Ken Borland

Economic hardships, the lure of foreign lands and a saturated market all buffet SA Rugby’s efforts to produce an alluring SuperRugby product, but in the magnificently comfortable Cape Town Stadium last weekend they were given some massive ideas in terms of getting it to work again.

Getting spectators to watch live sport these days is all about the stadium experience, and the fact the Cape Town Stadium was sold out for the SuperRugby Superhero Sunday Double-header – warm-up matches that ultimately count for nothing – tells you the venue is doing something right.

Spacious and with plenty of open spaces along the concourses, Cape Town Stadium is also brilliantly designed so that there is not a bad seat in the house. Thanks to SuperSport, I enjoyed my first visit to the Green Point venue last weekend and I was enormously impressed.

The Cape Town public came in their droves even though the Stormers rested most of their big stars. Fortunately there were enough Springboks in the Lions, Bulls and Sharks teams to make up for that. When Duane Vermeulen walked on to the field, the Stormers faithful began cheering, until they remembered he has signed for their archrivals the Bulls, which was when the boos and jeers began.

The big success story of Superhero Sunday was bringing the kids back into the stadium. Support for rugby seems to be dying and what better way to halt the slide than by recruiting the yongsters and getting them hooked on the live game.

The fact that SuperSport and Vodacom, with huge backing from Marvel, made major efforts to market the day was obviously also crucial, but so too was the idea of four teams playing in one stadium.

Every SuperRugby franchise has a sizeable number of fans in cities outside of their province these days and I would love to see double-headers played in the actual competition as well.

The cricketers do it during their T20 tournament and the argument of teams losing home-ground advantage is easily combatted and should be set aside if, for probably the first time ever, the unions are willing to do what is best for the game.

The answer is simple: The schedule must be such that the Stormers and the Sharks visit the Lions and the Bulls on the same weekend. Seeing as though both coastal teams are now on the Highveld, they play at the same venue, either Ellis Park or Loftus Versfeld. The next year, the double-header is played at the other Gauteng venue.

The number of Sharks and Stormers fans in Gauteng is huge and all the coaches I spoke to – Swys de Bruin, Robert du Preez and Pote Human – were supportive of the double-header concept.

The superhero theme was novel and certainly attracted the kids, but it doesn’t have to continue. The success of the double-header does not rest on it, the South African rugby fan is known for the passion they bring to the game and there are other narratives that can be pursued.

Besides, the sight of a rather unathletic Black Panther and a very naff Spiderman mincing around are not things I would want to see again. Apparently Marvel insist that only their regular costume-wearers are allowed to fulfil those roles and the Americans they brought fell way short of what my imagination had been inspired to expect from the comics.

Cape Town Stadium, however, surpassed expectations and it is difficult to comprehend why Western Province rugby would not want to move there from the old and decrepit Newlands stadium, which has tradition and a proud history going for it, but not much else.

Which sounds a bit like SA Rugby at times, but a new SuperRugby season full of possibility lies before us; will they take the lead offered by two of their most loyal sponsors in SuperSport and Vodacom and come up with new, fresh ideas to re-popularise the tournament?