Ken Borland

What strikes you most when chatting to Cricket South Africa’s CEO Pholetsi Moseki is that this man just loves the game so much and also feels he has a responsibility to it, which explains why he stuck it out through the organisation’s most problematic years.

Moseki first joined CSA in July 2019 as their chief financial officer. By the end of that year, the organisation was in an administrative shambles and Moseki found himself fulfilling various extra roles until he was ultimately appointed acting chief executive in December 2020, succeeding the likes of Jacques Faul and the shortlived Kugandrie Govender.

CSA then made that appointment permanent, on a five-year deal, in March this year, a decision which, by all accounts, is a popular one with the staff and the organisation’s stakeholders.

“I was introduced to cricket in the mid-90s by my cousin and it was huge fun watching the Proteas back then. The beauty of it was being able to watch five days of cricket on SABC and Test cricket is still my favourite format,” Moseki told The Citizen.

“So when I joined CSA as their CFO, I felt I was doing something I love and the first three months were lovely. Then all the chaos started and I thought ‘What have you done?!’

“I don’t know how many times I was deciding whether to stay or go, but by the time I thought I should go, in late 2020, I was the only executive left and I felt a responsibility.

“I was the last man standing, but I was fond of the organisation and the people working there, and I love cricket. So for 18 months it was the sense of responsibility that kept me going.

“It’s not just about head office, there are 1800 people employed in our affiliates around the country. I did not want all of that to collapse so I committed to contributing to the rescue operation.

“It meant sometimes I was having three hours of sleep a day to do it, Graeme Smith had to step up and the staff as well, and I was extremely proud of their efforts.

“There were bullets flying all over, but we kept out heads down. We understood what was at stake. Cricket is not just a hobby, it pays for peoples’ school and medical fees,” Moseki said.

Apart from cricket, the chartered accountant says family are his other great passion.

“I was born and bred in Soweto and I went to school there until Standard 7, when my parents decided, with all the 90s chaos in the townships, to send me to school in the city centre of Johannesburg – St Endas College in Hillbrow.

“The only subject I really liked was accounting, maybe because I had a lovely teacher, young and pretty,” Moseki chuckled. “And then I did my CA through Unisa.

“I am married with a son who is 16 but believes he is in his 20s. They keep me sane and I am very close-knit with my siblings and my Dad is still around too.”

Having begun his working career as a Natal Building Society teller, he says a stint at Deutsche Bank was “when my ambition formed, investment banking was the place to be and it was the most amazing time of my life”.

Since then he has run his own consultancy and advisory businesses, as well as being a CFO at one of Denel’s divisions and, before joining CSA, at Magalies Water, which meant driving to Rustenburg every day.

Our cricket is in the hands of someone who not only knows how to count those all-important beans, but also how to grow and sustain them.

“Our new T20 competition is going to be key to our sustainability going forward. But like any new product, you don’t expect it to make money in the first few years.

“But if, after five to 10 years, we get 5% of the revenue the IPL is making, that would already be more than our current revenue. Our two previous editions cost us hundreds of millions of rand, but now we have a long-term plan with great partners like SuperSport.

“The nature of the cricket calendar means you’re always competing against someone’s T20 league, but we’re backing ourselves. In January people are still in holiday mode, the varsities haven’t opened yet.

“We need to get our fans’ hearts and souls back. We will make it the best we can and back our local market,” Moseki said.

Which is where the new partnership with Roc Nation comes in. The entertainment and events brand are experts at reaching urban youth and there is going to be a real focus on improving spectator experience and using digital to drive CSA’s vision for the game.

“New technology is absolutely important and digital is so crucial – the IPL has just sold their digital rights for $4 million per match, more than the TV rights. We don’t want to get left behind.

“We’re going to go big on our app, there are a lot of amazing things planned for that, linked to the sort of amazing stadium experiences you have in the U.S.

“It’s all about connectivity and over there you can order food on your app inside the stadium, book specific seats; the digital experience of the game is key.

“Over the next few years, there are going to be a lot of changes in South African cricket, and technology will be front and centre of that, to improve the stadium experience,” Moseki said.

But as Moseki beavers away in his Melrose Estate office, he knows that CSA’s most important property is the game. The cricket must come first.

“For the last two years we have not been focused on cricket but on everything else. It’s actually amazing that our Proteas teams and our staff and members are doing so well.

“But our attention needs to go back to cricket, developing more players, improving our relationships with our stakeholders and improving the stadium experience.

“We want to make sure we are the partner of choice and the employer of choice, and that our fans and the media want to come to our events,” Moseki stated.

Rugby made the front pages of the celebrity magazines this week with the news that Prince Louis, the three-year-old son of Prince William and Catherine, the Duchess of Cambridge, loves playing the sport although his mother is a little concerned with how he always seems to be “in the middle of everything”.

It reminds one of South Africa’s very own modern-day prince of the backline, Lukhanyo Am. But while Prince Louis’ involvement is described as “kamikaze” by his mother, Am’s impact on the rugby field is anything but.

The much-loved Springbok and Sharks centre is a hugely influential player and leader for both teams. But he fulfils both roles with such calm, unflustered assurance that he seems to be gliding around the field, and he is definitely someone who leads by quiet, stellar example rather than by stirring words.

And his own mother, Zukiswa, still features large in his life. As do his siblings.

Now an international star and a certainty for most sensible peoples’ World XV (some even tipped him to be World Player of the Year for 2021), Am is a celebrity in his own right and in his own modest, self-effacing way.

With Sharks CEO Eduard Coetzee confirming that their salary to Am is based on their belief that he is the best outside centre in the world, the 28-year-old could spend his time away from rugby doing any manner of glamourous, exotic pursuits. But in lieu of the bright lights of fame, he returns to family and the values that were inculcated in him from a young age.

“Off the field, I’m very much a family man. My Mom and my siblings, and my extended family, that’s where my heart is,” Am told The Citizen. “Whenever I get a break from rugby, with all the travel we do anyway, I don’t take vacations.

“If I want to feel refreshed, I go where I came from – King Williams Town – and just relax with my family.”

While he is in Durban, on duty for the Sharks as he has been since joining the franchise in 2015, Am has similarly calming ways of getting away from rugby.

“The coaches are usually drilling us in training,” Am smiles, “so days off are all about recovery, relaxing and just spending time off the legs. We are very fortunate with the weather here in Durban and having the ocean right here. A good beach walk really helps me to switch off.”

And it’s little wonder that Am needs time to switch off because that astute rugby brain is constantly organising, analysing and adapting to what comes up on the field. Am reads the game so brilliantly that one is reminded of how Naas Botha used to pull the strings for the Bulls and the Springboks back in the day. Am does not use his boot as often, but his vision in terms of defence and attack is second to none.

The fierce focus the De Vos Malan High School product brings to the game applies to both matchday and the training field.

“Now that I’ve managed to establish myself I’m in a really happy space,” Am says. “My focus is on my goals, which are controlling my performance and improving my game each time I am on the field.

“As soon as the season is starting with the Sharks, my focus is on being the best I can be and then transferring that to the national side. But I don’t look too far ahead because of the different challenges we face nowadays and there is always the risk of injuries.

“I just work on being the best I can be. I’ve always been that way, my focus is on my performance and doing the right things right. Making sure everything is in place to do that. That is what has worked really well for me in the past.

“I take it a game at a time, and then focus on the next one. I analyse myself, where I am at in my game and where I want to be. I just try to tick those small boxes,” Am said.

Despite being raised in the troubled, poverty-stricken surrounds of Zwelitsha in the 1990s, Am was a lover of sport from a young age.

“At school, I was a sports fanatic, those are the memories I have of growing up. Playing cricket, watching athletics, the most fun was always on Saturdays.

“I played cricket until the end of high school. It was a 90s thing: cricket, soccer and rugby were everywhere in the township and when I went to high school I was already comfortable in all three sports.

“I was actually very passionate about my cricket, but as I got older, so rugby took over me. I guess because I was strong at a young age,” Am said.

He also has a most mature head on young shoulders, a characteristic which comes through in aspects of his life outside of rugby.

“Relaxing at home, I listen to tunes. But I guess I’m an old soul because I like things like deep house. But I have no specific favourite genre, I’ll pick whatever goes with my emotion at the time.

“Whatever will calm or relax me, whatever is relevant to how I’m feeling at the time, is what I’ll listen to.”

It’s a thoroughly sensible way of looking at the world. But then again, Lukhanyo Am is a thoroughly sensible person; a top-class rugby player and a wonderful human being.

Proteas fast bowler Kagiso Rabada knows it is not going to be easy in their two-Test series in Pakistan but that’s why he loves Test cricket.

“Judging by the practice square we’ve been bowling on, the ball is going to keep low and there’s not much lateral movement, especially when the ball gets older. We suspect reverse-swing is going to play a big role and the ball does not bounce much so we have to bowl much straighter lines. We expect Pakistan to come out fighting and they have some good players, so it’s not going to be easy and we definitely have to earn the right to win.

“But that’s why Tests are my favourite format, it challenges you in every way in different conditions. I love white-ball cricket too, but their pitches are all kinda the same. But in Test cricket the pitches and the weather can change and how it all unfolds – you can be chasing the game or on top or everything can be even – is a thrill, the way it builds up to a climax. It’s extremely rewarding to win a Test after all the hard work you’ve put in,” Rabada said in Karachi on Wednesday.

South Africa’s highest-ranked Test bowler (6^th) has not played a Test in almost exactly a year, since the Proteas slumped to a dismal innings defeat against England in the third Test on January 20, 2020, in Port Elizabeth. Rabada, who missed the last Test of that series due to another suspension for overly aggressive wicket celebrations, said he is confident he will be able to access his most competitive inner fires when the first Test against Pakistan starts on Tuesday and he is grateful for the best fitness advice from the Proteas medical staff. He missed the recent series against Sri Lanka due to a groin strain.

“It’s great to be back and in full flow and to have that spirit of competitiveness again in a hard Test match will be awesome. The body feels good and I just have to manage it over time and not let the same things happen over and over. But I’m getting a lot of assistance from the fitness trainers and I won’t be thinking about whether I’m going to get injured or not while in the game.

“It’s going to be competitive out there and that naturally gets me going, we will be playing to win. It’s going to be very challenging mentally because you have to raise the intensity. So you’re not just physically blown at the end of the day, but mentally too. You can’t just stay in one gear and I think the competitiveness out there will speak for itself. I’m really excited and can’t wait to play,” Rabada said.