Ken Borland

Eight months ago, Clive Eksteen was ‘just’ a former Test cricketer whose passion for the sport remained. But now he has to apply the same cunning he showed as a spin bowler to Cricket South Africa’s commercial operations and this week he was dishing out praise to the KFC Mini-Cricket programme where it all begins in terms of the game in this country.

“This is where it all starts, it would be so much harder for us to implement our plans without a program like this,” Eksteen told the KFC Mini-Cricket National Seminar at Kruger Park. “This is not only about the pipeline, it goes way beyond that. We want to get cricket to all 55 million people in this country, to create a love for the game. Cricket has got to make a difference in this country, it has to play a crucial role, and it starts with the little kids. There are more than 100 000 involved in the programme, thanks to the more than 8000 coaches, which is enough to fill all six of our international stadia.”

“When Temba Bavuma played that awesome knock at Newlands, the TV ratings went through the roof and from that we can see how big this game can become in South Africa. We had 14 million unique viewers watching cricket last season and there were 500 000 tickets sold for people to go watch the cricket at the ground, which is 68% more than the previous year,” Eksteen said as he applied factual numbers rather than spin to his mode of attack.

For CSA, it is just as important to cultivate customers for their product: to have cricket fans going to the matches or watching on TV.

“We have the most diverse following of any sport in South Africa but we’re not finished yet, cricket must get to every part of the country, we want to create a passion for the game. It’s a hard sport, but it teaches you a lot and you make friends for life.

“There’s no doubt we have fantastic talent second to none, but not all the kids will become reasonable cricketers let alone internationals. But they can become passionate followers and that’s a win for us from a commercial point of view. Full stadia, people watching the game, that’s what drives the sport. For sponsors, it ultimately comes down to numbers and when your first program starts with over 100 000 kids, from very diverse backgrounds, then that’s a massive plus.

“Coaches make the biggest impact on kids and KFC Mini-Cricket creates that passion and love for the game, it’s our flagship program and the beginning of how we sustain the game,” Eksteen said.

The announcement of South Africa’s team for the golf component of the Olympic Games in Rio de Janeiro is now a month away and the lack of major interest is palpable for a sport that should give the country a chance of a precious medal.

The legendary Gary Player is the captain of South Africa’s team but the two-man outfit will be chosen purely on the basis of the world rankings on July 11. Because Branden Grace is the only available South African in the top-15, we will only be able to send two players.

The great pity is that Louis Oosthuizen, currently 14^th, has withdrawn from Olympic contention, so the prospect of sending a third player in Charl Schwartzel and maybe even a fourth in Jaco van Zyl, falls away. Only countries with more than two players in the top-15 are allowed to send bigger teams.

Schwartzel has also made himself unavailable, joining the Australian Adam Scott in snubbing the Olympics.

Golf was always going to be a tough fit for an event based on such classical ideals as amateurism. Today’s top golfers care mostly about the paycheque and winning Majors, that’s what really counts for them.

But instead of harping on about why the sport shouldn’t be at the Olympic Games, here are a couple of suggestions that could make a gold medal more attractive to golfers.

Firstly, it’s going to take time.

Tennis only returned to the Olympics in 1988 and initially there seemed to be similar problems to what golf is experiencing. But now Novak Djokovic is going all out to win that gold medal and a small thing like the Zika Virus is not going to keep him away.

Roger Federer is going to play singles, doubles and mixed doubles for Switzerland, while Rafael Nadal has been given the honour of carrying Spain’s flag into the Maracana Stadium.

Secondly, to make it more enticing for golfers, why not make it into a team competition, rather than an individual strokeplay? We’ve seen what the Ryder Cup does to them, it’s one of the highlights of any European or American golfer’s career.

How about bringing an amateur component into the competition, teaming a country’s top two amateurs with their top two pros?

Or what about making the golf a mixed team competition?

One gets the feeling that the Olympic Games might be struggling to remain as one of the most important sporting events, hence their decision to extend invitations to global sports like golf and rugby, but they have to get the format right if these events are going to add to the spectacle and not detract from it.

It may take a long time for the whole procession of winners to come up for their trophies and certificates, but they are like precious treasure for them,  and the fact that awards dinners usually focus on the club levels that are so crucial to any sport means I like them.

One of my favourites is the Gauteng Cricket Board awards banquet, which was held this week at the Wanderers Club, because, for me, it mirrors what I imagine transformed cricket in South Africa should look like.

This is a union that, a few years ago, was suffering from such internal strife and mistrust that the different clubs across the colour divides could barely sit in the same room together. And yet, there they all were, clubs from Soweto, Greenside, Lenasia, Riverlea, Jeppe, Azaadville, Thokoza and Florida, all enjoying a festive, celebratory evening together, all driven by MC Joey Rasdien’s wonderful mix of wicked humour and stern admonitions to keep focused on the prizegiving.

The current leadership of the GCB, from president Thabang Moroe, to the board, CEO Greg Fredericks and the staff, deserve credit for how they have dug Gauteng cricket out of their off-field hole.

Their professional teams, the Gauteng Strikers and the Highveld Lions, continue to win trophies on the field, and the Lions’ victory in the Momentum One-Day Cup means they have now won all the domestic trophies (four in total) in the four seasons that Geoff Toyana has been coach.

I would like to pay special tribute to Toyana (and senior players like Stephen Cook and Neil McKenzie) because it would have been easy for the Lions to find themselves in a hole on the playing field.

Toyana has managed to keep an often fractious dressing room – the outer veneer of a happy team is misleading because there are some difficult personalities that rub each other up in the changeroom – focused and winning, which is no mean feat and speaks volumes for his man-management.

The awful cloud of matchfixing has also hung heavily over the team and seeing a handful of his players being investigated for corruption has been like a kick in the solar plexus for Toyana.

National call-ups and SA A duties have also taken key players in and out of the team, but Toyana has handled this as well and the Lions have remained a force to be reckoned with.

In roughly the same time period Russell Domingo has taken the Proteas from the top two in all three formats to sixth in Tests, third in ODIs and fourth in T20s.

Steps have to be taken to arrest this slide. I certainly believe South Africa has the players to return to the heights of 2012, so the issue has to be related to the leadership and management of the side.

Cricket South Africa could do worse than to think seriously about elevating Toyana to the national coaching job. I believe he is one of those rare coaches able to both groom young talent – think of how Temba Bavuma, Aaron Phangiso, Eddie Leie, Hardus Viljoen, Chris Morris and Kagiso Rabada have all made it into the national squad – and also to get the best out of wise old experienced players such as Cook, who is batting better and better, Alviro Petersen and McKenzie before he retired.

A player like Dwaine Pretorius has also blossomed under Toyana and the all-rounder, named the most valuable domestic player of last season by the SA Cricketers’ Association, is going to be knocking on the door for national honours as well.

A promotion for Toyana would allow Gauteng cricket to reflect on great success at both the upper and lower levels of the game, and they are certainly going to continue pushing the Titans hard for the honour of being South Africa’s premier franchise.

We are constantly being told that hockey is a dying game in South Africa, unloved by the politicians that run sport in this country and struggling to stay afloat as an amateur pursuit in this professional day and age.

But when I spent last week at the Senior Interprovincial Nationals – the most prestigious interprovincial tournament – in Randburg, I was delighted to be reacquainted with a vibrant sport that has passionate followers and a festive culture of its own.

At the top level, where our best hockey players continue to be denied opportunities to play on the biggest stages like the Olympics, there are obvious frustrations, but hockey is the epitome of a mass-participation sport at school, university and club level.

I was told stories of how traditional rugby schools are now finding greater numbers of children wanting to play hockey rather than the oval-ball game.

And in terms of transformation, the South African Hockey Association (Saha) have a good story to tell with numerous players of colour involved at IPT, including several Black coaches. The SA U21 team that made the men’s final included eight players of colour, including six Black Africans.

Saha’s wise policy of humouring and engaging with Sascoc and the minister of sport has paid off with Fikile Mbalula announcing a R10 million injection into hockey’s coffers two weeks ago.

Hockey has been operating on shoestring budgets ever since I began reporting on it back in the early 1990s, so any financial input is most welcome. It’s a well-known fact that our top players have been paying their own way to compete and represent South Africa, something Tubby Reddy and Gideon Sam of Sascoc should choke on the next time they sit down for their sumptuous dinner on their next first-class flight to their next jaunt.

Due to these financial constraints, hockey, at top level, has been forced to become a sport for the young. Once the stars leave their places of tertiary education, the demands of work make it just about impossible for them to dedicate the time they need to remaining in peak shape for the game. It was noticeable how young most of the teams at IPT looked, to such an extent that it reminded me of an U21 interprovincial.

A handful of internationals have been able to become professional players in Europe.

Like cricket, it’s probably fair to say that hockey had its stronghold in English-speaking areas like Natal, Cape Town and Johannesburg, but this has changed dramatically. Northerns, with many Tuks students in their ranks, won the women’s IPT and Afrikaans schools have taken to the game with gusto, as they have to cricket. There is already an explosion of interest amongst the Coloured and Black communities.

In terms of marketing, hockey has much going for it. It has a strong youth flavour (which is always attractive) but it is a sport entire families can participate in, with leagues running from the youngsters through to the Masters, from highly-competitive to social. It is also a game that is evolving into a high-speed, highly entertaining spectacle thanks to the work of the FIH, the international body, in tinkering with the rules.

Saha president Mike du Plessis was telling me about the exciting plans they have for festivals of five-a-side hockey in which the whole family can be involved at the same venue.

Hockey should not be embarrassed that it needs money, sometimes the local game suffers under the impression that they are the ugly step-child of South African sport.

I say they should be bold about their needs, because they have much to offer and there are certainly exciting plans in the pipeline.