It’s
hard to describe for non-sports lovers what A World Without Sport is like, but
I guess an office without coffee or a party without any music could mimic the
same feelings of emptiness and loss myself and millions of others are feeling
right now in these times of Covid-19.
It
is, of course, a small, hopefully shortlived price to pay for our health and
ensuring that society itself does not break down. As one government minister
put it, every life saved now is a potential sports fan in the future.
But it is hard not to feel sad that, as summer fades into autumn, there will be no more bat on ball, no nervewracking SuperRugby clashes, no more peaceful hours on the couch watching the best golfers in the world strut their stuff on beautiful courses. The hockey astroturfs, usually so full of joie de vivre on the weekends, are quiet. There is no more gloating from Liverpool fans on social media, or the angst of long-suffering Arsenal supporters.
Sport
provides a thrill, a shot of inspiration watching real-life superheroes
overcoming the odds and, for many people, gives them a reason to slog through
the week and make it to the weekend. As if to rub it in, the weather in
Johannesburg has been glorious the last couple of days, sunny and warm, perfect
for a day at the Wanderers or SuperSport Park.
But
when the governing bodies of the various sports sift through the wreckage of
2020 once this pandemic has passed, they will have the opportunity to perhaps
‘reboot’ several aspects of their product.
It
seems inevitable, given the financial damage Covid-19 will do to the coffers of
sport across the board, that the sporting landscape will change once the world
returns to ‘normal’ again. Sadly, some cherished things might fall by the
wayside; happily, some blights might disappear.
Writing
in The Guardian (https://www.theguardian.com/sport/blog/2020/mar/16/beware-sporting-disaster-capitalists-crisis-go-to-waste), the excellent
Jonathan Liew speaks about the Covid-19 crisis causing financial turmoil and
then warns of “greedy disaster capitalists” taking advantage. Sporting bodies
could be forced into some unpalatable decisions simply due to financial
pressures.
The
column ends with the warning – “For the next few weeks, perhaps even months,
the power-brokers of sport – administrators and executives, sponsors and
speculators, agents and marketers – will be at a loose end. Nothing to do but
plot and strategise and kick around ideas. And then ask yourself a question:
how far do you trust these people to act in the best interests of the sport you
love?”
The
South African situation is further complicated by Icasa, the broadcast and
telecoms regulator, drawing up the new legislation governing the coverage of
sport in the country. The amendments are due to be published by the end of
September and Icasa have already said the goal is to ensure more free-to-air
coverage of sporting events that are “in the national interest”.
The
problem is the free-to-air broadcasters do not have the means to do this
properly; the national broadcaster is all but bankrupt and e.tv are far from
the forefront of the sports business game.
The
loss of income from the exclusive television rights SuperSport pays will only
add to the burden of our sports bodies after the Covid-19 pandemic.
SA Rugby seem to be one of the earliest movers in terms of strategising for what happens next. There have been strong suggestions that once it is safe to start playing rugby again, SuperRugby 2020 will be rebooted with the South African franchises (and possibly the Free State Cheetahs) playing each other in a series of local derbies.
This is a fantastic idea and hopefully crowd attendances will be much greater than they have been for SuperRugby in recent years.
And
the icing on the cake would be if this spurs major change in our competition
structures and the Currie Cup is restored to its rightful place as a major
tournament and not just an afterthought.
With enthusiasm waning for the 25-year-old SuperRugby concept, change, accompanied by a move towards Europe, could be good.
https://citizen.co.za/sport/sport-columnists/2258834/post-pandemic-days-a-chance-for-sport-to-reboot/