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Ken Borland

Momentum will still prop up women’s game but pull the plug on men’s one-day cricket 0

Posted on September 16, 2020 by Ken

Financial services provider Momentum announced on Tuesday that they will continue to prop up the national women’s cricket team but they have pulled the plug on renewing their sponsorship of men’s ODI cricket when their contract expires in April 2021, in a clear shot across the bows of Cricket South Africa.

A statement released by public relations firm Fleishman Hillard on Tuesday said “Momentum has expressed that they are not satisfied with the current state of affairs at CSA regarding governance and other reputational issues”.

“We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game. We wish CSA well as they move forward,” Momentum’s head of sponsorships Carel Bosman was quoted as saying.

While the move is not unexpected given the previous concerns Momentum have expressed over the governance issues plaguing CSA, there will be great relief that the Proteas Women’s side, a talented outfit that has lifted itself into the upper echelons of the game but desperately needs more support to remain competitive with highly professional teams like Australia and England, will continue to receive the backing of one of cricket’s most loyal supporters. That contract runs through to April 2023.

“We have been extraordinarily proud of our role in supporting the advancement of the women’s team and remain committed to that sponsorship agreement. Our continued support of the Momentum Proteas is in line with our brand narrative and we will continue to shine a light on their talent, build their commercial value and enable them on their journey to success,” Bosman said.

Tuesday’s announcement is a major blow for the men’s game, however, as Momentum have since June 2012 been leasing their support to just about every level of the pipeline – the U13, U15 and U17 schools weeks, developmental initiatives such as the Momentum Friendship Games, the national club championships, the Momentum One-Day Cup for domestic franchises and all ODIs involving South Africa.

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    Philemon 1:7 – “Your love has given me great joy and encouragement, because you, brother, have refreshed the hearts of the saints.”

    “Every disciple of Jesus has a capacity for love. The most effective way to serve the Master is to share his love with others. Love can comfort, save the lost, and offer hope to those who need it. It can break down barriers, build bridges, establish relationships and heal wounds.” – A Shelter From The Storm, Solly Ozrovech

    If there’s a frustrating vacuum in your spiritual life and you fervently desire to serve the Lord but don’t know how you’re meant to do that, then start by loving others in his name.


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