why the Bulls shouldn’t in time become the most powerful union in the country again.