Ken Borland

WorldRugby may have this week opened a window for the Rugby Championship to take place in New Zealand between November 7 and December 12, but the situation is still far from ideal for South African participation. But commercial imperatives dictate that the Springboks simply have to find a way to get over there and play, otherwise SA Rugby will suffer devastating financial losses.

It is the Sanzaar competitions that bring in the bulk of South African rugby’s revenues and with SuperRugby having been scrapped after just half-a-dozen rounds, it is the Rugby Championship that needs to save the broadcast deals through providing some live content.

As SA Rugby CEO Jurie Roux said recently, the Rugby Championship is a very expensive competition to run, but the broadcast revenues are significant enough that the commercial value compels Sanzaar to continue the event. The difference between revenues and expenses is the reason SA Rugby can use the Rugby Championship to cross-subsidise several other competitions.

One of those competitions is the Currie Cup, which used to be an event of industrial proportions in South African rugby, the envy of the world. Sadly SA Rugby has over the years allowed the jewel in their crown, their most valuable property after the Springboks, to fade into relative insignificance.

But the imminent demise of SuperRugby is likely to bring a resurgence in domestic competition and a Currie Cup style tournament this year is going to play a crucial role in the Springboks returning to action; hopefully that local action will continue to be a focus in 2021 and beyond.

Even though playing in Europe seems to be the big prize at the moment, and private equity investors in our franchises are already saying this is essential for them to get a return on their money, hopefully SA Rugby will still put energy and resources into having a strong purely local competition.

In the meantime, the top eight teams in South Africa are going to play a tournament later this year to at least get rugby back on the go locally. Apart from providing some content for SuperSport, who pour millions into the game, those eight teams are also going to play a vital role in getting the Springboks ready for action.

With New Zealand and Australia already back playing rugby for half-a-dozen weeks and South African players realistically only returning to action in mid-September, there have been understandable concerns expressed that the Springboks are going to be on a hiding to nothing if the Rugby Championship is played this year, being so far behind in terms of preparation. There have been angry mutters about their World Cup win being tarnished.

But the reality of the situation is that even if the Springboks are going to disappoint in terms of on-field results, they simply have to return to action and our television screens, it is a financial imperative. And they have played for financial reasons before, most recently when they lost to Wales in Washington in June 2018.

New Springbok coach Jacques Nienaber has said a squad of 45 players are going to have to travel to New Zealand and quarantine before entering their bio-bubble, and there have even been complaints from local coaches that that will decimate their provincial squads. As is often the case in South African rugby, the unions are going to need a reminder that they are there to serve the national cause, any local competition this year is mostly about getting the Springboks ready for action.

Sanzaar CEO Andy Marinos certainly knows the value of the Springbok brand and last weekend he was stressing the importance of them returning to international action before the end of the year. And as we saw at last year’s World Cup, in which they were certainly underdogs, the ability to rise above the obstacles in their path is a great property of the Springboks.

“By no means will the playing field be level, but the Springbok side have a deep, steely resolve, and I know Rassie Erasmus and Jacques Nienaber will optimise whatever time they have to be as competitive as possible,” Marinos said.

Nienaber says the players in the Springbok squad need at least six games beforehand in order to be able to play in the Rugby Championship. They are unlikely to get much more than six matches unless rugby somehow resumes later this month, but at least they will be going to New Zealand feeling fresh.

And there is a large gap between the Rugby Championship kicking off and the end of SuperRugby Aotearoa and SuperRugby Australia. The New Zealand competition ends on August 16, with no final, while the Australian final will be held on September 19. Whoever handles the double-edged sword of rust versus fatigue best will have a large advantage, and I wouldn’t write off the Springboks just yet.

Two not entirely unconnected happenings in the world of cricket caught my eye this week: The first was an article (http://www.espncricinfo.com/magazine/content/story/1098043.html) on CricInfo about the looming player strike in Australia and how the relationship between their administration and their players has almost entirely broken down; the second was that Cricket Australia’s executive manager of broadcast, digital and commercial, Ben Amarfio, had come to South Africa and briefed local cricket stakeholders on their successes, in particular the Big Bash League.

The irony of the situation is that although the Big Bash League has been an enormous success in terms of crowds and television revenue, the damage it is doing to all other aspects of Australian cricket reminds one of the south Indian proverb that “nothing grows under the shade of the Banyan tree”.

The T20 competition might be going through the roof, but the rest of Australian cricket is not exactly excelling: results have been indifferent and the players are about to go on strike! The temptation to copy what they are doing should be resisted.

The dollar signs are already rolling in the eyes of Cricket South Africa when it comes to the new Global Destination T20 League that will debut on our shores next summer, but the actual economics of the event have been poorly communicated to many of the stakeholders who will hand over control of their stadia and players for the duration of the competition.

The state of the game in this country is currently strong, and CEO Haroon Lorgat was a well-deserved winner of the Leadership in Sport Business award at this week’s Sports Industry Awards, but the danger still exists that the lower levels of the sport, the foundation, will be ignored in favour of the riches that could suddenly become available.

We all know the immense damage done to the reputation of Cricket South Africa following the hosting of the IPL in 2009 and the money-grabbing associated with it, but our administrators seem to have short memories; how else can one explain the presence of disgraced former CEO Gerald Majola as an honoured guest, seated in the front row, at their own awards ceremony last week?

At the same awards dinner, it was noticeable that the prize for the best scorers association, previously included in the professional operations section along with the umpires, had been demoted to the amateur awards given out at the breakfast earlier on the same day. It may seem like a trivial matter – but it was certainly a slight felt by the scorers, who are an integral part of the game, just like umpires. It points to a lingering suspicion that CSA might just be undervaluing their foundations, the domestic base.

It is a fact that the best organisations look after the interests of all their people – their employees and stakeholders – and a prime example of this is the Northerns Cricket Union, who also held their awards luncheon this week.

Their Titans team is the best in the country, winning two trophies last season and narrowly missing out on the third, and that is partly because of the superb administrative structures that support the on-field performance. The Northerns team is also the dominant force in senior provincial competitions.

The administration is happy and productive because every person is treated well and with enormous respect; they are made to feel part of the success of the union and franchise. There is no greater measure of this than the fact that all the grounds staff, dressed in their Sunday best, were invited to the luncheon and the hug and kiss CEO Jacques Faul received from one of the housekeeping staff when she received her certificate.

Faul is an outstanding CEO who makes every one of his staff feel valued, and that is the secret to getting the best out of people, and the strong relationship between him and president John Wright, a true servant of sport, is also vital.

Cricket South Africa need to be warned that there is a danger of prioritising money over people and the overall well-being of the game of which they are trustees; when things are going well is probably the right time for this reminder.

*Altaaf Kazi, CSA’s head of media and communications, has pointed out, however, in response to this column that the scorers were never previously honoured during the live TV broadcast segment of the awards, whereas this year their award presentation from the breakfast was shown live on SuperSport. The reshuffling was due to the pleasing inclusion of three extra awards for women’s cricket.

Eight months ago, Clive Eksteen was ‘just’ a former Test cricketer whose passion for the sport remained. But now he has to apply the same cunning he showed as a spin bowler to Cricket South Africa’s commercial operations and this week he was dishing out praise to the KFC Mini-Cricket programme where it all begins in terms of the game in this country.

“This is where it all starts, it would be so much harder for us to implement our plans without a program like this,” Eksteen told the KFC Mini-Cricket National Seminar at Kruger Park. “This is not only about the pipeline, it goes way beyond that. We want to get cricket to all 55 million people in this country, to create a love for the game. Cricket has got to make a difference in this country, it has to play a crucial role, and it starts with the little kids. There are more than 100 000 involved in the programme, thanks to the more than 8000 coaches, which is enough to fill all six of our international stadia.”

“When Temba Bavuma played that awesome knock at Newlands, the TV ratings went through the roof and from that we can see how big this game can become in South Africa. We had 14 million unique viewers watching cricket last season and there were 500 000 tickets sold for people to go watch the cricket at the ground, which is 68% more than the previous year,” Eksteen said as he applied factual numbers rather than spin to his mode of attack.

For CSA, it is just as important to cultivate customers for their product: to have cricket fans going to the matches or watching on TV.

“We have the most diverse following of any sport in South Africa but we’re not finished yet, cricket must get to every part of the country, we want to create a passion for the game. It’s a hard sport, but it teaches you a lot and you make friends for life.

“There’s no doubt we have fantastic talent second to none, but not all the kids will become reasonable cricketers let alone internationals. But they can become passionate followers and that’s a win for us from a commercial point of view. Full stadia, people watching the game, that’s what drives the sport. For sponsors, it ultimately comes down to numbers and when your first program starts with over 100 000 kids, from very diverse backgrounds, then that’s a massive plus.

“Coaches make the biggest impact on kids and KFC Mini-Cricket creates that passion and love for the game, it’s our flagship program and the beginning of how we sustain the game,” Eksteen said.