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Ken Borland


Sun City ends era with increased crowds & enthusiastic sponsors

Posted on December 09, 2015 by Ken

 

Increased crowd figures and an enthusiastic response from the sponsors marked the end of an era at Sun City as the final 30-man Nedbank Golf Challenge was completed at the weekend.

Next year the tournament will shift away from the first weekend in December for the first time since its inception in 1981, moving to mid-November as it becomes the penultimate event in the European Tour’s Race to Dubai Finals Series and will be played with a 72-man field and an increase in prizemoney to reflect its more elite status.

But the traditional Nedbank Golf Challenge went out with a bang at Sun City over the weekend, Australian Marc Leishman’s comfortable victory being watched by hordes of people.

According to tournament director Alastair Roper, crowds steadily improved through the week. Thursday’s opening day was watched by a few hundred people less than usual, but then there was a 1.5% increase on Friday and the improvement over the weekend was apparent as 12.8% more people came through the gates on Saturday compared to last year, and 4.7% more on Sunday.

“Overall the crowd figures were better and I think that was largely related to the field, people felt it was very good and provided a diversity of golfers,” Roper told The Citizen on Monday.

“What also bodes well for the event as it heads into a new format is that there was even more enthusiasm from the sponsors, with a number of them saying they are going to have to double the size of their facilities for next year.”

The Nedbank Golf Challenge has always been a marker for the beginning of the Christmas holidays and an end-of-year bash for corporate South Africa, but that might change with the tournament starting on November 10.

“It is one of my fears that the crowds might not come, but we will only find out the impact on that once we experience the new date. Universities and schools will also be in the middle of exams. Already the European Tour are talking to the guys in Dubai to maybe have the Tour Championship a bit later, possibly moving into our old spot in the first week of December. There are problems with Thanksgiving, when a lot of Americans in the United Arab Emirates won’t be around to watch golf, and the Abu Dhabi Grand Prix, but the dates will hopefully be massaged a bit,” Roper said.

“A lot of things will have to change because of the impact of having 72 players, there will have to be bigger facilities for them. Even the media centre needs to be looked at because there will be greater demands with it being the penultimate event on the Race to Dubai. I think we may have to use some properties close by for specific facilities like caddies’ accommodation,” Roper said.

 

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