Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

Cricket South Africa chief executive Jacques Faul admitted on Monday that the organisation were “a bit naïve and ambitious” to think the sport would be let out of its Covid-19 Lockdown cell as early as this weekend, following the postponement of the Solidarity Cup.

The new format of the game, devised by 3TCricket, and a return to onfield action were launched amid much fanfare last week, with SuperSport Park in Centurion set to stage the contest involving three teams playing a 36-over match on Saturday, June 27.

But by the weekend CSA were forced to backtrack as government said they had not yet approved the plans, despite director of cricket Graeme Smith saying SuperSport Park had been “cleared” and “permits were in place” for the event to take place.

“We were a bit naïve and ambitious with the date because it did not leave us with a lot of time to work through all the protocols. Because SuperSport Park is in a hotspot, we now need Department of Health approval too. But we will take it on the chin and plan better. We really want to seek the correct procedure and it’s not something we can just push through,” Faul told The Citizen on Monday in a phone call.

CSA expect to be able to announce a new date for the Solidarity Cup in a few weeks.

As part of their efforts to convince the Department of Sports and Arts and Culture that they have measures in place to ensure a safe return to cricket, CSA have conducted more than 100 Covid-19 tests on their staff and those of the franchises, including players. Sport24 revealed on Monday that seven of those tests had returned positive results.

But those safety processes now have to be approved by two government departments so the wait to get back out on to the cricket field will last a little longer.

But if thousands of golfers are out and about on hundreds of courses around the country, then it surely won’t be long before cricket, in what is going to be a tightly-controlled environment, returns too.

 

The only positive to come out of the T20 Global League fiasco right now is that all the best players in South Africa will be available for the domestic T20 competition that will fill the gap created by the collapse of the ambitious but overhyped get-rich-quick scheme.

The CSA T20 Challenge was going to be played from mid-March, in the middle of the Test series against Australia, and would have ended in mid-April, by which time everyone would probably have been exhausted by cricket anyway after what was going to be the most hectic summer in South African history. The tour by India was going to be sandwiched in between the T20 Global League and the arrival of the Aussies.

But now the domestic T20 will actually have a decent window and the participation of the Proteas, so that is at least some good that has come out of the crater-sized hole that has been left in our cricket, both in terms of the calendar and financial resources.

Given the magnitude of the crisis – it has the potential to dwarf the Gerald Majola bonus scandal – it is only right and proper that Cricket South Africa shares with all their stakeholders – the public, the players and sponsors – just how they managed to get this so wrong.

The South African Cricketers’ Association’s call for an independent review to be set up is exactly right, but after the machinations of the board during the bonus scandal (there were a couple of reviews that were disgracefully lacking in integrity), I have some doubts over CSA’s ability to put all their cards on the table so their stakeholders can get to the bottom of exactly what went wrong.

It is obvious that the CSA board once again, as in Majola’s case, allowed their CEO far too much latitude to just operate on his own, doing what he liked without proper oversight. Another CEO told me that Haroon Lorgat’s sidelining of the chief financial officer from the biggest financial project the organisation has ever undertaken should have set off obvious alarm bells for the board.

The lack of timely action taken by the board (at least they did something before the bleeding became terminal) raises questions over the culpability of their own members in this disaster and that is something that should be within the scope of an independent review.

A more pressing issue is compensation for the players. While CSA are now so financially squeezed that they are like a lemon at a seafood festival, they are going to have to make payouts to the 144 players who were set to play in the T20 Global League.

Many of those had signed on for juicy contracts and have made financial commitments that are now in tatters; many gave up on other opportunities, some of them even at international level. Think of the players who qualified to be rookies this year, but by next year will be 24 and too old.

“The total player loss is very significant and there are many sad stories out there,” SACA head Tony Irish said.

And let’s not forget the bad PR that will follow from many of the top international players who will be spreading news around the world of how disgruntled and let down they feel.

Lorgat used to boast about how CSA were the top sports federation in the country, but after his ignominious fall, they are in the same position they were in when they appointed the former International Cricket Council CEO – desperately trying to win back the confidence of the players and public.

https://www.pressreader.com/south-africa/the-citizen-gauteng/20171014/282445644283171