Ken Borland

Eight months ago, Clive Eksteen was ‘just’ a former Test cricketer whose passion for the sport remained. But now he has to apply the same cunning he showed as a spin bowler to Cricket South Africa’s commercial operations and this week he was dishing out praise to the KFC Mini-Cricket programme where it all begins in terms of the game in this country.

“This is where it all starts, it would be so much harder for us to implement our plans without a program like this,” Eksteen told the KFC Mini-Cricket National Seminar at Kruger Park. “This is not only about the pipeline, it goes way beyond that. We want to get cricket to all 55 million people in this country, to create a love for the game. Cricket has got to make a difference in this country, it has to play a crucial role, and it starts with the little kids. There are more than 100 000 involved in the programme, thanks to the more than 8000 coaches, which is enough to fill all six of our international stadia.”

“When Temba Bavuma played that awesome knock at Newlands, the TV ratings went through the roof and from that we can see how big this game can become in South Africa. We had 14 million unique viewers watching cricket last season and there were 500 000 tickets sold for people to go watch the cricket at the ground, which is 68% more than the previous year,” Eksteen said as he applied factual numbers rather than spin to his mode of attack.

For CSA, it is just as important to cultivate customers for their product: to have cricket fans going to the matches or watching on TV.

“We have the most diverse following of any sport in South Africa but we’re not finished yet, cricket must get to every part of the country, we want to create a passion for the game. It’s a hard sport, but it teaches you a lot and you make friends for life.

“There’s no doubt we have fantastic talent second to none, but not all the kids will become reasonable cricketers let alone internationals. But they can become passionate followers and that’s a win for us from a commercial point of view. Full stadia, people watching the game, that’s what drives the sport. For sponsors, it ultimately comes down to numbers and when your first program starts with over 100 000 kids, from very diverse backgrounds, then that’s a massive plus.

“Coaches make the biggest impact on kids and KFC Mini-Cricket creates that passion and love for the game, it’s our flagship program and the beginning of how we sustain the game,” Eksteen said.

To make a star one needs enough heat and pressure to start nuclear fusion in a cloud of gas, but in a cricketing sense it’s all about CSA’s pipeline and KFC Mini-Cricket provides the masses of raw material that are necessary to find the ones that will glow brightly on fields around the country in the future.

KFC Marketing Director Thabisa Mkhwanazi says it is the biggest grassroots development program in the country, which is a big call, but the numbers back her up. More than 114 000 kids from 5584 schools were involved in the program last season, thanks to the dedication of nearly 9000 volunteer coaches and the excellent custodianship of CSA’s mass-participation manager, David Mokopanele.

Corrie van Zyl, CSA’s general manager of cricket, makes an even bigger call and says it is the best development program in the world. The fact that countries like Australia, India and England have been in contact wanting to know more about KFC Mini-Cricket, especially their marvellous Kids v Proteas Tour, suggests he may be correct.

I was privileged to attend the KFC Mini-Cricket National Seminar held in Kruger Park this week, which is an incentive for the top coaches of the previous season, a celebration of what has been achieved and a focused look at their future targets.

It may surprise some to know that I don’t recall hearing the word “transformation” once over the two days and that’s simply because, at that level, both coaches and players are already predominantly Black. Colour is one thing, but fixing the socio-economic conditions that make it so hard for any talented boy or girl to make it from the vast rural areas of our country is another matter altogether and KFC Mini-Cricket is probably the best weapon we have when it comes to taking the game to greater portions of our population.

Van Zyl was one of the speakers who addressed the delegates drawn from all 16 affiliates of Cricket South Africa and he pointed out in no uncertain terms that excellence at the highest level was non-negotiable, but that it was also dependent on grassroots development and vice-versa.

The former international fast bowler and national coach used the example of The Oaks Cricket Club from a small village near Hoedspruit where Cavaan Moyakamela, a coach with an extraordinary love for the game, mentors 70 children on a concrete slab.

“Imagine if a guy from The Oaks is chosen for the Limpopo U13 side, he will bring great passion and we can use and enhance that. Our dream is that a kid from that area can become a Protea, but there will be performance gaps – socio-economic factors that affect his health, physical and psychological development and his lifestyle – that we need to close for him.

“We cannot change the benchmark of international cricket, we have to take the players to that standard, and the responsibility of our coaches is to get the player there. If we don’t maintain excellence at international level then the grassroots suffers because we need money to develop that. They both depend on each other because the grassroots is the base of our game.

“KFC Mini-Cricket is the biggest part of that base, it is strong and built on the passion and dedication of the coaches. If we are to maintain excellence then we need quality coaching, so we need to grow coaches so the kids can grow under them. The growth of the program has been so good that with that base, the cream will rise to the top,” Van Zyl said.

Temba Bavuma spoke movingly about how he was first introduced to cricket via the program, getting to run around on the same Newlands ground where he scored his historic maiden Test century last summer; AB de Villiers is also a product, while the program is going strong in the remote regions of the former Transkei and Limpopo. It’s reach will only increase thanks to the wonderful news that KFC have extended their sponsorship of the program for another 10 years.

When the Kids v Proteas Tour came to Umtata, it was like the world’s greatest bazaar had hit town, such was the reaction.

“It brought Umtata to a standstill! Their little school was playing against the Proteas and it was magical. Many of the communities we have stores in hunger for this sort of development and our dream is for young people to look back and remember ‘the day KFC came to my small town with cricket’,” Mkhwanazi says.

The announcement of South Africa’s team for the golf component of the Olympic Games in Rio de Janeiro is now a month away and the lack of major interest is palpable for a sport that should give the country a chance of a precious medal.

The legendary Gary Player is the captain of South Africa’s team but the two-man outfit will be chosen purely on the basis of the world rankings on July 11. Because Branden Grace is the only available South African in the top-15, we will only be able to send two players.

The great pity is that Louis Oosthuizen, currently 14^th, has withdrawn from Olympic contention, so the prospect of sending a third player in Charl Schwartzel and maybe even a fourth in Jaco van Zyl, falls away. Only countries with more than two players in the top-15 are allowed to send bigger teams.

Schwartzel has also made himself unavailable, joining the Australian Adam Scott in snubbing the Olympics.

Golf was always going to be a tough fit for an event based on such classical ideals as amateurism. Today’s top golfers care mostly about the paycheque and winning Majors, that’s what really counts for them.

But instead of harping on about why the sport shouldn’t be at the Olympic Games, here are a couple of suggestions that could make a gold medal more attractive to golfers.

Firstly, it’s going to take time.

Tennis only returned to the Olympics in 1988 and initially there seemed to be similar problems to what golf is experiencing. But now Novak Djokovic is going all out to win that gold medal and a small thing like the Zika Virus is not going to keep him away.

Roger Federer is going to play singles, doubles and mixed doubles for Switzerland, while Rafael Nadal has been given the honour of carrying Spain’s flag into the Maracana Stadium.

Secondly, to make it more enticing for golfers, why not make it into a team competition, rather than an individual strokeplay? We’ve seen what the Ryder Cup does to them, it’s one of the highlights of any European or American golfer’s career.

How about bringing an amateur component into the competition, teaming a country’s top two amateurs with their top two pros?

Or what about making the golf a mixed team competition?

One gets the feeling that the Olympic Games might be struggling to remain as one of the most important sporting events, hence their decision to extend invitations to global sports like golf and rugby, but they have to get the format right if these events are going to add to the spectacle and not detract from it.

We are constantly being told that hockey is a dying game in South Africa, unloved by the politicians that run sport in this country and struggling to stay afloat as an amateur pursuit in this professional day and age.

But when I spent last week at the Senior Interprovincial Nationals – the most prestigious interprovincial tournament – in Randburg, I was delighted to be reacquainted with a vibrant sport that has passionate followers and a festive culture of its own.

At the top level, where our best hockey players continue to be denied opportunities to play on the biggest stages like the Olympics, there are obvious frustrations, but hockey is the epitome of a mass-participation sport at school, university and club level.

I was told stories of how traditional rugby schools are now finding greater numbers of children wanting to play hockey rather than the oval-ball game.

And in terms of transformation, the South African Hockey Association (Saha) have a good story to tell with numerous players of colour involved at IPT, including several Black coaches. The SA U21 team that made the men’s final included eight players of colour, including six Black Africans.

Saha’s wise policy of humouring and engaging with Sascoc and the minister of sport has paid off with Fikile Mbalula announcing a R10 million injection into hockey’s coffers two weeks ago.

Hockey has been operating on shoestring budgets ever since I began reporting on it back in the early 1990s, so any financial input is most welcome. It’s a well-known fact that our top players have been paying their own way to compete and represent South Africa, something Tubby Reddy and Gideon Sam of Sascoc should choke on the next time they sit down for their sumptuous dinner on their next first-class flight to their next jaunt.

Due to these financial constraints, hockey, at top level, has been forced to become a sport for the young. Once the stars leave their places of tertiary education, the demands of work make it just about impossible for them to dedicate the time they need to remaining in peak shape for the game. It was noticeable how young most of the teams at IPT looked, to such an extent that it reminded me of an U21 interprovincial.

A handful of internationals have been able to become professional players in Europe.

Like cricket, it’s probably fair to say that hockey had its stronghold in English-speaking areas like Natal, Cape Town and Johannesburg, but this has changed dramatically. Northerns, with many Tuks students in their ranks, won the women’s IPT and Afrikaans schools have taken to the game with gusto, as they have to cricket. There is already an explosion of interest amongst the Coloured and Black communities.

In terms of marketing, hockey has much going for it. It has a strong youth flavour (which is always attractive) but it is a sport entire families can participate in, with leagues running from the youngsters through to the Masters, from highly-competitive to social. It is also a game that is evolving into a high-speed, highly entertaining spectacle thanks to the work of the FIH, the international body, in tinkering with the rules.

Saha president Mike du Plessis was telling me about the exciting plans they have for festivals of five-a-side hockey in which the whole family can be involved at the same venue.

Hockey should not be embarrassed that it needs money, sometimes the local game suffers under the impression that they are the ugly step-child of South African sport.

I say they should be bold about their needs, because they have much to offer and there are certainly exciting plans in the pipeline.