Ken Borland

Cricket South Africa’s announcement on Thursday of a partnership with global events company Roc Nation is indicative of a newly-prioritised effort to restore their relationship with their fans and ensure better engagement and experiences for them, while hopefully attracting new converts to the game.

Given Roc Nation’s understanding of creating great experiences for fans, and their already-in-place connection with South African sports fans (especially the crucial Black market) through their management deals with national captains Temba Bavuma and rugby star Siya Kolisi, they are the ideal consultants for CSA as they not only look to restore their public image but also ensure the game grows in the post-Covid world.

Roc Nation are the entertainment strategists for the NFL in the United States, tasked with enhancing the league’s live experience for fans, including the SuperBowl, which is second only to the Uefa Champions League final as the most-watched annual club sporting event worldwide. Roc Nation are also lead players in augmenting the social justice efforts of the NFL through the Inspire Change initiative, which will come in handy when CSA have to negotiate movements like Black Lives Matter.

CSA’s new management, both in terms of the board and the executive, have been frank about how they need to restore trust after the divisive battles of recent times.

As CEO Pholetsi Moseki said: “One of our big tasks is to rebuild confidence and the faith of the fans. It’s about how we enhance the brand and bridge the divide, the lack of trust, between us and our stakeholders, especially the fans.

“If we’re honest, we were struggling to attract fans back even before Covid. This partnership is about how we re-connect with our fans and get new ones.

“We are the custodians of the game, but we are also in the entertainment business and Roc Nation are the absolute best partner we can have for that. Fan experience is key whatever the sport.“

Given the dreadful mess they inherited, it is likely the new CSA executives will not err in thinking the sport is about them, because that drove the game on to the rockiest of reefs. Roc Nation are ideally placed to help restore the damage.

Call it belief or blind optimism, but Bulls star Cornal Hendricks is so sure that his team will not be culled from the United Rugby Championship in this weekend’s semi-final against Leinster that he packed enough clothes for two weeks on the road.

If the Bulls do manage to upset favourites Leinster in Dublin on Friday night, then they will either travel to Cape Town to take on the Stormers, or make a short hop from Dublin to Belfast to play Ulster, depending on who wins the other semi-final on Saturday.

But the 34-year-old Hendricks is adamant he ain’t going back to Pretoria next week.

“You can’t have that mindset where you are thinking that you’re going to finish second. I even packed two bags for this trip because, whatever happens, I’m not going back home to Pretoria next week,” Hendricks stated.

“Next week we will either be playing in Cape Town or Ulster, or I will stay here. I have packed my extra undies.

“We honestly have the belief that we can be winners. It’s going to be a tight battle and the team that makes the right decisions on the day will end up winning.

“We are only going to get a few chances and we must take them to win. Leinster have a lot of internationals, but our team has grown so much, we are a different team now,” Hendricks said.

Leinster centres Robbie Henshaw and Garry Ringrose are probably the best centre combination in the competition, but Hendricks rates his partner Harold Vorster very highly and it should be an intriguing midfield clash. The Bulls know they need to be slowing down the Leinster tempo to ensure they don’t run amok in midfield.

“Henshaw and Ringrose are quality players and they have certainly earned respect,” Hendricks said. “But we’ve got Harold Vorster, I have a lot of confidence in him and I’m not worried about facing them.

“We’re looking forward to the battle, we are ready, we’ve done our homework. We expect Leinster to run the ball, but they always have a good balance between kicking and running.

“The fact they scored 12 tries against Glasgow Warriors last weekend indicates the need for us to be physical and to slow down the pace of their game.

“Before that, La Rochelle were very physical against Leinster in the Champions Cup final, they slowed the game down and stopped them getting quick ball at the ruck,” Hendricks said.

Batting baron David Miller is looking forward to playing an influential role for the Proteas both on and off the field in their five-match T20 series against India which starts on Thursday, having done the business in spectacular fashion for the champion Gujarat Titans in the Indian Premier League.

The 32-year-old Miller will become the first South African to play 100 T20 Internationals if he plays in all five matches of the series. Given his red-hot form of late – he scored 481 runs at an average of 68.71 and a strike-rate of 142 in the IPL – that would seem sensible.

“Scoring the runs that I did and closing out games for my team was what I was looking forward to doing, so it was nice to tick that box,” Miller said on Tuesday. “My objective is now the same for the Proteas.

“I’ve been around a long time and you develop, grow and mature in your role. I understand my game a lot better now. I still get nervous and the odd negative thought, but experience allows you to deal with that much better.

“So I also want to have that calming effect in the changeroom, clarify with the younger guys what they need to do, build those relationships. I enjoy giving advice and sharing my experience.

“But it’s important to learn from the youngsters too, how they approach the game, their mindsets. It’s a cool responsibility to have and I don’t feel any extra pressure because of it,” Miller said.

While Miller is mindful of the positive energy and good vibes they can engender back home by beating India, he warned that their hosts, despite resting stars like Rohit Sharma, Virat Kohli, Jasprit Bumrah and Mohammed Shami, have experience and matchwinners spread through their squad. And again, the IPL has played a key role in their success, which has seen them win 12 T20 internationals in a row.

“India have a lot of depth because of the IPL, and a lot of experienced players from there who are used to dealing with pressure,” Miller said. “They have serious matchwinners and it’s going to be a challenging series for us.

“We have had no games since the last World Cup but we now understand our roles much better and we just want to get that blueprint back to where we were and iron out a few things leading up to the World Cup,” Miller said.

Leinster have all the hallmarks of a champion team and Bulls captain Marcell Coetzee knows that overcoming them at the RDS Arena on Friday night is going to require the same strength, stamina, skill and commitment it takes to scale the crags of Howth Head in nearby Dublin Bay.

But the Bulls are embracing the challenge of their United Rugby Championship semi-final and the strenuous, sustained effort that will be required to upset the favourites.

“Leinster are a proven championship team, history over the years shows that,” Coetzee said from Dublin on Tuesday. “But we’ve been playing playoff rugby for a while now, we’ve been in that mindset.

“We are really eager, we will embrace the challenge and keep doing what we’ve been doing. From that first game against Leinster, we’ve seen boys become men and we will see how far we have come on Friday.

“Playoffs are 50/50 games and we see it as an opportunity for a place in the final. It will be an interesting test for us. Leinster play at a very high tempo, like an international team.

“So if we don’t sustain our effort, then we’ll start slipping tackles. We can’t allow them to get pace on the ball with playmakers like Jonny Sexton and Garry Ringrose around,” Coetzee said.

The former Ulster star said Leinster have quality all around the park, meaning the Bulls will have to produce their best, most-controlled 80+-minute performance to have a chance.

“Leinster are the sort of side you measure yourself against as a team and as individuals because they have great players all around the park,” Coetzee said.

“They play at incredible tempo and if we let them settle early, play their expansive rugby with guys running on to the ball, then we’ll be under pressure.

“One of the pillars of success in knockout games is your set-piece, it gets you into the right areas and can help you get control of the game. We need to sustain our game-plan when the pressure is on.

“And there can be no soft moments because Leinster will capitalise. We have to cut those out because it puts unnecessary pressure on ourselves. And we can’t give away unnecessary access penalties,” Coetzee said.