Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

Keegan Petersen revealed himself as one of South Africa’s brightest batting talents in the series against India, but the man who made the No.3 position his own has now suffered the disappointment of being ruled out of the tour to New Zealand due to a positive Covid test. This does, however, potentially open the way for an exciting young batsman like Ryan Rickelton to make his long-awaited debut.

Petersen, who is asymptomatic, has been replaced in the squad by Western Province talent Zubayr Hamza.

But Petersen’s misfortune, announced on the morning of the team’s departure for New Zealand, could well be just the break the 25-year-old Rickelton has been waiting for. The Central Gauteng Lions batsman has been part of the Proteas squad since the tour to Pakistan a year ago, but is yet to catch a game.

Rickelton has been in exceptional form in the domestic four-day competition this season, and scores of 90 and a match-saving 102 not out for the Lions against Western Province at Newlands last weekend took his tally this summer to 473 runs in five innings, at an average of 118.25, with three centuries.

But as much as one would like to see a new talent on the international stage, you have to wonder if the Proteas selectors won’t use Petersen’s absence as a lifeline for Aiden Markram.

Markram has scored just 140 runs in his last nine innings, with one half-century, and there was a strong possibility he was going to lose his opening spot in New Zealand to the uncapped Sarel Erwee, who is averaging 86 in four-day cricket this season.

But both Markram and Erwee could conceivably fill Petersen’s No.3 spot. Rickelton is also a top-order batsman, comfortable in the top three, but choosing two uncapped batsmen in Erwee and Rickelton could be too much of a risk for the selectors, so it will be interesting to see which option they choose.

Duanne Olivier, Ryan Rickelton and Wiaan Mulder were all left out of the Proteas white-ball squad for the Indian whitewash and they will be key players as the Central Gauteng Lions now travel to Cape Town to take on Western Province from Thursday in an attempt to hang on to top spot after the penultimate round of the CSA 4-Day Domestic Series.

The Lions suffered their first defeat of their campaign in their last match, going down by eight wickets as the KZN Dolphins chased down 260 at Kingsmead. But there is no reason to fear that the Lions have lost their mojo: They were in control of the match from the start, declaring in both innings and gambled in the final innings, knowing that a win would have almost assured them of the title. But the Kingsmead pitch can get pretty flat when the north-easterly blows.

Instead, the Eastern Province Warriors, who beat Boland by 168 runs, have closed to within 1.80 points on the log and they now travel to Durban to take on the Dolphins.

But the return of Olivier, still the leading wicket-taker in the competition, means the Lions have a fearsome attack that also includes the fire of Lutho Sipamla, the cunning of Malusi Siboto, the swing bowling of Mulder and the spin of Bjorn Fortuin.

If Newlands is flat, one can also expect the powerful Lions top-order, Rickelton joining Dominic Hendricks, Josh Richards and Reeza Hendricks, to cash in. Richards is the tournament’s leading run-scorer with 413 at an average of 82, while the other three are all averaging over 40.

Western Province are expected to field potential match-winners in Zubayr Hamza and Wayne Parnell, and they will be hoping they can score big alongside David Bedingham and Tony de Zorzi.

The Northerns Titans travel to Bloemfontein to take on the Free State Knights full of confidence and hope after their eight-wicket win over North-West in Potchefstroom lifted them back into contention, just less than 20 points behind the Lions.

Northerns will need a full house of points from the last two rounds to snatch the title from the pace-setting Lions and the charging Eastern Province team, but they will bring an attack full of threats to Bloemfontein.

Lizaad Williams, having just returned to full fitness and picking up six wickets against North-West, unfortunately has a side-strain, but talented fast bowler Okuhle Cele returns to action. There is pace backing from Corbin Bosch and Junior Dala, and swing from Aya Gqamane. One can expect off-spinner Simon Harmer, backed by slow left-armer Neil Brand, to play a key role, especially since his recall to the Proteas squad.

The Titans batting, led by Heinrich Klaasen and Grant Mokoena, has also been full of runs this season.

The other Division One game sees Boland hosting North-West.

The decision by the Bulls to field top players like Bismarck du Plessis, Marcell Coetzee, Morne Steyn, Harold Vorster and Lionel Mapoe in the Currie Cup loans some credibility to the competition, but truth be told, there can be little doubt that the famous old tournament is now on its last legs.

Of course it helps the Bulls that they have deep pockets thanks to the generous investment of their equity partners. But they should not be criticised for being professional and organised enough to attract those investments and also recognising the need to significantly improve the depth of their squad now that they are playing in two competitions at the same time.

The fact that they have been willing to field a number of players who will feature in Saturday’s URC derby against the Stormers shows that they, at least, are taking the Currie Cup seriously, unlike so many in South African rugby.

The Sharks are probably in an even better position financially, but they made a slow start to the Currie Cup by beating Griquas by just one point in Durban. But conditions – hot and humid and then raining – were definitely a levelling factor and the Sharks were not helped by having to play the final quarter with 14 men due to a red card. But even with all their riches – both in personnel and in finances – the Sharks only fielded one Springbok in 33-year-old prop Lourens Adriaanse.

The Bulls being 40-0 up against archrivals Western Province at Newlands and the Pumas putting fifty past the Lions at Ellis Park does little for the credibility of the Currie Cup.

Little wonder then that the public response has been muted. If SA Rugby is barely interested in the Currie Cup, why should spectators pay good money to support it? The Currie Cup, from being South African rugby’s second biggest brand after the Springboks, is now so devalued and the public are not going to be fooled by all the hype when there is little substance.

Some people do enjoy rugby more from the aesthetic of plenty of tries being scored and this mishmash Currie Cup will probably provide that. But even the Bulls are unlikely to use their top players in it once the United Rugby Championship gets into full swing.

SA Rugby find themselves with a problem because the URC hasn’t captured the public imagination yet like SuperRugby did in the early days. In that regard Covid has obviously not helped, neither have the poor performances of the South African franchises overseas.

But a disjointed, lopsided competition – Jake White made the point that Saturday’s game at Loftus Versfeld is the Bulls’ first at home in the URC, which started on September 24 – now also has its waters further muddied by the Currie Cup taking place at the same time.

I would call it an absolute howler by SA Rugby but there are some extenuating circumstances in their defence.

First of all, it is the provinces who have said they want a double-round of Currie Cup, which then becomes a challenge to fit into an already crowded calendar. Player workload concerns are also a factor, with URC starting in January and running through to June 18, after which there is the Test window.

But the last time a normal Currie Cup season was played in a double round, it began on June 18 and ended on September 11. I would still play the Currie Cup after the URC. Sure, the current Springboks would not play, but when last did they feature in a proper Currie Cup anyway?

At the moment, this most famous of domestic competitions has been reduced to Vodacom Cup status.