Ken Borland

(from left) Albie Morkel, Ethy Mbhalati and Rowan Richards model the new Titans away kit.

The Unlimited Titans will bolster their reputation as the most innovative cricket franchise in the country in the new season when they become the first team to wear an away kit.

The Titans announced the new concept at SuperSport Park yesterday with the team set to sport an attractive purple and mauve kit in all their away limited-overs games next season. The franchise’s chief sponsors, The Unlimited, are behind the move with the aim being to publicise the Unlimited Child charity, an initiative to provide proper stimulation for the development of the more than six million pre-school children in South Africa.

“When they brought us the idea of building awareness for The Unlimited Child, an early childhood development initiative, we jumped at the opportunity. The away kit confirms that the Titans are not only one of the powerhouses on the South African domestic cricket scene, but one of the trendsetters too,” Titans CEO Jacques Faul said.

Pretoria is known as the Jacaranda City and the purple colour of the new kit will further connect with fans in Tshwane and the wider northern Gauteng region.

While helping the image of the Titans, the new away kit will also hopefully help create awareness around wider socio-economic issues like early childhood development, the CEO of The Unlimited, Steph Bester, said.

“The state of early childhood development in South Africa is shocking as it’s estimated that there are more than six million pre-school children in this country that receive little or no proper stimulation. Unless children between the ages of 0 and 6 years old are exposed to effective stimulation, their potential in life is seriously affected and they are destined to a life of poverty,” Bester said.

The formation of the Unlimited Child initiative has already given rise to more than 500 crèches, 1400 caregivers and over 48 000 children being enrolled in KwaZulu-Natal, the Western Cape and Gauteng. The Unlimited Child aims to replicate the programme in all nine provinces as the impact of this intervention on teaching and learning has proved to be immediate.

“We’re excited that the Titans have embraced the work of The Unlimited Child, and have joined us in driving awareness for the great work being done by the organisation,” said Bester. “This exposure will help us expand our footprint in the rest of the country, helping us realise our aim of getting up to 20 000 crèches nationally by 2020.”