Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

Proteas skipper Temba Bavuma described it as one of the toughest days he has had as a captain as the mental preparation of his team for the crucial T20 World Cup match against the West Indies in Dubai was rocked by the CSA Board’s directive that all players must take the knee in support of BLM and the subsequent withdrawal from the side of key batsman Quinton de Kock because he chose not to do so.

It took South Africa a good 10 overs to get their mental focus back on track, in which time Evin Lewis had given the West Indies a blazing start, but the Proteas deserve enormous credit for the clinical display they produced thereafter in winning by eight wickets with 10 balls to spare.

“It was one of the toughest days I’ve had as the captain, but I’m just ecstatic that we were able to get into the right frame of mind and play the way we did against a powerhouse West Indies team,” Bavuma said after the impressive victory.

“We should not take this win lightly and I’m just very glad that we’ve now got our campaign started. We knew our batting in particular needed to improve and the way we were so clinical with the bat was a big step in the right direction.

“The bowlers have been fantastic the last while and they again showed their skill and class, it was a good day in the field in the end. What happened with the directive and Quinny pulling out was not ideal, but they were the cards we were dealt as a team and it was good that the guys were able to represent the country as well as they did today,” Bavuma said.

While losing De Kock is a major blow – and it could well be for the rest of the tournament – Bavuma expressed the hope that the team, brought closer together by hardship, will grow more and more as a unit in their remaining group matches against Sri Lanka, Bangladesh and England.

“It’s going to be a tough couple of days for the group as we try and find out a bit better about the decisions that have been made, but we have to respect those whether we agree or not.

“Unfortunately the team still has to get the job done and it’s important to find a way to get into the right mental space. And the tournament is obviously only going to get tougher.

“So it’s important that we stay even more together as a team. Hopefully we can now create some momentum. But we need to focus on matters on the field.

“We will only lose energy as a team if we focus on things on the outside, and I would hope we are judged by how well we hit or bowl the ball and not by what causes we support or how we do it.

“We need to have our eyes on the ball,” Bavuma said.

The life of a professional cricketer on tour seems rather nice – practise for two or three hours, go for a massage, and then you have the rest of the day off apart from maybe an evening meeting. But in these days of Covid bubbles, the monotony of that treadmill and the lack of meaningful human contact can lead to boredom, frustration and bad mental spaces.

Proteas all-rounder Dwaine Pretorius is a husband and father of a little boy and he spoke on Sunday of some of the difficulties of being in quarantine in Sri Lanka ahead of their limited-overs series which starts next week.

“We have to train in smaller groups because of Covid quarantine, so you lose a bit of that connection. And we also have separate eating areas so you miss that team environment. But we are strong enough to get past that, it will only be for three or four more sessions. I think it’s actually more challenging for the coaches because instead of only being out there for two or three hours, it has now become five or six hours.

“The most challenging and disappointing part of it is not being able to see the country. I’ve always wanted to see Sri Lanka, which I’ve heard is a beautiful country, so that’s the toughest part. You sit in your room a lot trying to figure out how to stay busy, but also to relax because you can’t stay switched on all the time.

“You spend so much time alone that you have to make sure you’re not just thinking about cricket because you want to be mentally fresh. And it’s even more difficult not having our families with us. Luckily I have a wonderful wife and my boytjie is a legend. I chat to him on Google Duo that has effects like spaceships and funny faces.

“We keep each other busy, although he misses me too much to actually see me so I chat to him through a little rhino he was given at the World Cup by the hotel we stayed in. He puts it in my bag and I chat to him through that rhino called ‘Westin’, and he has also put a soft toy in my bag that I will be chatting through with him,” Pretorius said.

In terms of the actual cricket, Pretorius says the pitches at the Premadasa Stadium in Colombo, where all three ODIs and three T20s will be played, will be lowish scoring and the outfields are not particularly quick either.

“The pitches will be slow and it looks like the outfields will be too. I think spin and changes of pace will play a massive role and there won’t be much swing. In terms of batting, it’s about playing good cricket shots, hitting hard and hitting the spaces,” Pretorius said.

They say a week is a long time in rugby but the Sharks proved – at least in the first half – that a couple of days can also bring a massive change in fortunes as they matched the British and Irish Lions blow-for-blow until the red card to scrumhalf Jaden Hendrikse knocked the stuffing out of them.

Having been hammered 54-7 by the touring Lions at Ellis Park in midweek, the Sharks fielded a new-look team for their hastily-arranged rematch at Loftus Versfeld on Saturday and produced a tremendous first-half display as they held the Lions to 26-26 at the break. The physicality and intensity of the Sharks was at a whole new level, and they managed to create the first cracks we have seen in the touring team, who conceded four tries under the pressure.

And then Hendrikse was red-carded five minutes into the second half for elbowing an opponent in the head, and the wheels fell off as the Sharks succumbed to a 71-31 thrashing.

“In terms of intensity, we were matching the Lions but then the red card obviously didn’t help. We knew we had to come out firing in the second half as well, we had to keep that intensity after the break. For our young team, with lots of 21-year-olds, to put them under pressure was fantastic. The loose trio, especially, they all played for the U21s last year and they certainly matched the Lions’ physicality.

“In the first half we managed the game well and the defence was outstanding, we certainly put pressure on them. That’s a really important aspect because it complements your attack and you can use that turnover possession. I think the Springboks would have seen that with a good kicking game and strong defence, there will definitely be opportunities to force the Lions into mistakes,” Sharks coach Sean Everitt said.

Everitt added that he had sympathy for Hendrikse, a 21-year-old who had a moment of stupidity broadcast around the world.

“Jaden is not a malicious player but there was a bit of niggle in the game and it was a tough contest. He’s a youngster who did something stupid and he’ll get to know where to draw the line, he will learn from it. We have to respect the opposition and we will have a chat.

“Off the field Jaden is totally the opposite, he’s actually very quiet. I feel for the guy, he’s very remorseful and I’m sure it won’t happen again,” Everitt said.