Ken Borland

SA Rugby on Tuesday expressed their disappointment and frustration that millions of South Africans will not be able to watch the Springboks in action at the World Cup due to the SABC’s decision not to broadcast an event which lifted the spirits of the country in inspirational fashion in both 1995 and 2007.
Those were the two years the Springboks lifted the most prestigious trophy in rugby, with the 1995 triumph, on home soil and featuring the enthusiastic participation of then president Nelson Mandela, being cited as a major boost to race relations in the fledgling democracy. The current Springbok team is captained for the first time by a Black African in the hugely popular Siya Kolisi and they are rated as one of the strongest contenders when the tournament kicks off on Friday.
South Africa, who are coached by former captain Rassie Erasmus, open their campaign by playing defending champions New Zealand on Saturday in what will be one of the most important games of the tournament.
“We are looking forward to a strong Springbok challenge led by Rassie Erasmus and Siya Kolisi, and it is extremely frustrating for our sport that the national broadcaster is not in a position to show it. We share the disappointment of SABC licence-holders that they will be unable to follow the progress of the Springboks and other big matches in the tournament.
“The Rugby World Cup has been broadcast on SABC at every tournament since 1995 and like other mega sporting events has the power to bring the nation together behind a national team,” an SA Rugby spokesperson told The Citizen on Monday.
Although the television rights to the World Cup are owned by WorldRugby, SuperSport, who have bought the local rights, were willing to help the SABC show at least some of the tournament, but after months of negotiations the national broadcaster pulled out, according to MultiChoice, the owners of the sports pay channel.
“As far as television rights are concerned, the SABC, having initially made a commercial offer, subsequently withdrew that offer citing budget constraints and the scheduling of the RWC, being in Japan. Rugby World Cup broadcast rights are sold by World Rugby and its agents and all broadcasters (including free-to-air operators) are able to bid for acquiring these rights,” Joe Heshu, the MultiChoice Group Executive for Corporate Affairs, told The Citizen.
The radio rights are owned by marketing company IMG and not MultiChoice.
The Rugby World Cup would have cost the SABC $28m for broadcasting rights on television and $60 000 for radio, not factoring in production costs of R900 000, SABC CEO Madoda Mxakwe told Parliament’s portfolio committee on communications on Tuesday.

Social media reaction

Teddy Rubskins @walternatebeing
SABC was looted dry by ANC cadres, this is the real issue. In the 90s SABC showed F1, NBA, currie cup & springboks rugby as well as cricket. Also the ANC government will never break the monopoly Naspers holds as they love the tax revenue from their group companies.
The 2019 rugby world cup would have cost the SABC $28m for broadcasting rights on television and $60 000 for broadcasting rights on radio, he said. These costs do not factor production costs of R900 000.

Jy Nkosi sikelel’ iAfrika  Put SA 1st
@Joy_wa_Afrika
However, a nation that is being deprived of watching the 6 @Springboks games because of money grabbing @SuperSportTV We can only afford SABC but does the greedy @SuperSportTV care Absolutely not

Cornu Perold @CornuPerold
Will Sports Minister @NathiMthethwaSA and his Communications counterpart @Stellarated help find a resolution here too as they did in the saga that saw the SABC not broadcasting any PSL matches on their platforms? Surely Rugby is a sport for ALL South Africans?

OH LOOK…Squirrel
@Travesty_Kruger
I think it quite sad that SABC hasn’t made a plan for them to air the RWC. We always seem to be united when the Bokke are playing and sadly not all of us (myself included) have DSTV.

zwelitsha @zwelitshazwe

Thulas sport is an audience driver in broadcasting, note all the satellite dishes on rooftops from informal settlements (end result of PSL rights), SABC Board, Govt must wake up Fact, Ad revenue will NEVER = Sports rights, bt loss of sports rights = audience flight

uSumpa @Konkwane_K
I feel for those people who are let down again by the SABC. The most vulnerable people who love rugby they won’t watch the Rugby World Cup because SABC is useless beyond doubt.

Riccardo Dobloni @superdoct
Money hungry, no national interest at all. SuperSport fine keep you rights, keep your advertising money, but surely you can see the benefits of letting everyone watch the national team in a world cup! go back to Open Time or sponsor SABC to show at least the #Springbok games

Cameron MacKenzie MP @CameronMacKenz2
When @MultiChoice ask for US$28million & @sabc trying to get on an even financial footing, it’s competing priorities. Why not pressure @MultiChoice instead to help out in the interests of those who can’t afford DSTV? The new SABC board are doing the right – tough – thing.

LLOYD L. MAFA @MafaLloyd
Really no broadcast of Rugby World Cup then why are we still paying the TV licence. SABC please get your act together.

Pale Rider @Pale_Rider7
Multi Choice should come to the party and as a gesture of good faith at least allow SABC rights to broadcast the Springbok games. With their messed up image lately it can only do them good.

SABC Too  @SABCtoo

Obviously, young children in South Africa don’t deserve to see a multiracial world-class national team captained by a man who came from nothing but hunger in one of the worlds largest competitions. #RWC2019

azania mboya @azaniamboya

SABC are a national disgrace by refusing to broadcast the Rugby World Cup thus leaving millions of African rugby fans without coverage. A huge blow against African transformation in Rugby. No wonder so many ppl dont want 2 pay T V Licences !!!!