Ken Borland

DULLSTROOM (Mpumalanga) – Having pioneered women playing in a series of Sunshine Tour events, Vodacom have now increased their effort to promote gender equality in golf by giving the ladies playing in the Origins of Golf tournaments a golden opportunity to play in the Ladies European Tour’s Access Series.

Last year’s Vodacom Origins of Golf Series saw women compete with the men in the same tournament for the same R2 million prizemoney for the first time on the Sunshine Tour. This year, starting at the Highland Gate event which begins on Friday, new incentives have been introduced in order to encourage more women to take part in the series.

The response has been immediate, with nine female golfers, more than for any of the Vodacom Origins of Golf Series tournaments last year, having entered.

The incentives are based around a new mini order of merit for the ladies who play in at least two of the three regular Vodacom Origins of Golf Series events and the final. The winner of that leaderboard will receive a cash prize, automatic entrance into the 2025 Joburg Ladies Open, co-sanctioned by the LET, and three tournament invites for the Access Series.

The Access Series is the LET’s official development tour and is based in Europe. The top six on the order of merit get cards for the LET, while positions seven to 20 go straight to the final stage of qualifying school.

While the promising Brittney-Fay Berger was able to sparkle in the last two events of the 2023 Vodacom Origins of Golf Series, it was generally tough going for the women with Cara Gorlei, Tara Griebenouw and Zethu Myeki making one cut each.

But to their credit, Vodacom have listened to the concerns of the Sunshine Ladies Tour players and have taken cognisance of the fact that they are breaking new ground and their bold move will take a while to bear fruit.

“We started last year with our effort to bring more women into the game because they don’t get enough tournament opportunities to showcase their talents,” Dr Ntombi Mhangwani, the executive head of Vodacom Business Marketing, says. “But with the Vodacom Origins of Golf Series going to four different regions, it gives our ladies more playing time and more exposure.

“We must remember though that they have not played with the guys before and so we have constant discussions with our partners, the Sunshine Tour and Flooid, about how we can make this initiative better. We are always talking about what worked well and what didn’t, what can we fix?

“The women are not yet competing on an equal footing so we have asked the Sunshine Ladies Tour professionals questions like ‘what courses work for them? How can we partner with you to get you where you want to be in your golf career? The Sunshine Tour has played a central role in pulling all the sponsors together, the whole ecosystem must work together to make this succeed,” Mhangwani says.

Gabrielle Venter, a new star on the Sunshine Ladies Tour having won the Standard Bank Ladies Open, after finishing fifth in the Dimension Data Ladies Pro-Am and runner-up in the SuperSport Ladies Challenge, admits to being a convert to the Vodacom Origins of Golf Series and the 20-year-old will tee it up with the men at Highland Gate this weekend.

“The incentives definitely made up my mind, getting an Access Series invitation is a big thing because it gives you a chance to play in Europe and get experience over there. And the Joburg Open is a Ladies European Tour event so there are a lot of world ranking points on offer there.

“I was waiting to see how the other ladies did last year in the Vodacom Origins of Golf, and they did pretty well. If you’re going to play but just never make the cut then it’s not worth the R15 000 a week you’ll be paying to compete, what with accommodation and everything,” Venter said.

The Bloemfontein Golf Club representative said Highland Gate was a good venue for the women to play because even though they are not given much advantage in terms of forward tees, it is a course on which most times you have to lay up anyway on the par-fives, so driving distance does not really matter as much.

Two-time Olympic gold medallist Caster Semenya has called for the International Olympic Committee to show more consistency and have a uniform policy for competitors who are under gender scrutiny.

The 33-year-old Semenya, who won the 800m in the 2012 and 2016 Olympic Games, is not competing in the Paris Olympics because World Athletics insists she takes medicines to lower her testosterone levels, a consequence of her differences of sex development (DSD) condition.

Semenya refuses to undergo the treatments, which are mandatory in order to compete, and has been locked in legal battles with World Athletics since 2018.

The Paris Olympics have been rocked over a gender controversy in boxing, with two competitors, Algeria’s Imane Khelif and Taiwan’s Lin Yu-ting, having their eligibility for the women’s tournament being questioned. Both are guaranteed a medal, having advanced to the semi-finals in their respective weight divisions.

In Semenya’s homeland of South Africa, social media has been awash with posts questioning why the boxers are allowed to compete, especially in a combat sport, while Semenya is effectively banned. The IOC has backed the two boxers, casting doubts on the veracity of the International Boxing Association’s gender eligibility tests that found they had XY chromosomes.

The IBA is no longer recognised by the IOC, who are running the boxing events in Paris themselves.

Semenya herself has sympathy for Khelif’s plight, the 25-year-old welterweight having borne the brunt of the storm.

“Imane is a great boxer and people always criticise when someone is doing well, people always talk then. When she wasn’t winning, then everyone was quiet.

“But the IOC’s policy and constitution should not contradict each other. Sport is for all people and the constitution says no to discrimination. But the minute they allowed women to be disgraced, it confuses us.

“If sport is for all, then why does the big governing body allow this sort of thing to happen? They should stand their ground and lead by example. It’s about quality leadership that safeguards, protects and respects women,” Semenya told sportsboom.com in an exclusive interview in Pretoria.

“What happened at the Olympics now is not what happened in my space. Each organisation has its own policy, boxing have their own and athletics has its own.

“It’s not about what I want, but about principles of life. My views are not about me because I have ventured more into coaching now, I stopped running seriously in 2022. I have kids now and I want to spend more time at home.”

World Athletics, then known as the International Association of Athletics Federations (IAAF), initially restricted their new rules on testosterone levels to just three track events – the 400m, 800m and 1500m.

Semenya initially switched to the 200m and 5000m races, but was never a real contender at those distances, failing to make the Olympic qualifying standards.

Last weekend she ran her first competitive race in more than a year, in the Tshwane (Pretoria) event of the Spar Women’s Grand Prix 10km Series, finishing 10^th in 37:13.

A beaming, jovial Semenya clearly enjoyed the experience.

“It was real nice and I did it for all the women, to make sure I inspire and show them that anything is possible. It was to celebrate women in sport and all women.

“I like to challenge myself, I was feeling outside my comfort zone and I thought I would end up walking, but I just kept on going. I’m very happy about my run and finishing in the top-10. Maybe when I’m 34 I must run the Comrades Marathon [an annual 88km ultramarathon held in KwaZulu-Natal, South Africa],” Semenya laughed.

There are numerous South African golfers competing and excelling overseas, especially in Europe, these days.

And while the winning performances of the likes of Garrick Higgo and Dean Burmester on the European Tour, and Branden Grace, Higgo and Erik van Rooyen on the U.S. PGA Tour understandably hog the limelight, there are many other golfers just trying to make a living on those big tours. South Africa have seven full-time golfers on the main tour in the United States, four of which also regularly play in Europe, alongside 16 other South Africans.

Less well-known is the fact that there are six South African women’s golfers in the top 100 on the Ladies European Tour. And when one compares the prizemoney they win to their compatriots on the men’s tours, the massive pay disparities when it comes to gender become apparent.

Darren Fichardt is 99^th on the European Tour order of merit and has won more than 170 000 euro n seven tournaments this year; Stacy Bregman is 100^th on the Ladies European Tor standings and has won just over 52 500 euro in 11 events.

Even at the top end of the rankings, the story is the same. Justin Harding is 20^th in the Race to Dubai and has earned more than 610 000 euro in 19 starts; Ashleigh Buhai is 21^st on the LET and has won just 93 254 euro.

The majority of South African golfers overseas are not winning titles, they are just trying to accumulate enough money week-by-week to keep playing over there and hopefully get the breakthrough win that secures their card. That challenge is especially hard for the women: On the men’s European Tour this year there is not a single tournament that has a prize pool of less than a million euro; only nine out of 26 LET events reach that benchmark.

The two women’s majors played in Europe – the second of which, the AIG Women’s Open, is being held this weekend at Carnoustie – have a prize fund of 3.8 million euro, which would rank 12^th highest on the men’s tour.

“Playing golf overseas is an expensive sport, especially doing it week-to-week, there are huge overheads if you don’t have help. If it weren’t for my sponsor Investec, I would definitely not be able to represent the country in Europe and maybe inspire the younger generation that it is possible. And you have to go overseas to play better golf, playing against the best in the world can only improve your game.

“In the future, hopefully more youngsters from South Africa can make a good living from golf. It’s a tough sport and a lot of girls are intimidated to play it. We want to make it a sport for everyone and to show that we definitely need to get more women watching us play. But to do that we need more media exposure, it has to be in your face for people to notice,” Bregman told The Citizen.

Of course, the argument that the men enjoy such large paydays because they attract greater viewership and more sponsorship will be made. But part of the reason for their bigger viewership figures is that the men’s game enjoys greater promotion, while not as much effort is made to explain just how skilful women’s golfers are, not relying so much on power games.

For instance, research has shown that women golfers are more accurate from 120 yards in, but those are the sort of in-depth stats that coverage of their sport does not employ to the same extent as the men.

“Our only hope of seeing the gap in prizemoney close is for people to see how good our product is. We should actually be paid the same because we are playing the same courses. We might not have the same power, and somehow that does not seem to have the same pull when it comes to viewership, but we just don’t play golf the same way the top men do.

“It’s about creating awareness for potential sponsors and I definitely think the skill factor should be highlighted. The average golfer plays a totally different game to the men’s pros, but I think the better men’s amateur golfers can relate more to the women’s game. I think our game does have more skill and the more men that watch us play will hopefully lead to things changing,” Bregman says.

But analyses suggest that even if women are at the forefront of public attention and viewership figures, they still end up learning less. According to the Wall Street Journal, in the three years after winning the 2015 World Cup, the U.S. women’s soccer team generated more revenue than the men’s team. But their earnings did not rise, leading to a landmark lawsuit that tackled the gender pay gap. A judge ruled, however, that because the women’s team had previously negotiated a pay deal that was weighted more towards fixed income than perfomrance bonuses, they could only sue for equal working conditions and they came to a settlement with the U.S. Soccer Federation.

Locally, Investec have been at the forefront of efforts to create more transparency around prizemoney in golf and have been pushing for sponsors to support women’s golf so that the sport can follow tennis and athletics in ensuring that there is no major gap in earnings between the top male and female stars.