Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

Proteas captain Dean Elgar did not throw his toys out of the pram but he left no doubt as to his displeasure at continually being asked questions about head coach Mark Boucher’s disciplinary hearing during his press conference on Wednesday a few hours before the team’s departure to New Zealand to take on the world Test champions.

Cricket South Africa confirmed on Tuesday night that Boucher’s disciplinary hearing to answer charges of racism has been postponed to May 16-20. This is because the national coach wants players to testify on his behalf and he does not want this to be a disruption between the New Zealand tour, the hosting of Bangladesh in March and the IPL beginning on March 27.

Elgar said on Wednesday that he did not know anything more than what was stated in CSA’s media release.

“I know this is all extremely relevant, but we’ve achieved so much as a team that just gets squashed by the headlines in the media,” Elgar complained. “I don’t mind speak about these external things, but 60% of the questions today have not been about New Zealand.

“It takes away from everything we have achieved as a group. I don’t think we have much control over the process as players, and obviously you have to undertake whatever you need to do to clear your name.

“I always thought that it might come to players testifying, so be it, it’s a natural process. I’m sure our players’ representative body [SACA] will come into play and will guide us.

“We still support our head coach, we know how much value he adds to us and he is a massive part of the group,” Elgar said.

But the left-handed opener was more concerned with how little leeway the Proteas have when they arrive in New Zealand for what is a two-Test shootout.

“It will all be extremely unfamiliar in Christchurch, it’s pretty new for me,” Elgar, who has toured New Zealand just once, said. “We’ve had great wins over the West Indies and India, but we know this series will be tough.

“It’s just a two-Test series so we have got to start well, which is what we’ve struggled with in the past. And their record is pretty good in Christchurch, their seamers have really cashed in.

“We know we’re going to have to be at our best when we get there. We have to start with a clean slate. The series wins over India were brilliant, but we need to press the reset button.

“We need to hit the ground running against a seriously good, proper side. They’re up there with the best, which is why they won the World Test Championship. And it’s in their backyard, where they are extremely street-smart,” Elgar added.

The captain expressed his disappointment that Keegan Petersen, the man of the series in the remarkable win over India, will not be able to build on those performances because he has tested positive for Covid.

“It’s another curve ball for us to deal with, which we’ve become pretty good at as a team,” Elgar said. “He’s very unfortunate to miss out and I would have loved to have seen him build on the India series.”

It was never going to be a dolly of a catch that Social Justice and Nation-Building ombudsman Advocate Dumisa Ntsebeza found himself under, but given the evidence provided during the last week of hearings, his job over the next month in compiling his final report should be like taking a firmly-struck drive straight to you in the covers.

Given the legal pedigree of Ntsebeza, I would be surprised if he fumbled. Even though the way assistant Sandile July seems to have already made up his mind about who the villains of this piece are is a bit like your team-mate distracting you under a high catch by also trying to get under it.

As Ntsebeza has often reminded, his brief is to find whether there has been racial and gender discrimination in South African cricket.

For those of us who have been involved in the game since unity, the evidence has clearly backed up what we knew all along. There was most certainly racial discrimination and lingering Apartheid attitudes that caused some fine cricketers and people to be dreadfully treated.

But since around 2010, the issue becomes cloudier. The national team became more representative and more aware of diversity and cultural differences. Cricket South Africa’s Board became majority Black.

The last week has seen Ntsebeza admit that the evidence provided by those found guilty of attempting to corrupt the game – Alviro Petersen, Lonwabo Tsotsobe, Ethy Mbhalati and Thami Tsolekile – that they had been discriminated against on the basis of their colour, was “a red herring”.

Ntsebeza expressed his regret that so much time had been spent on the issue, likening it to “a runaway horse” that was eventually corralled by the testimony of those who led the matchfixing investigation in 2015/16.

So their evidence – save for some of the harrowing tales from Tsolekile’s youth – should be discounted. Along with that of former CSA independent director Eugenia Kula-Ameyaw, who ironically came up with the SJN idea.

That she actually has very little clue on the game in this country was borne out by much of her evidence being picked apart by the compelling testimony of SACA chief executive Andrew Breetzke, CSA’s acting head of pathways Eddie Khoza and acting CEO Pholetsi Moseki.

High-profile lawyer David Becker, along with Moseki, also cleared up many of the untruths about how Graeme Smith came to be in CSA’s service as director of cricket.

It is a pity that none of Smith, Mark Boucher or AB de Villiers have given public testimony, but hopefully there is enough in their affidavits for Ntsebeza to have a clear picture of their side of the story.

It is to be hoped that Ntsebeza, who seemed to grow increasingly frustrated towards the end of the hearings but managed to remain in control and exude a definite air of fairness, is able to produce a final report that CSA can call into service to ensure they continue the progress in transformation that they have made.

The importance of the SJN is to guide CSA into the future and not to settle the scores of those who are bitter, especially those who are chiefly responsible for their own demise.

Selection and quotas will always be a contentious issue. And even though Khaya Zondo was clearly unfairly treated in 2015, it is difficult to say it was on the basis of his colour given the fact that Black people, and not just De Villiers, were involved in that controversy.

Speaking of being unfair, July himself admitted that targets were discriminatory but were designed to undo previous wrongs. It is an argument with huge merit, but the other side of the coin is that innocent people are being punished for the sins of their fathers.

I always think the opinions of West Indian great Michael Holding should guide one’s view in most cricketing discussions. But even he appeared a bit stumped by the whole quotas issue when he addressed the SJN hearings at their closure.

Calling them “an unnecessary burden” for players of colour, allowing the churlish to say they are only in the team because of regulations, he added that he understood the reason for them because people wanted to see a team that is fully representative and that the fear is, without quotas, this will not happen quickly enough.

Holding said he hoped they would eventually no longer be necessary.

My hope is that the SJN leads to exactly that, where all cricketers in this country have an equal opportunity to play for the Proteas.

Keeping an expanded squad keen with regular game-time and still ensuring success on the field is a balancing act Sean Everitt has mostly succeeded with during his tenure as Sharks coach and on Thursday he named another eight changes to his squad for Saturday’s United Rugby Championship match against the Cardiff Blues at the Arms Park.

It is the last fixture in what has been a long and daunting first foray into Europe, with injuries to wings Yaw Penxe and Thaakir Abrahams, and the return home of scrumhalf Sanele Nohamba due to a family bereavement, complicating matters. But a strong starting line-up has still been named, and the likes of prop Wiehahn Herbst, lock Reniel Hugo and scrumhalf Tian Meyer will get some opportunity off the bench.

“On a four-week tour it’s important to give as many guys as possible an opportunity,” Everitt said on Thursday. “We’ve used 33 out of the 34 players with us here without weakening the team. But it’s important to get the balance right.

“You need to be strategic in mixing it up, for example when Boeta Chamberlain started at flyhalf we paired him with Ruan Pienaar, so he had experience around him.

“It has certainly kept the players motivated and I am quite comfortable that they can all cope at this level. So there are a couple of rotational changes this week with captain Phepsi Buthelezi having rested lasted week.

“There are also a couple of injuries and unfortunately Thaakir has a significant injury. He has gone to have scans at home and will have to see a surgeon,” Everitt said.

Centre Rynhardt Jonker is the unfortunate lone player who has not seen any action on tour, but at 21-years-old, just travelling and training with the team would have been a great experience and his time will come.

Having secured the morale-boosting win last weekend over the Ospreys, Everitt is confident that there will be no sliding of standards in their last game in the United Kingdom before flying home.

“The win definitely did us good from a psychological point of view and the guys are in a really good space and excited for the Cardiff game.

“The win has certainly lifted morale and the team is really motivated to win two out of four games, although it has been a long tour. We never set a goal for the tour, but the coaches spoke about getting 8-12 points.

“If we can get two wins then that would be a good tour. That was normally the benchmark on Super Rugby tours that were four weeks long. The third week on tour was always challenging, but we got the win last weekend,” Everitt said.

Sharks team – Curwin Bosch, Marnus Potgieter, Jeremy Ward, Murray Koster, Anthony Volmink, Boeta Chamberlain, Ruan Pienaar, Phepsi Buthelezi (Capt), Henco Venter, Dylan Richardson, Hyron Andrews, Ruben van Heerden, Thomas du Toit (v/c), Kerron van Vuuren, Ntuthuko Mchunu. Bench: Dan Jooste, Khwezi Mona, Wiehahn Herbst, Reniel Hugo, Gerbrandt Grobler, James Venter, Tian Meyer, Werner Kok.