Vodacom focused on higher calling of developing people in Origins of Golf Series 0
GQEBERHA, Eastern Cape – Vodacom’s 17-year title sponsorship of the Vodacom Origins of Golf Series makes them one of the Sunshine Tour’s most loyal partners, giving South African professionals playing opportunities through the winter, but the telecommunications company has always also been focused on the higher calling of helping develop people in general and supporting charitable initiatives in the communities they visit.
This week the Vodacom Origins of Golf Series is in Gqeberha for the two-day Pro-Am and then the professional tournament at Humewood Golf Club, and Tshego Malinga, the executive head of department for the Customer Business Unit Eastern Region, is focused on making sure the event touches many peoples’ lives.
“We have the ability to make sure profit meets purpose and I am a firm believer that the two are never mutually exclusive. At the centre of everything we do at Vodacom is the desire to enable our customers to live out their purpose. We do that by connecting them in an environment in which they can express their passions and aspirations.
“But it’s also important for Vodacom to be part of the development of South Africa as a whole, and sport plays a very important part in the development of the nation. We want to help people explore their talent and hopefully some of them can go on to become international icons. We also want to be helpful to the community and the Vodacom Origins of Golf Series has really assisted in the funding of many charities,” Malinga says.
This week’s Vodacom Origins of Golf Series Pro-Am at Humewood will be raising funds for the Maro Foundation, which was started in 2014 by Pamela Mabini.
A social and gender activist from Kwazakhele, Mabini used her corporate connections to distribute food, blankets, clothes, shoes and hygiene products to the homeless. Since then she has opened two facilities in Johannesburg for the rehoming of mentally handicapped, disabled or HIV-positive children who have been abandoned by their families,
“We have the ability to really help this NGO that is also helping in the fight against gender-based violence, so that’s our big focus for this tournament. We want to help those who have less access to things we might take for granted. We need a consciousness of the environment we operate in, we can’t just be focused on our share price.
“It is super special for us to be able to host this event and help the Maro Foundation in these times of Covid and all the hesitation around that. It’s a tricky balance making sure people are safe but also bringing them together. We really want the show to go on, so we can keep helping people. It’s an honour for Vodacom to be able to do that,” Malinga says.
Although not a golfer herself, Malinga is also acutely aware of the history of Humewood Golf Club, one of South Africa’s top courses and the host of many major tournaments.
“Vodacom, Humewood and the Eastern Cape are all very iconic brands, so this event is the amalgamation of very strong South African brands. We all have a responsibility to society and Humewood has a strong heritage in both Eastern Cape and Port Elizabeth society. It has credibility because of its heritage and this collection of brands people love makes it easier to galvanise them around their shared history and love for the province and city,” Malinga says.
The Pro-Am Dinner on the eve of the Vodacom Origins of Golf Series has already raised R25 000 for the Maro Foundation, with the fundraising efforts continuing all week.