Ken Borland

DULLSTROOM (Mpumalanga) – Having pioneered women playing in a series of Sunshine Tour events, Vodacom have now increased their effort to promote gender equality in golf by giving the ladies playing in the Origins of Golf tournaments a golden opportunity to play in the Ladies European Tour’s Access Series.

Last year’s Vodacom Origins of Golf Series saw women compete with the men in the same tournament for the same R2 million prizemoney for the first time on the Sunshine Tour. This year, starting at the Highland Gate event which begins on Friday, new incentives have been introduced in order to encourage more women to take part in the series.

The response has been immediate, with nine female golfers, more than for any of the Vodacom Origins of Golf Series tournaments last year, having entered.

The incentives are based around a new mini order of merit for the ladies who play in at least two of the three regular Vodacom Origins of Golf Series events and the final. The winner of that leaderboard will receive a cash prize, automatic entrance into the 2025 Joburg Ladies Open, co-sanctioned by the LET, and three tournament invites for the Access Series.

The Access Series is the LET’s official development tour and is based in Europe. The top six on the order of merit get cards for the LET, while positions seven to 20 go straight to the final stage of qualifying school.

While the promising Brittney-Fay Berger was able to sparkle in the last two events of the 2023 Vodacom Origins of Golf Series, it was generally tough going for the women with Cara Gorlei, Tara Griebenouw and Zethu Myeki making one cut each.

But to their credit, Vodacom have listened to the concerns of the Sunshine Ladies Tour players and have taken cognisance of the fact that they are breaking new ground and their bold move will take a while to bear fruit.

“We started last year with our effort to bring more women into the game because they don’t get enough tournament opportunities to showcase their talents,” Dr Ntombi Mhangwani, the executive head of Vodacom Business Marketing, says. “But with the Vodacom Origins of Golf Series going to four different regions, it gives our ladies more playing time and more exposure.

“We must remember though that they have not played with the guys before and so we have constant discussions with our partners, the Sunshine Tour and Flooid, about how we can make this initiative better. We are always talking about what worked well and what didn’t, what can we fix?

“The women are not yet competing on an equal footing so we have asked the Sunshine Ladies Tour professionals questions like ‘what courses work for them? How can we partner with you to get you where you want to be in your golf career? The Sunshine Tour has played a central role in pulling all the sponsors together, the whole ecosystem must work together to make this succeed,” Mhangwani says.

Gabrielle Venter, a new star on the Sunshine Ladies Tour having won the Standard Bank Ladies Open, after finishing fifth in the Dimension Data Ladies Pro-Am and runner-up in the SuperSport Ladies Challenge, admits to being a convert to the Vodacom Origins of Golf Series and the 20-year-old will tee it up with the men at Highland Gate this weekend.

“The incentives definitely made up my mind, getting an Access Series invitation is a big thing because it gives you a chance to play in Europe and get experience over there. And the Joburg Open is a Ladies European Tour event so there are a lot of world ranking points on offer there.

“I was waiting to see how the other ladies did last year in the Vodacom Origins of Golf, and they did pretty well. If you’re going to play but just never make the cut then it’s not worth the R15 000 a week you’ll be paying to compete, what with accommodation and everything,” Venter said.

The Bloemfontein Golf Club representative said Highland Gate was a good venue for the women to play because even though they are not given much advantage in terms of forward tees, it is a course on which most times you have to lay up anyway on the par-fives, so driving distance does not really matter as much.

South African women’s golf has received a boost with the announcement that the South African Women’s Open will return to the Ladies European Tour (LET) schedule in July.

The likes of 2010 LET Order of Merit winner Lee-Anne Pace and Ashleigh Simon, a three-time SA Open champion and the winner of two LET events, will take on a strong international field at the Selborne Park Golf Club on the KwaZulu-Natal south coast from July 13-15.

Fellow LET campaigner Tandi Cunningham, who won the last South African Women’s Open in 2009, is the defending champion.

The organisers announced on Monday that there will be a field of 84 golfers, including 56 from the LET, who will be playing for 260 000 euro in prizemoney.