Ken Borland

GQEBERHA, Eastern Cape – For Scott Keevy, who describes himself as “an avid golfer” the final round of the Vodacom Origins of Golf Series Humewood Pro-Am was all about building towards the Stroke 1 eighth hole on the famous old links course.

The six-handicapper from down the road, relatively speaking, at the St Francis Links, managed to birdie the daunting 455-yard hole and the four points he and Merrick Bremner gained was their best score of the second day. It proved critical because their winning margin at the end of the Pro-Am was just one point over Lyle Rowe and Adrian Kemp.

“We started on the third hole and we battled early on but Merrick kept us going. And then on the eighth, the Stroke 1, I hit a big drive, a nine-iron and then I managed to sink a 15-footer for birdie and four points!

“And then when the rain hit, we were busy playing into an Easterly and I managed to get a par on the 15^th when my pro finally required my help again. But Merrick and I dovetailed very well and he was my number one choice as a partner. I remember meeting him when I caddied for Titch Moore once and I know Merrick won here and I love the way he plays and his interaction with his partners,” Keevy said.

Keevy is one of those sporting all-rounders, having played second division football for Callies and Masters squash, but his passion for golf goes back several years.

“Ours is a sporting family, I am one of three brothers and we basically played anything from table tennis to golf and all with the same competitiveness. Ryan Reid is a first cousin and the real star golfer in the family, he played on the European Tour and is now director of sport at Fancourt. I’m a self-taught golfer so I have a big hook, but I make it work for me.

“This Vodacom Origins of Golf Series is just an unbelievable experience for us, I have played in them for many years but it’s the first time I’ve won a tournament, having been to the finals on the odd occasion. The way Vodacom spoils us and the way they make us feel – it’s unsurpassed,” Keevy said.

The personal touch is something all businesses should strive for and building contacts between people is one of the key elements of the Vodacom Origins of Golf Pro-Am Series.

That the Vodacom Origins of Golf Series has built up considerable networks and lives up to its mantra of being Always Connected has been borne out this year by the arrival of another company famous for their customer experience and engagement skills – Momentum Metropolitan – as one of the series partners.

This week’s event at Humewood Golf Club will be the fourth with Momentum as partners and Carel Bosman, the financial services company’s Head of Sponsorships and Events, has been delighted with how well their involvement is going.

“We only recently entered the Vodacom Origins of Golf fold and it really is the ideal sporting platform, we’re already starting to engage and build connectivity with so many people. The series is pretty unique in that you have amateurs playing with the professionals and it has been incredibly positive for us being involved from the start of the season.

“We’ve been sending different internal stakeholders from our various business units to play in the events, and it has been a very positive experience for us as a corporate. We will certainly be looking to do more as Vodacom and Commissioner Thomas Abt and the Sunshine Tour are putting together some stunning properties. The Vodacom Origins of Golf Series has been going for so long, since 2004, and we feel privileged to be involved,” Bosman said.

Momentum’s investment in cricket, especially the women’s game, has been one of the success stories of the South African sports industry space, and Bosman had nothing but praise for Vodacom’s tremendous achievements with the Vodacom Origins of Golf Series.

“The Vodacom Origins of Golf Series has been a success for so long that you simply have to acknowledge what Vodacom have done. It’s been wonderful to meet their team at a regional level and sport really needs sponsors to do these sort of things. And Vodacom have obviously seen value in their strategy to stay involved for so long. What they have done has been incredible and hats off to them, long may it continue!” Bosman said.