Ken Borland

DULLSTROOM (Mpumalanga) – Having pioneered women playing in a series of Sunshine Tour events, Vodacom have now increased their effort to promote gender equality in golf by giving the ladies playing in the Origins of Golf tournaments a golden opportunity to play in the Ladies European Tour’s Access Series.

Last year’s Vodacom Origins of Golf Series saw women compete with the men in the same tournament for the same R2 million prizemoney for the first time on the Sunshine Tour. This year, starting at the Highland Gate event which begins on Friday, new incentives have been introduced in order to encourage more women to take part in the series.

The response has been immediate, with nine female golfers, more than for any of the Vodacom Origins of Golf Series tournaments last year, having entered.

The incentives are based around a new mini order of merit for the ladies who play in at least two of the three regular Vodacom Origins of Golf Series events and the final. The winner of that leaderboard will receive a cash prize, automatic entrance into the 2025 Joburg Ladies Open, co-sanctioned by the LET, and three tournament invites for the Access Series.

The Access Series is the LET’s official development tour and is based in Europe. The top six on the order of merit get cards for the LET, while positions seven to 20 go straight to the final stage of qualifying school.

While the promising Brittney-Fay Berger was able to sparkle in the last two events of the 2023 Vodacom Origins of Golf Series, it was generally tough going for the women with Cara Gorlei, Tara Griebenouw and Zethu Myeki making one cut each.

But to their credit, Vodacom have listened to the concerns of the Sunshine Ladies Tour players and have taken cognisance of the fact that they are breaking new ground and their bold move will take a while to bear fruit.

“We started last year with our effort to bring more women into the game because they don’t get enough tournament opportunities to showcase their talents,” Dr Ntombi Mhangwani, the executive head of Vodacom Business Marketing, says. “But with the Vodacom Origins of Golf Series going to four different regions, it gives our ladies more playing time and more exposure.

“We must remember though that they have not played with the guys before and so we have constant discussions with our partners, the Sunshine Tour and Flooid, about how we can make this initiative better. We are always talking about what worked well and what didn’t, what can we fix?

“The women are not yet competing on an equal footing so we have asked the Sunshine Ladies Tour professionals questions like ‘what courses work for them? How can we partner with you to get you where you want to be in your golf career? The Sunshine Tour has played a central role in pulling all the sponsors together, the whole ecosystem must work together to make this succeed,” Mhangwani says.

Gabrielle Venter, a new star on the Sunshine Ladies Tour having won the Standard Bank Ladies Open, after finishing fifth in the Dimension Data Ladies Pro-Am and runner-up in the SuperSport Ladies Challenge, admits to being a convert to the Vodacom Origins of Golf Series and the 20-year-old will tee it up with the men at Highland Gate this weekend.

“The incentives definitely made up my mind, getting an Access Series invitation is a big thing because it gives you a chance to play in Europe and get experience over there. And the Joburg Open is a Ladies European Tour event so there are a lot of world ranking points on offer there.

“I was waiting to see how the other ladies did last year in the Vodacom Origins of Golf, and they did pretty well. If you’re going to play but just never make the cut then it’s not worth the R15 000 a week you’ll be paying to compete, what with accommodation and everything,” Venter said.

The Bloemfontein Golf Club representative said Highland Gate was a good venue for the women to play because even though they are not given much advantage in terms of forward tees, it is a course on which most times you have to lay up anyway on the par-fives, so driving distance does not really matter as much.

SOUTHBROOM, KwaZulu-Natal – The most obvious thing young, up-and-coming golfers need is the opportunity to compete, and veteran Sunshine Tour campaigner Hennie Otto has praised the sponsors of this week’s event at San Lameer, Vodacom, for the critical role they have played in the development of the sport in this country.

Otto has been on tour since 1997/98, when it was actually known as the Vodacom Tour, and is teeing it up this week in the Vodacom Origins of Golf Series event at San Lameer Country Club as one of the favourites, given his ninth position on the current Luno Order of Merit.

As a senior statesman of the tour and someone who has enjoyed its benefits so much, Otto is eager to ensure the younger generation get the same exposure and rewards.

“Vodacom have been involved in golf in this country for more than 20 years and what they’ve really done is develop golfers,” Otto said after the first round of the Vodacom Origins of Golf Pro-Am at San Lameer.

“Every young golfer needs opportunity in order to have a successful career, and if nobody creates those opportunities for them, then they won’t get them.

“I’ve played with Mr Mzimba [William, CEO Vodacom Business Group] a few times in these Vodacom Origins of Golf Pro-Ams and he tells me about the dozen or so development players they help. Hopefully those guys really come through, and even if just five of them do then it is still something special.

“The tour is definitely growing and I think in the years to come, it is just going to get bigger,” Otto said.

While the Sunshine Tour has seen a number of very promising young players shine this year, the fairways are still very much the lair of experienced pros like Otto, Jean Hugo, who is seventh on the Luno Order of Merit, and Jaco van Zyl, who won last weekend at Selborne Park Golf Club.

The 46-year-old Otto is still hitting the ball well and looked in hot form last weekend when he finished second to Van Zyl at the Gary and Vivienne Player Challenge. It was his fourth top-six finish this season, a ray of hope after a couple of very tough years following the passing of his wife in 2020.

“As a senior, some of the guys call me ‘Oom’, but this ‘Oom” can still play now and again,” Otto smiles. “I’ve been doing nicely, I just haven’t finished off like I want to.

“But I’m close to where I want to be both mentally and physically, although I’m a bit overweight – I’ve had a few braais,” he laughs.

“But there are nice tournaments coming up, we’re building up and up for the big ones at the end of the year, and the more you finish up the leaderboard, the more confident you get.

“I’ve played all those tournaments before, I know the places, so I’ll be even more comfortable,” Otto said.

SOUTHBROOM, KwaZulu-Natal – For Vodacom’s Eleni Kwinana, the Executive Head of Department for Vodacom Business Marketing KZN, the Vodacom Origins of Golf Series is a wonderful chance for their amateur clients to connect with Sunshine Tour professionals, but what thrilled her the most on the pro-am’s opening day at San Lameer Country Club on Tuesday was the development clinic.

Around 20 kids from disadvantaged areas on the KZN South Coast attended the development clinic, and Kwinana was delighted to see some of the same boys and girls who had attended the corresponding event at Selborne Park Golf Club in 2020.

“To give young kids from areas where they would never be exposed to golf the chance to get some coaching is very heartwarming, and I even recognised some of the boys and girls from two years ago at Selborne. They have sprung up, and it was brilliant to see them again,” Kwinana said.

“Youth education is one of our key pillars at Vodacom and helping communities has almost become a way of life for us, we don’t see CSI programmes as being something separate from our day-to-day work.

“Where we see a need, we help or we find someone who can help. Like our zero-rated Vodacom e-School which allows pupils to access their curriculum and test themselves. My own daughter went from a D aggregate to an A for maths, and it doesn’t cost a cent if you’re a Vodacom customer.

“There’s also our Code Like a Girl programme, where we find girls nationally who have never touched a tech device, we teach them during the June holidays, and by the time school starts again they are able to sort out their own website,” Kwinana said.

While Vodacom’s grand plan is to allow people from every district and rural area to also Connect For Good in this digital age, sometimes disaster strikes, whether it be in the form of the civil unrest that plagued KwaZulu-Natal in July 2021 or the massive floods that engulfed the province in April/May this year. And then Vodacom spring into action with a range of emergency relief measures.

“Vodacom is investing R1 billion of infrastructure into KZN, which is the biggest investment in the province. We find working with communities leads to much better longevity and protection of our assets, and so we never ever neglect our communities.

“We are there for their benefit, which is why when the floods came, we donated R3 million worth of relief aid through the Gift of the Givers, but we also went out to communities that had not been assisted yet and brought them blankets and food.

“During the riots we restored cellphone coverage a lot quicker than usual for those suppliers that the economy depends on, we gave them makeshift satellite dishes. We do these things so we can thrive as a province.

“We helped keep suburbs safe and restored businesses’ connectivity so the economy could bounce back as quickly as possible,” Kwinana said.

So helping people from all walks of life is par for the course for Vodacom. And golf has enjoyed their patronage and support for longer than most sports, with the Vodacom Origins of Golf Series running since 2004. It is the longest-running series of events on the Sunshine Tour.

“We really enjoy seeing the professionals and amateurs connect at our tournaments. Especially in this post-Covid time because people have been starved of human contact,” Kwinana said.

But with Vodacom involved so massively in the entire golf ecosystem , that human touch will always be around.

DULLSTROOM, Mpumalanga – For Ntombi Mhangwani, the executive head of department for Vodacom Business Marketing, it is obvious that if Vodacom has customers in a certain province then they need to look at how they develop the talent from the grassroots in that area.

Mhangwani was speaking at the South African Golf Development Board (SAGDB) clinic held at Highland Gate Golf and Trout Estate; these clinics are something the Vodacom Origins of Golf Series has supported while growing the game and empowering communities during their 18 years of involvement with the Sunshine Tour.

“In a country like South Africa, with the levels of inequality we have, certain life experiences like golf courses are natural for some but for others it is completely foreign. If we want to nullify these inequalities then we have to reach the disadvantaged areas as well,” Mhangwani said as 18 youngsters, between the ages of seven and 16, from the Nelspruit, Lydenburg and Dullstroom districts were happily hitting balls on the Highland Gate driving range under the watchful eye of the Sunshine Tour professionals giving of their time to provide some coaching.

“These kids will paint their picture of life out what they believe is possible, and this is how we can build dreams. Some of these kids have never seen houses so big or grass so green, but we want to tell them that just because this is how South Africans live in other communities, it does not mean they can have no access to it.

“When Vodacom says it wants to inspire change by going Further Together, we mean we want to develop together. So that means building and giving back to the communities that are our consumer base.

“The only way to do that is by working in partnerships with the communities and giving their children exposure. It’s not about throwing money at the problem, but about authentic partnerships,” Mhangwani said.

Vodacom’s involvement in golf goes way beyond just their superb support of the professionals – the Origins of Golf tournaments are the longest-running series on the Sunshine Tour – and giving back to communities is one of their core principles.

Partnering with the SAGDB to show the younger generation that golf can be a pathway to success is one of Vodacom’s key vehicles for change, and the purpose and life-skills golf can give to learners is something Mhangwani loves about the game.

“Golf is about a value system, training and discipline, and that can permeate into these youngsters’ schooling, their life at home and choosing the right friends.

“Champions are also born out of watching other champions practise, passing their knowledge and skills on. Exposure builds potential, it allows these learners to dream.

“If even one person at the clinic looks at the game and says that they want to be part of golf, they want to do that too, then we have succeeded,” she said.