Ken Borland

Nielsen Sports, the provider of analytics for the sports industry, recently gave their annual presentation on the biggest trends in sports business and the two major talking points over the last year are the rise of e-Sports and the fact that sports bodies and their sponsors have to know who their fans are in this rapidly evolving marketplace.

Their research shows that, on average, only 10-15% of any sport’s fans are actually ‘game experts’ – people who have intimate knowledge of the rules, history, players, tactics etc. So any sports body or sponsor that only targets this section of the fan base are clearly missing out, for instance, on the 30-35% of ‘connection fans’ – for them it’s about the big event and they are the people packing out the stadia for Pink Day, the Cape Town Sevens rugby or the Durban July.

In the past, the relationship between a sport and a brand was based on the sponsor wanting visibility and the sport just wanting money. But this relationship is now much broader and the rights a sports body sells need to be more flexible and more tailored to their specific partners. Sponsors these days want to own stories and content rules in this digital age in which internet advertising spend overtook that for TV worldwide last year.

It was disappointing to hear that our traditional sports like rugby and cricket are battling to grow in this environment. In South Africa, 25% fewer millennials are interested in rugby, and cricket has seen the same drop in support.

The fastest growing sport in the world is e-Sports, which is basically what professional, competitive gaming is called, and unfortunately, rugby and cricket just don’t have games on the market that are good enough. Research has shown that there is a strong crossover between people who play the virtual game on their computers and supporting the actual ‘live’ sport. For instance, Fifa’s eWorldCup drew seven million gamers last year and Formula One enjoyed similar success with their eSports Final, the winner of which gained a one-year contract as a simulator driver for McLaren.

That e-Sports is rapidly evolving into a major player in the sports industry is shown by the fact that one-third of all their fans came onboard in the last year and they are typically millennial men with money to spend. Which means major global brands like Gillette, C-Smart and Mercedes are moving into that space, the higher LSM also attracting sponsors like Audi and Mountain Dew. Gaming is a $32 billion industry now and at the competitive level it is a mega-production, a whole show with adverts, sponsored decks and kids packed into stadia.

This year’s Overwatch League features 12 franchises based in cities like Boston, London and Shanghai who paid $20 million each to participate. The broadcast rights were sold for $90 million and the average audience is 280 000 per minute.

Speaking of broadcast rights, this field has also become extraordinarily broad for sponsors and sports bodies. Pay TV’s influence is still stable, but there are disruptors now in the picture, especially tech giants like Amazon and Facebook and even Twitter.

The cellphone has become a way of life and we are living in a mobile-first generation. Although high data costs hold us back in South Africa, 20% of local football viewers watch via internet streams, with 69% of those people watching the game live and 42% of those watching the whole game.

Rugby has 25% of its viewers streaming the game, 68% of that watching live and 48% for the whole game; cricket’s figures are 22% streaming, 78% of that live and 40% watching the full game.

The sports industry is certainly a very fluid environment for rights-holders and sponsors to get their heads around.

https://www.pressreader.com/south-africa/the-citizen-kzn/20180623/282484299488829

Candice Manuel, who scored two goals in three minutes, was the toast of South African hockey on Sunday night as she secured a thrilling 3-2 win for the national women’s side over the USA at the Wits Astro, putting the host nation into the Hockey World League quarterfinals.

Manuel, who hails from Western Province and was earning her 46^th international cap, equalised in the 49^th minute with a slick finish after the ball was laid back to her in the middle of the circle by Bernie Coston, who had done brilliantly to claim an overhead and then take the goalkeeper out of play.

Two minutes later, veteran Nicolene Terblanche, who put an unhappy game behind her with a dominant final-quarter performance, found Manuel with a superb defence-splitting pass, and Manuel showed her ruthless edge by blasting a reverse-sticks shot past the feet of advancing USA goalkeeper Jackie Briggs.

There were still nine minutes remaining in the match and South Africa can take enormous credit for the way they held on to their composure and their 3-2 lead under immense pressure from the sixth-ranked side in the closing stages.

“The challenge of knowing we must win really got the hearts firing and the energy was way up. This team seems to thrive on these moments, they showed great composure to come out with the win and there’s a lot of emotion now,” coach Sheldon Rostron said.

South Africa can now look forward to a quarterfinal against world number seven Germany on Tuesday and, if they can play like they did on Sunday, another upset is not beyond them.

The home side showed their intent from the outset as they dominated the first quarter, but still found themselves 1-0 down as a rapid counter-attack from halfway by the USA led to a goal by captain Melissa Gonzalez.

South Africa maintained consistent pressure on their more-fancied opposition through the second quarter and grabbed a great equaliser in the 26^th minute as the indefatigable Shelley Jones (nee’ Russell) used her considerable pace to chase down a long ball, found Sulette Damons in the circle, who passed to Jade Mayne, who slotted home.

But it was all change in the third quarter as the USA turned the screw and claimed a 2-1 lead. Some slack marking saw Katelyn Ginolfi free in space and she ran into the circle and fired off a shot, which was deflected into goal by Jill Witmer.

It had been all USA in the third quarter, but the South Africans showed tremendous determination to fight back and get the vital victory.

“These moments are what we live for, to have the BMT to capitalise on our chances,” Manuel said. “We gave our all, it’s why we spend hours training. It just seems to be a South African trait that we shine in these moments. I still can’t let go of this phenomenal feeling, my head is everywhere!”

“Candice has a phenomemal ability to score goals, this is why we select her, and we brought her into play much better today in terms of our movement and the midfield service,” Rostron said.

Results: Germany 3 (Charlotte Stapenhorst, Nike Lorenz, Cecile Pieper) Japan 0; England 3 (Sarah Haycroft, Shona McCallin, Alex Danson) Ireland 2 (Nicola Daly, Kathryn Mullan); South Africa 3 (Jade Mayne, Candice Manuel 2) USA 2 (Melissa Gonzalez, Jill Witmer); Argentina 3 (Rocio Sanchez, Maria Granatto, Noel Barrionuevo) India 0.

Women’s quarterfinals: Japan v USA; South Africa v Germany; England v India; Argentina v Ireland.

Monday’s fixtures (men): 12pm Australia v Japan; 2pm Spain v New Zealand; 4pm Germany v Ireland; 6pm South Africa v Belgium.

It is a rugby truism that any coach stands or falls by his selections and Allister Coetzee’s mind will be rapidly focusing on who will represent the Springboks in the three Tests next month against France, the bulk of whom will surely be invited to the final training camp from May 20-22.

And when the first Springbok squad of 2017 is selected towards the end of the month the focus will once again be on the overseas-based players. But SA Rugby, who have done their coach precious few favours since negotiations with him began in 2015, have put him on the back foot in this regard with their new ruling that, from July 1, only players with 30 Test caps can be chosen from overseas.

If Coetzee had to just choose the most in-form team from SuperRugby then a backline could run on to Loftus Versfeld on June 10 with less than 50 caps, which a coach, on as shaky ground as he is, is highly unlikely to gamble on. The form Super Rugby backline would probably be Bosch-Mvovo-Mapoe-Odendaal-Skosan-Jantjies-Cronje.

So it seems inevitable that Coetzee will call on overseas-based players, especially amongst the backs.

Jan Serfontein is on his way to France and only has 26 Springbok caps at the moment, so he will not be eligible for the Rugby Championship. Should Coetzee pick him anyway against France knowing that he won’t be part of the plans for the rest of the year?

Willie le Roux has been playing with typical enthusiasm for Wasps and is likely to be in the picture at fullback, but Coetzee will be curbing the development of Curwin Bosch by not selecting him against France and instead letting him play in another World Junior Championship for the SA U20s.

Bosch has been one of the standout players in SuperRugby and has come through the ranks having been tipped as a future Springbok star after his exploits with the SA U20s last year. He will surely be involved in the 2019 World Cup, and could quite possibly be needed during this year’s Rugby Championship, so why not get him involved now? Let him play at fullback where he will have more time to settle at senior international level.

Bryan Habana, JP Pietersen, Morne Steyn and Ruan Pienaar are all still playing well overseas, but the general feeling amongst rugby observers is that it is time we moved on from these superstars, particularly since none of them are likely to be around for the 2019 World Cup. Nevertheless, Coetzee is a desperate coach trying to avoid the axe, so don’t be surprised if he calls on some of these elder statesmen.

While there is probably more depth at forward, veteran hooker Bismarck du Plessis is almost certain to be summoned to play the role of a general in the tight five, and playing the French at the end of their gruelling season with two of the Tests being played on the Highveld should produce open rugby and encourage Coetzee to pick players suited to a free-flowing game plan like Warren Whiteley, Siya Kolisi, Jaco Kriel, Franco Mostert, Ruan Dreyer, Malcolm Marx, Thomas du Toit, Coenie Oosthuizen, Pieter-Steph du Toit and Sikhumbuzo Notshe.

But the new 30-cap ruling on overseas players will also hurt Coetzee at forward. There is a hint of lawlessness in the way certain agents are shipping their players off overseas these days, so some tightening probably is necessary, but a hard-and-fast arbitrary number like 30 is not in the Springboks’ best interests.

Someone like Saracens tighthead prop Vincent Koch is playing unstoppable rugby at the moment, but he has only nine caps and is ineligible after July 1. If a couple of tightheads get injured during the Rugby Championship, how desperate will Coetzee be to select him? He may be forced to go back to Jannie du Plessis.

Ferocious flank Marcell Coetzee is in a similar position, stranded on 28 caps and currently out of action after another knee injury.

Instead of an inflexible rule, it should be left up to the national coach and Coetzee has already expressed his preference for locally-based players unless there is no viable option in a position, which is how it should be.

Hopefully the boring predictability of SuperRugby these days – those playing SuperBru will know this well – will give way to a thrilling Springbok resurgence next month, but there are numerous selection concerns for Allister Coetzee.

The rapid returns of Pat Lambie, Damian de Allende and Juan de Jongh to their best would help, but the lack of in-form options at scrumhalf is also an obvious worry. But let’s hope that the natural flair, tremendous tenacity and game-breaking ability of Faf de Klerk is not ignored. Not blooding Curwin Bosch will be a bad enough waste of talent.

The impact of the Springboks’ 6-2 bench is going to be of the utmost importance in their Rugby Championship Test against Australia in Brisbane on Saturday, because of a combination of who the referee is and who they are playing against.

Nigel Owens is a fantastic referee and there tends to be a very high ball-in-play figure whenever he’s in charge. Australia have also always had a very attacking mindset in all the games against the Springboks and with their two flyhalves, they will also want to keep the ball in play.

So the ball-in-play figure could be 40-45 minutes, which is the norm against Australia when Owens is the referee but about 20% more than average, which is the reason why Allister Coetzee has gone for six forwards on the bench.

If you look at our recent Test matches against Australia, the Springboks have been comfortably in front for 60-65 minutes but have not finished the job because of a lack of bench impact.

So it’s obvious that having impact players on the bench will be vital and the bench this year has definitely added value– guys like Jaco Kriel, the two props and Pieter-Steph du Toit have provided real grunt up front.

The key for the Springboks is to have 23 players to play for the full 90 minutes. Three forwards will possibly play the full 90 minutes – Strauss, Whiteley and Etzebeth, for whom it is a tremendous achievement to reach 50 caps so young.

Victor Matfield made a very relevant point on SuperSport when he said that the Springboks didn’t have a single driving maul in Salta. Their lineout is so dominant that they must use their maul. Even the Lions do – they have a strong set-piece and maul, it’s a very solid part of their game.

Juan de Jongh and Jesse Kriel will make quite an exciting centre pairing. It’s a bit harsh though on Damien de Allende and Lionel Mapoe because they’ve seen very little ball on the front foot, but obviously Allister has decided that it’s time for a shake-up. It’s especially difficult at outside centre if the midfield is not operating and you get the ball up against a defensive wall, you’re very influenced by what happens on your inside.

The advantage of Juan and Jesse is that they are better communicators in defence and attack, and both have amazing sidestepping ability and run hard reverse lines against the defence. Jesse scored two wonderful tries stepping from centre in last year’s Rugby Championship and they will pose a different attacking threat against Quade Cooper and Bernard Foley.

Allister has obviously also gone for this pairing because Australia don’t have the same size in the midfield as other teams like New Zealand do. Australia will have a very small midfield, which provides the Springboks with the opportunity to run at them and expose their defensive weaknesses.

Australia mix their backs around defensively, they are not always in the channel you’d expect them to be, for example Cooper does find himself at fullback or blind wing sometimes on defence, so then you can use the high-ball kicking game on him from lineouts.

The obvious reason for Australia to go with two flyhalves is that it puts a lot more width on their passing game and they can use a lot more second-man plays from wide channels. The other advantage is they can split their backs on a middle ruck and have two sides to attack.

The other big selection issue has been Adriaan Strauss. Allister obviously wanted his experience and wisdom  and Adriaan is a quality Test performer. His accuracy at the lineout is second to none as is his scrummaging, so his set-pieces are always at a high level and he contributed around the park.

I guess the results haven’t been as he would have expected and it’s been a difficult year. But he cares deeply about the game. He’s not a tub-thumping sort of captain, but he speaks intelligently and demands high standards.

The Springboks have just not been able to get their all-round game going but the set-pieces have been really solid, so he has done his job.

For Saturday, the defence of the Springboks really has to improve. The work-rate has to be a lot higher to set the breakdown pillars properly before the attack gets in place. The ability of the defence to force turnovers will be crucial because Australia will take the ball at the Boks in hand. The side they have picked is very attack-minded.

The other really huge battle of the game will be the lineout.  New Zealand really exposed flaws in the Australian lineout in the two Bledisloe Cup Tests and the Springboks definitely have an advantage having picked four lineout jumpers to combat three.

I would expect us to continue to produce good ball on our own throw and hopefully disrupt their lineout to give them poor set-piece ball to attack from.

In 2013, the Springboks broke the Brisbane hoodoo, scoring four tries to zero. Hopefully on Saturday they can do the same again.

John McFarland is the assistant coach of the Kubota Spears in Japan and was the Springbok defence coach from 2012-15, having won three SuperRugby titles (2007, 09, 10) with the Bulls and five Currie Cup crowns with the Blue Bulls. In all, he won 28 trophies during his 12 years at Loftus Versfeld.