Ken Borland

SA Rugby on Tuesday expressed their disappointment and frustration that millions of South Africans will not be able to watch the Springboks in action at the World Cup due to the SABC’s decision not to broadcast an event which lifted the spirits of the country in inspirational fashion in both 1995 and 2007.
Those were the two years the Springboks lifted the most prestigious trophy in rugby, with the 1995 triumph, on home soil and featuring the enthusiastic participation of then president Nelson Mandela, being cited as a major boost to race relations in the fledgling democracy. The current Springbok team is captained for the first time by a Black African in the hugely popular Siya Kolisi and they are rated as one of the strongest contenders when the tournament kicks off on Friday.
South Africa, who are coached by former captain Rassie Erasmus, open their campaign by playing defending champions New Zealand on Saturday in what will be one of the most important games of the tournament.
“We are looking forward to a strong Springbok challenge led by Rassie Erasmus and Siya Kolisi, and it is extremely frustrating for our sport that the national broadcaster is not in a position to show it. We share the disappointment of SABC licence-holders that they will be unable to follow the progress of the Springboks and other big matches in the tournament.
“The Rugby World Cup has been broadcast on SABC at every tournament since 1995 and like other mega sporting events has the power to bring the nation together behind a national team,” an SA Rugby spokesperson told The Citizen on Monday.
Although the television rights to the World Cup are owned by WorldRugby, SuperSport, who have bought the local rights, were willing to help the SABC show at least some of the tournament, but after months of negotiations the national broadcaster pulled out, according to MultiChoice, the owners of the sports pay channel.
“As far as television rights are concerned, the SABC, having initially made a commercial offer, subsequently withdrew that offer citing budget constraints and the scheduling of the RWC, being in Japan. Rugby World Cup broadcast rights are sold by World Rugby and its agents and all broadcasters (including free-to-air operators) are able to bid for acquiring these rights,” Joe Heshu, the MultiChoice Group Executive for Corporate Affairs, told The Citizen.
The radio rights are owned by marketing company IMG and not MultiChoice.
The Rugby World Cup would have cost the SABC $28m for broadcasting rights on television and $60 000 for radio, not factoring in production costs of R900 000, SABC CEO Madoda Mxakwe told Parliament’s portfolio committee on communications on Tuesday.

Social media reaction

Teddy Rubskins @walternatebeing
SABC was looted dry by ANC cadres, this is the real issue. In the 90s SABC showed F1, NBA, currie cup & springboks rugby as well as cricket. Also the ANC government will never break the monopoly Naspers holds as they love the tax revenue from their group companies.
The 2019 rugby world cup would have cost the SABC $28m for broadcasting rights on television and $60 000 for broadcasting rights on radio, he said. These costs do not factor production costs of R900 000.

Jy Nkosi sikelel’ iAfrika  Put SA 1st
@Joy_wa_Afrika
However, a nation that is being deprived of watching the 6 @Springboks games because of money grabbing @SuperSportTV We can only afford SABC but does the greedy @SuperSportTV care Absolutely not

Cornu Perold @CornuPerold
Will Sports Minister @NathiMthethwaSA and his Communications counterpart @Stellarated help find a resolution here too as they did in the saga that saw the SABC not broadcasting any PSL matches on their platforms? Surely Rugby is a sport for ALL South Africans?

OH LOOK…Squirrel
@Travesty_Kruger
I think it quite sad that SABC hasn’t made a plan for them to air the RWC. We always seem to be united when the Bokke are playing and sadly not all of us (myself included) have DSTV.

zwelitsha @zwelitshazwe

Thulas sport is an audience driver in broadcasting, note all the satellite dishes on rooftops from informal settlements (end result of PSL rights), SABC Board, Govt must wake up Fact, Ad revenue will NEVER = Sports rights, bt loss of sports rights = audience flight

uSumpa @Konkwane_K
I feel for those people who are let down again by the SABC. The most vulnerable people who love rugby they won’t watch the Rugby World Cup because SABC is useless beyond doubt.

Riccardo Dobloni @superdoct
Money hungry, no national interest at all. SuperSport fine keep you rights, keep your advertising money, but surely you can see the benefits of letting everyone watch the national team in a world cup! go back to Open Time or sponsor SABC to show at least the #Springbok games

Cameron MacKenzie MP @CameronMacKenz2
When @MultiChoice ask for US$28million & @sabc trying to get on an even financial footing, it’s competing priorities. Why not pressure @MultiChoice instead to help out in the interests of those who can’t afford DSTV? The new SABC board are doing the right – tough – thing.

LLOYD L. MAFA @MafaLloyd
Really no broadcast of Rugby World Cup then why are we still paying the TV licence. SABC please get your act together.

Pale Rider @Pale_Rider7
Multi Choice should come to the party and as a gesture of good faith at least allow SABC rights to broadcast the Springbok games. With their messed up image lately it can only do them good.

SABC Too  @SABCtoo

Obviously, young children in South Africa don’t deserve to see a multiracial world-class national team captained by a man who came from nothing but hunger in one of the worlds largest competitions. #RWC2019

azania mboya @azaniamboya

SABC are a national disgrace by refusing to broadcast the Rugby World Cup thus leaving millions of African rugby fans without coverage. A huge blow against African transformation in Rugby. No wonder so many ppl dont want 2 pay T V Licences !!!!

 

Two not entirely unconnected happenings in the world of cricket caught my eye this week: The first was an article (http://www.espncricinfo.com/magazine/content/story/1098043.html) on CricInfo about the looming player strike in Australia and how the relationship between their administration and their players has almost entirely broken down; the second was that Cricket Australia’s executive manager of broadcast, digital and commercial, Ben Amarfio, had come to South Africa and briefed local cricket stakeholders on their successes, in particular the Big Bash League.

The irony of the situation is that although the Big Bash League has been an enormous success in terms of crowds and television revenue, the damage it is doing to all other aspects of Australian cricket reminds one of the south Indian proverb that “nothing grows under the shade of the Banyan tree”.

The T20 competition might be going through the roof, but the rest of Australian cricket is not exactly excelling: results have been indifferent and the players are about to go on strike! The temptation to copy what they are doing should be resisted.

The dollar signs are already rolling in the eyes of Cricket South Africa when it comes to the new Global Destination T20 League that will debut on our shores next summer, but the actual economics of the event have been poorly communicated to many of the stakeholders who will hand over control of their stadia and players for the duration of the competition.

The state of the game in this country is currently strong, and CEO Haroon Lorgat was a well-deserved winner of the Leadership in Sport Business award at this week’s Sports Industry Awards, but the danger still exists that the lower levels of the sport, the foundation, will be ignored in favour of the riches that could suddenly become available.

We all know the immense damage done to the reputation of Cricket South Africa following the hosting of the IPL in 2009 and the money-grabbing associated with it, but our administrators seem to have short memories; how else can one explain the presence of disgraced former CEO Gerald Majola as an honoured guest, seated in the front row, at their own awards ceremony last week?

At the same awards dinner, it was noticeable that the prize for the best scorers association, previously included in the professional operations section along with the umpires, had been demoted to the amateur awards given out at the breakfast earlier on the same day. It may seem like a trivial matter – but it was certainly a slight felt by the scorers, who are an integral part of the game, just like umpires. It points to a lingering suspicion that CSA might just be undervaluing their foundations, the domestic base.

It is a fact that the best organisations look after the interests of all their people – their employees and stakeholders – and a prime example of this is the Northerns Cricket Union, who also held their awards luncheon this week.

Their Titans team is the best in the country, winning two trophies last season and narrowly missing out on the third, and that is partly because of the superb administrative structures that support the on-field performance. The Northerns team is also the dominant force in senior provincial competitions.

The administration is happy and productive because every person is treated well and with enormous respect; they are made to feel part of the success of the union and franchise. There is no greater measure of this than the fact that all the grounds staff, dressed in their Sunday best, were invited to the luncheon and the hug and kiss CEO Jacques Faul received from one of the housekeeping staff when she received her certificate.

Faul is an outstanding CEO who makes every one of his staff feel valued, and that is the secret to getting the best out of people, and the strong relationship between him and president John Wright, a true servant of sport, is also vital.

Cricket South Africa need to be warned that there is a danger of prioritising money over people and the overall well-being of the game of which they are trustees; when things are going well is probably the right time for this reminder.

*Altaaf Kazi, CSA’s head of media and communications, has pointed out, however, in response to this column that the scorers were never previously honoured during the live TV broadcast segment of the awards, whereas this year their award presentation from the breakfast was shown live on SuperSport. The reshuffling was due to the pleasing inclusion of three extra awards for women’s cricket.