Ken Borland

Blistering pace and a keen nose for the tryline meant Bryan Habana was like an arrow zeroing in on its target when it came to try-scoring and the Springbok wing holds the records for the World Cup, Tri-Nations/Rugby Championship, the Springboks and for South Africans in SuperRugby. It is heartening to see the 36-year-old show the same acumen now that he has retired and is in the business world.

A graduate of the Toulouse business school, Habana is now the co-founder of Retroviral, a digital sports marketing agency with a strong emphasis on tech. It’s a career move which probably has its roots back in the early 2000s when he signed up for a BSc IT degree at the then Rand Afrikaans University. But then rugby got in the way.

The Covid-19 pandemic has drastically affected everyone’s lifestyles and is likely to force structural adjustments to the economy of just about everything. Sport has been especially hard hit with the global sports industry now projected to face losses of $62 billion.

The Lockdown has also provided much food for thought for entrepreneurs and, typical of the sharp minds of Habana, Mike Sharman and Ben Karpinski, the founders of Retroviral, they have come up with a great new idea that will assist the wellbeing of sportsmen and women as they look to navigate these tumultuous times.

MatchKit.co is a mobile tech platform that allows athletes to build their own website. And not those starchy looking ones that are never updated, have lots of photos that take forever to load and are low on substance.

Within five minutes, sports stars can build themselves a website that highlights their sponsors, automatically integrates into all the big social media channels and provides detailed stats of their engagements on those platforms, has a plug-and-play, secure e-commerce store that will enable them to sell anything from branded merchandise to video or audio shoutouts, and a portal that will enable people to donate to their foundation or favourite charity.

It has often proven a stiff task for sportspeople to promote themselves better, they tend to forget certain sponsors or, in many cases, not even have an Online presence. MatchKit.co certainly appears to be able to overcome these problems.

“I’m extremely excited, MatchKit will add tangible value to athletes and allow them to easily commercialise their brands around the world. I know I was all over the place after our 2007 World Cup win, but MatchKit now allows the athlete to control their commercial rights, it empowers them, while showcasing their sponsors.

“It came about after bouncing ideas off a South African venture capitalist who’s now in the United States and it has a simple set-up. You look at sportspeople Online and not even 10-15% will have their agent’s details there. What if corporates want to engage with them? What happens if they change their agent?” Habana said at the launch this week.

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The great news to come out of the cricketing world in the last week is that the West Indies tour of England looks set to go ahead with the Caribbean squad arriving on Tuesday to quarantine ahead of a three-Test series that will start on July 8. The matches will be played behind closed doors in a bio-secure environment, with the first Test being held in Southampton, followed by two matches at Old Trafford, starting on July 16 and July 24 respectively.

That means the series will end on July 28. South Africa were scheduled to have played their first Test in the West Indies from July 23-27, with the second meant to start on July 31. With a lucrative T20 series against India lined up for the end of August, it now seems likely the Proteas will only meet the West Indians in September and there is still no clarity on whether that series will take place in the Caribbean or in South Africa, or even be moved to a neutral venue like England. The tour of the West Indies was originally meant to be of just over a month’s duration, so it doesn’t look possible to cram in the two Tests and five T20s that were meant to be played even if the Men in Maroon plant themselves in the UK and the Proteas fly over there and quarantine in the second half of July.

Springbok great Bryan Habana spent enough time playing in Europe to know exactly what it would entail for South African rugby to ditch Sanzaar and move into Northern Hemisphere competitions, and the 2007 World Cup winner is not totally sold on the idea, he said on Wednesday.

There has been global speculation that the world champions will leave Sanzaar after the 2023 World Cup to play in an expanded Six Nations tournament as well as their SuperRugby franchises joining European competitions like the Pro14 and Champions Cup. There has also been talk emanating from Australia of Sanzaar excluding teams from both South Africa and Argentina and focusing on just a trans-Tasman competition with New Zealand.

Habana, who scored a South African record 56 SuperRugby tries for the Bulls and Stormers, finished his career spending five years playing for Toulon so he has intimate knowledge of European competition.

“There’s been a lot of debate about South Africa joining the Northern Hemisphere but right now nobody even knows when rugby will be back in South Africa. Probably the one thing most needed by rugby is a global season. But I suppose the one question is whether Sanzaar need SA Rugby, they have been an important part of Sanzaar for the last 25 years.

“For those in the UK and Europe it’s much easier to watch games in South Africa than those in New Zealand or Australia. But it’s important to see where the Springboks and SuperRugby teams could fit in and they would have to fit in with the Northern Hemisphere schedule. I don’t see our guys enjoying playing in 5⁰ in December/January and how are our rugby fans going to enjoy watching rugby over Christmas when they’re on holiday?” Habana said on Wednesday in a virtual press conference to announce the launch of MatchKit.co, a mobile tech platform intended to help athletes grow their commercial brands, set up by the Retroactive agency of which he is a partner.

There have also been suggestions South African teams could play in both Sanzaar and the Northern Hemisphere, expanding the current involvement of the Free State Cheetahs and the Southern Kings in the Pro14, but Habana said the workload on the players even if they were just involved in Europe would be immense.

“When Toulon won the double in 2014/15 they played more than 40 games and player welfare is important. If we’re going to add four more teams and include the Springboks in the Six Nations then that would mean even more matches. There are advantages to both hemispheres, the players would learn more about foreign conditions and that allows you to develop more as a rugby player and as a person.

“To say who has the better standard of play though is very subjective because what determines a good standard? The Northern Hemisphere has come strongly to the fore in the last few years: In the 2015 World Cup the top four sides were all from the Southern Hemisphere, but in 2019 it was very different [England, New Zealand, Wales, South Africa]. Hopefully our decision-makers will choose what is best for the game as a whole,” Habana said.

Bryan, back in South Africa and giving back to the Nyanga community for Mandela Day, have you had time to reflect on the successes of the last few months?

It’s not ideal being outside of South Africa and I’m unbelievably proud to call myself South African. Until you leave these shores, you never know what you’re missing, but I’m very happy where I am in France. The language is tough and sometimes if they talk too fast then you lose it, but luckily there are a lot of internationals at Toulon. It’s taught me to become a lot more independent. Driving on the right-hand side of the road takes some getting used to and I’ve stalled a couple of times! But staying on the French Riviera is pretty positive and a happy player is an in-form player.

It was a pretty special end to the season in France after I was a bit frustrated at the beginning. I was injured after the Rugby Championship, four months out, and then I was injured again on the end-of-year tour for another two weeks. So to come back and play a part in the finals was very special.

It was fantastic playing alongside Jonny Wilkinson and seeing the way he bowed out, there was no better way to end his career.

Those successes must fill you with a lot of confidence for the season ahead?

We have a lot to build on but there’s been a change in format in the Heineken Cup plus the Top 14 is 28 games against tough opposition every week. I went over to France to win trophies and I didn’t think it would happen as quickly as it did. So the foundation has been laid, I have a couple of years left with Toulon and I hope to contribute to even more trophies.

Was it a tough challenge coming to France and playing in those finals in your first season over there?

Experience plays a big part. I’ve played 90-odd Tests, so you learn how to bring something else out on the big occasions. Plus I had 11 amazing seasons in South Africa, good and bad times, and winning trophies from the Vodacom Cup to Currie Cup, SuperRugby and the Tri-Nations.

So I was happy to experience something different in France, I didn’t want to get stuck in a rut, you want to learn how to deal with new environments and challenges.

What are your future ambitions in terms of South Africa?

I hope to play more than a hundred Tests for the Springboks, play international rugby for another year or two. There are those elusive couple of tries for the world record and I’d love to achieve 100 caps. To be part of the 2015 World Cup is the short-term goal. It has without a doubt been the proudest moments of my career to pull that jersey over my head, but a lot still has to happen for me to reach those landmarks. But I’m going to push myself harder and further.

What’s the mood like in the Springbok camp at the moment?

Heyneke Meyer and his team are working towards something special. There are very exciting youngsters in the team and old heads who know the ropes. I hope to contribute to that journey, there were those two losses to New Zealand last year and we hope to rectify that in the Rugby Championship.

This Springbok side is heading towards one of the best I’ve been involved with, the foundation has been laid and a great atmosphere has been created. This is one of the happiest teams I’ve been involved with, thanks to Heyneke Meyer, who has put the onus on the individual.

2009 was a phenomenal year and we’re growing ever closer to that with a mix of the older guys and the newer combinations. We’re definitely heading the right way, we can only get better because the competition for places is high. You’re not sure of getting your place back these days if you sit out.

Willie le Roux was sensational in the June Tests, what’s it like playing next to him?

Willie is very exciting. Three years ago we played against him at Western Province when he was playing for Boland and it’s fantastic how he has embraced his opportunity with the Cheetahs. Cornal Hendricks too, came from Sevens and has had a huge impact with the Cheetahs.

Willie is a fantastic playmaker, probably up there with the best one or two fullbacks in the world. Hopefully I can be at the end of a few more of his final passes!

What are your future goals with Toulon?

After 11 seasons in South Africa which were the best times of my life, I want to leave the Toulon jersey in a better shape than I found it. I want to give my most for Toulon and South Africa.

How is your relationship with Mourad Boudjellal?

Mourad must take a lot of the credit for our success. He has put a lot of money into Toulon, he’s a staunch Toulon rugby man and he backed players even though people thought they were at the end of their careers. He took Toulon up from the second division with players like Tana Umaga, Victor Matfield, George Gregan and Andrew Mehrtens and now he’s developed a side of world-beaters.

To be double champions is pretty special and he must take credit for that, without him it would not have happened.

Mourad does not speak that much English so we haven’t had many conversations, but he’s as passionate as you can get about rugby. He does the Pilou Pilou for us when things go well.

There was talk about you representing South Africa at the Commonwealth Games Sevens, what happened there?

I’m very disappointed I won’t be going to the Commonwealth Games, but I understand that I am contracted to Toulon and the Commonwealth Games are not in the Test window. But it would have been fantastic to be part of that.

I went to a couple of training sessions with the Springbok Sevens and I could see their passion and enthusiasm. I’m firmly behind them and they have more than enough talent to do very well.