Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

It may have just been written in the stars or it may have been because the Bulls were forced to use the away changeroom at Loftus Versfeld, but Jake White was almost resigned to the inevitability after he suffered his first defeat as the home coach at the famous fortress at the weekend as they were beaten 30-26 by the Stormers in their United Rugby Championship derby.

The Bulls started poorly, trailing 0-18 after half-an-hour, but then stormed into a 26-18 lead with 12 minutes remaining. Only to let the game slip as the Stormers scored two brilliant late tries.

“They are refurbishing our changeroom so we had to use the away changeroom, and the team in that room doesn’t usually win here,” White quipped after the defeat. “But it’s my first loss at Loftus Versfeld and it’s not great.

“I was hoping the crowd would be a catalyst, they were making such a noise that we could hear them on the field. It’s disappointing we did not do them justice.

“But to sum the game up – we found a way to lose. We didn’t show enough composure, which previously we’ve been really good at. After the fightback and then taking the lead, we conceded silly penalties which was disappointing.

“Usually we find ways to win, we squeeze and squeeze and generally then put the opposition away. But today there were just lapses of concentration. We were never going to win every game at Loftus Versfeld,” White said with more seriousness.

With the Bulls, considered the dominant force in South African rugby after winning successive Currie Cups and the Rainbow Cup, languishing second-from-bottom on the URC log, perhaps that is why their players performed with an air of frantic desperation at times. The Stormers were presented with plenty of turnover opportunities and were in clinical mood, taking their chances with aplomb.

“Despite losing our tighthead prop [Mornay Smith] to his first carry of the game and Deon Fourie being very good on the ground, we still created opportunities to get around them and scored four tries.

“But then we also knocked-on a metre from their line or gave away penalties there. We gave them a couple of 22-entries and they scored twice. We were a bit hasty at times when we had them on the ropes.

“But after being 18-0 down, to score 26 points from there shows we’ve got to have something as a team. I’m very proud of the comeback and we must just find a way to learn from the defeat.

“So we will dust ourselves off and go back to work on Monday. The only way to get things right is to work hard. Credit to the Stormers for sticking to it for 80 minutes and scoring a couple of long-range tries,” White said.

There is little chance of Dean Elgar leaving the Proteas to become a T20 mercenary because his white-ball ability is, frankly, under-rated, but the nuggety left-hander is surely worth his weight in gold to the South African Test team.

Since making his debut in Perth at the end of 2012, and bagging a pair, Elgar has worked his way into the hearts of Proteas Test fans and is now the captain tasked with rebuilding the team to the sort of former glories they were in when he was first chosen.

For someone with such tenacity and bounce-back-ability – the tougher the situation the better Elgar seems to bat – it was perhaps fitting that his Test career should start with two ducks against the fearsome Mitchell Johnson.

Elgar certainly leads from the front on the field, putting his body on the line and valuing his wicket as greatly as anyone. But it is off the field where it seems he is also having a major impact. Never afraid to speak his mind, the 34-year-old is a no-nonsense cricketer, he plays the game hard and he expects his team-mates to do so too. Soft excuses are not tolerated and he is gradually dragging the best out of a Test team that has been gutted, in the years since he made his debut, by the retirements of Smith, Amla, Kallis, De Villiers, Du Plessis, Philander, Steyn and Morkel.

Test cricket is far from the sanitary, gentlemanly environment of the past and the second Test between South Africa and India at the Wanderers was a spicy affair. Stung by their poor performance in the first Test, it was good to see the Proteas willing to fight fire with fire. There was no standing back against the world’s No.1-ranked side.

That willingness to fight was shown by rookie Marco Jansen not backing off against Jasprit Bumrah; by Rassie van der Dussen, who put a difficult time behind him and also withstood the verbal volleys of wicketkeeper Rishabh Pant, the man who dismissed him in the first innings when he claimed a catch on the bounce. Temba Bavuma was a cool head in the tense closing stages and refused to be rushed at the crease by the Indian bowlers running in before he was ready.

With Elgar fighting so hard at the other end, it was easy to see why his team-mates were inspired.

It has been a disappointing last year for the South African batting line-up as a whole, but there are runs to be had in the third Test starting at Newlands on Tuesday, with the pitch expected to be the best for batting the Proteas would have experienced for a long while.

There are still question marks over Aiden Markram and fans of Kyle Verreynne are expectant that he will soon make a Test score to match the three ODI half-centuries he has already scored.

But Bavuma and Elgar look in fine fettle, Van der Dussen and Keegan Petersen have the confidence of scores to their name, and the bowlers are a potent unit when they fire together.

You can forgive the Proteas misreading the Wanderers pitch and playing Keshav Maharaj, who only ended up bowling two overs in the match. He is bound to have a much greater role in Cape Town and we may even see him bowling alongside another left-arm spinner in George Linde.

Batting at No.7 still seems a slot too high for the talented Jansen and Linde has similar all-round credentials to Wiaan Mulder, so if conditions suit he could be in line for his fourth Test cap and first at home.

For now, a magnificent effort by the Proteas deserves to be celebrated while the anticipation builds for the decider at Newlands.

Anyone who still buys into the narrative that India are poor away from home has clearly not been keeping up to date because Virat Kohli’s men have won their last four series overseas.

That includes back-to-back triumphs in Australia and victory in England. But South Africa remains the one country where India have not managed to win a series. And the fact that Sri Lanka were the first subcontinent team to achieve that feat – in 2018/19 – does not sit well with the global superpowers.

Opener Lokesh Rahul is developing into one of India’s key batsmen and on Friday he admitted winning a series in South Africa for the first time is “extra motivation” for the team, although he is well aware of the challenges they will face in Centurion, Johannesburg and Cape Town.

“This is a huge series for us, we always take away tours as a challenge,” Rahul said. “A lot was said about India not being able to win overseas, but we worked really hard on it and we won in England and Australia.

“But we have not won a series here and that is extra motivation. We will try to be better this time and learn from our previous mistakes here.

“The pace and bounce here is very different to any other country, which is why it was important to get here earlier and we’ve had a great week of preparation, with a lot of intensity.

“Australia is fast and bouncy, but here the pitches start a bit slow, then quicken up and then slow down again, and you have to adjust. It’s an exciting place to play and the new ball plays a big part,” Rahul said.

Kohli was the only Indian batsman to average more than 35 on their previous tour here in early 2018 and the tourists will be relying on him again, along with his fellow 33-year-olds Ajinkya Rahane and Cheteshwar Pujara to contribute much more.

They are hardly antiques, but their form in recent seasons suggests they will be looking over their shoulders at the younger generation.

Rahul himself had a miserable time in South Africa in 2018, scoring just 30 runs in four innings. But he believes he has the game-plan to put that right.

“I have to play close to the body, the same as an opener wherever you play. I need to try see off the new ball and that means leaving a lot of deliveries. We don’t want to be giving away wickets in the first 25-30 overs.

“I need to play tight, I did it in England as well. You need to be a lot more focused and disciplined here, you have to be patient to get your runs.

“It’s important that we start well with the bat and be prepared to leave the ball multiple times,” Rahul said.