Ken Borland

Controversial Cricket South Africa independent director Dr Eugenia Kula-Ameyaw’s tweet which appeared to threaten sponsors Momentum has landed her in hot water with the sports federation apologising to the financial services provider, distancing themselves from her statement and reporting her to their Social and Ethics Committee.

Momentum announced on Tuesday that they will not renew their sponsorship of men’s one-day cricket with CSA next April, but will honour their contract as title sponsors of the national women’s side through to April 2023. Kula-Ameyaw then sent out a tweet on Tuesday night saying: “Momentum forgets that we invest hundreds millions in Momentum in our SOE investments and pension funds. I remember asking for the BBBEE certificate in my other board. Just check before you make any irrational decision.”

Kula-Ameyaw erred in casting aspersions about Momentum’s transformation credentials because they have had Level I B-BBEE status for the last two years. And her antagonistic approach to sponsors could be seriously damaging to CSA as they desperately try and find new backers during these tough economic times. Given the Board’s existing lack of credibility and now this social media blunder by someone who is tipped to become the Lead Independent Director, even though she was only appointed to the Board on an interim basis in May, more current and prospective sponsors are likely to say getting involved in cricket is not their cup of tea.

“CSA sincerely apologises to Momentum for the unfortunate and unwarranted tweets made by one of our Board members, in her personal capacity. CSA wishes to reiterate that Dr Eugenia Kula-Ameyaw did not act in her professional position as a non-executive board member of CSA. While we respect the personal views of all South Africans, CSA wishes to distance itself from the articulations made by Dr Kula-Ameyaw on Twitter.

“We further wish to reiterate that CSA does not ascribe to the views expressed regarding Momentum and we sincerely value the benefits Momentum and all our sponsors bring in making cricket accessible and inclusive for all South Africans. We thank Momentum for the substantial contributions they have made towards cricket upliftment and the milestones we achieved through their sponsorship,” acting CSA president Beresford Williams said in a statement released on Wednesday.

The CSA Members Council, which has been flexing its muscles against the Board of late, has also reported Kula-Ameyaw’s behaviour to the Social and Ethics Committee.

“CSA is taking this matter very seriously and in light of the reputational damage potentially caused, CSA’s Members’ Council has referred the matter to the Social and Ethics Committee and once all internal processes have been completed, the necessary corrective action will be taken,” the statement said.

Momentum were also baffled by Kula-Ameyaw’s jibe at their transformation efforts.

“We’re not exactly sure what Dr Kula-Ameyaw meant by the comment, since we have been working really hard to transform as a company. We achieved Level 1 Broad-Based Black Economic Empowerment status two years ago, and have retained this status. Our B-BBEE certificate is available on our website.

“In spite of the comment, we are not reconsidering our relationship with CSA. We look forward to continuing our support of the Momentum Proteas national women’s team on their journey to success,” Head of Sponsorships Carel Bosman said.

Kula-Ameyaw has also in the last week on Twitter accused critics of “brown envelope tendencies”, praised the EFF and seemed to indicate she wielded “power” by interfering in selection matters.

“The media are the ones fuelling racism,” is not one of the greetings one expects during an Ahmed Kathrada Foundation webinar to discuss racism in cricket, but that was the opening gambit of new Cricket South Africa independent director Dr Eugenia Kula-Ameyaw, who is also the head of their transformation committee.

Kula-Ameyaw has led the way in establishing the Cricket for Social Justice and Nation-Building imbizo, which will manage players’ complaints of racism within the system. She raised the ire of many, however, by withdrawing an invitation for CSA acting chief executive Jacques Faul and director of cricket Graeme Smith to attend the first meeting. And she has also revealed some of her own biases in denying the CSA Board has any culpability in the racism issues and blaming the media for them.

“As part of the transformation charter, I have done a situation analysis and the issues are around the White management and that there are no protocols for reporting racism so we are not able to confront issues. The media are the ones fuelling racism and they must be taken into a workshop and taught about the law; affirmative action is a law of redress.

“But the Board have been called ‘Capturers’ – it’s about a certain racial group and excluding others. But I have sent a report to the president of CSA and when we get to the cricket TRC then I will bring evidence. If these people are really journalists then they need to be balanced, because we are not holding them accountable, they are out to push a certain agenda. The criticism of the Board is unfair,” Kula-Ameyaw said when asked about whether there is racism in cricket.

The social entrepreneur and strategist (according to her own website) said CSA’s use of quotas was doing well, but in the same breath blamed the organisation’s executive staff for Black players not playing more often for the Proteas.

“Quotas obviously help because you don’t know what I can do, what my strengths are, if you don’t open the door. But in the international game there are some Black players who have only played five matches in a year while others played 17. The systematic issue was selection and if players complain then they are told they have an attitude and they are buried alive. If you speak out, you are isolated.

“Black players are using the stories of their hardships to define themselves and we will look at every case on its own merits – there are always three stories, mine, yours and the truth. But in terms of accountability, the executive must report to the Board and explain why some Black players only played five times and others get 17 games. Racism exists and I feel so sad this happens in the sporting federation I serve,” Kula-Ameyaw said.