Ken Borland

So the mighty Indian team will indeed be gracing our fields for five weeks of what should not only be intense cricket for the Proteas but a timely financial boost that will help the constrained Cricket South Africa administrators keep the candle wicks burning.

While one hopes the Proteas are able to make it a hotly contested series, there is no doubt that in terms of global boardroom politics, CSA are in a much weaker position than the Board of Control for Cricket in India.

Of course South African cricket are eternally grateful for India agreeing to honour their commitment to tour when it looked likely that the Omicron variant of Covid would snuff out the tour.

But hopefully that gratitude does not express itself in timidity which allows the BCCI to bully or ride roughshod over South African cricket.

India have been calling the tune in world cricket for a while now, deservedly so when one considers they bring the most money into the game, but there will come a time when CSA have to stand up for their rights.

India are so used to everyone just kowtowing to them that there are occasions when they take a chance and push the boundaries of fair play.

One such occasion occurred this week in Bloemfontein, where their A team, to whom we are also extremely grateful for completing their series against SA A, displayed some incredibly frustrating time-wasting techniques and skullduggery.

As soon as the SA A team, trailing by just eight runs on first innings, made a solid start to their second innings, reaching 89/1 at tea on the third day, India began to ensure much time was taken out of the game.

In the two-and-a-half hour session after tea, they bowled just 26 overs as their bowlers crawled through their deliveries. Field settings were regularly tampered with and then returned to what they were, and every couple of overs, one of the Indian players would go to ground roaring and writhing in agony. The physiotherapist spent so much time on the field he should have been in the starting line-up.

The responsibility in those circumstances lies with the umpires and match referee to ensure the game is played in the right spirit, and there are laws, penalty runs and fines at their disposal to help them do it.

But this is India, who are doing South African cricket a massive favour remember, so there was a decided reluctance to ruffle any feathers.

The Test series against India is likely to have South African umpires due to the problems of travelling in these times of Covid, and one hopes the International Cricket Council devolve enough power to those officials so that they are seen to be representing the ICC and not CSA.

Otherwise they may not feel empowered enough to make tough calls against India should the need arise.

Hopefully we will be spared any controversy though, and will just be able to enjoy the fine cricket we know both teams are capable of producing. Given the aggressive fast bowlers South Africa have at their disposal, and India’s ability to fight fire with fire, there will certainly be some feisty action.

Which is fine, as long as that mysterious, difficult to quantify, line between competitiveness and unsporting behaviour is not crossed.

But anyone who watches this intriguing series will also be expecting two very passionate teams to sometimes get very close to that line.

I say bring it on!

Controversial Cricket South Africa independent director Dr Eugenia Kula-Ameyaw’s tweet which appeared to threaten sponsors Momentum has landed her in hot water with the sports federation apologising to the financial services provider, distancing themselves from her statement and reporting her to their Social and Ethics Committee.

Momentum announced on Tuesday that they will not renew their sponsorship of men’s one-day cricket with CSA next April, but will honour their contract as title sponsors of the national women’s side through to April 2023. Kula-Ameyaw then sent out a tweet on Tuesday night saying: “Momentum forgets that we invest hundreds millions in Momentum in our SOE investments and pension funds. I remember asking for the BBBEE certificate in my other board. Just check before you make any irrational decision.”

Kula-Ameyaw erred in casting aspersions about Momentum’s transformation credentials because they have had Level I B-BBEE status for the last two years. And her antagonistic approach to sponsors could be seriously damaging to CSA as they desperately try and find new backers during these tough economic times. Given the Board’s existing lack of credibility and now this social media blunder by someone who is tipped to become the Lead Independent Director, even though she was only appointed to the Board on an interim basis in May, more current and prospective sponsors are likely to say getting involved in cricket is not their cup of tea.

“CSA sincerely apologises to Momentum for the unfortunate and unwarranted tweets made by one of our Board members, in her personal capacity. CSA wishes to reiterate that Dr Eugenia Kula-Ameyaw did not act in her professional position as a non-executive board member of CSA. While we respect the personal views of all South Africans, CSA wishes to distance itself from the articulations made by Dr Kula-Ameyaw on Twitter.

“We further wish to reiterate that CSA does not ascribe to the views expressed regarding Momentum and we sincerely value the benefits Momentum and all our sponsors bring in making cricket accessible and inclusive for all South Africans. We thank Momentum for the substantial contributions they have made towards cricket upliftment and the milestones we achieved through their sponsorship,” acting CSA president Beresford Williams said in a statement released on Wednesday.

The CSA Members Council, which has been flexing its muscles against the Board of late, has also reported Kula-Ameyaw’s behaviour to the Social and Ethics Committee.

“CSA is taking this matter very seriously and in light of the reputational damage potentially caused, CSA’s Members’ Council has referred the matter to the Social and Ethics Committee and once all internal processes have been completed, the necessary corrective action will be taken,” the statement said.

Momentum were also baffled by Kula-Ameyaw’s jibe at their transformation efforts.

“We’re not exactly sure what Dr Kula-Ameyaw meant by the comment, since we have been working really hard to transform as a company. We achieved Level 1 Broad-Based Black Economic Empowerment status two years ago, and have retained this status. Our B-BBEE certificate is available on our website.

“In spite of the comment, we are not reconsidering our relationship with CSA. We look forward to continuing our support of the Momentum Proteas national women’s team on their journey to success,” Head of Sponsorships Carel Bosman said.

Kula-Ameyaw has also in the last week on Twitter accused critics of “brown envelope tendencies”, praised the EFF and seemed to indicate she wielded “power” by interfering in selection matters.

Financial services provider Momentum announced on Tuesday that they will continue to prop up the national women’s cricket team but they have pulled the plug on renewing their sponsorship of men’s ODI cricket when their contract expires in April 2021, in a clear shot across the bows of Cricket South Africa.

A statement released by public relations firm Fleishman Hillard on Tuesday said “Momentum has expressed that they are not satisfied with the current state of affairs at CSA regarding governance and other reputational issues”.

“We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game. We wish CSA well as they move forward,” Momentum’s head of sponsorships Carel Bosman was quoted as saying.

While the move is not unexpected given the previous concerns Momentum have expressed over the governance issues plaguing CSA, there will be great relief that the Proteas Women’s side, a talented outfit that has lifted itself into the upper echelons of the game but desperately needs more support to remain competitive with highly professional teams like Australia and England, will continue to receive the backing of one of cricket’s most loyal supporters. That contract runs through to April 2023.

“We have been extraordinarily proud of our role in supporting the advancement of the women’s team and remain committed to that sponsorship agreement. Our continued support of the Momentum Proteas is in line with our brand narrative and we will continue to shine a light on their talent, build their commercial value and enable them on their journey to success,” Bosman said.

Tuesday’s announcement is a major blow for the men’s game, however, as Momentum have since June 2012 been leasing their support to just about every level of the pipeline – the U13, U15 and U17 schools weeks, developmental initiatives such as the Momentum Friendship Games, the national club championships, the Momentum One-Day Cup for domestic franchises and all ODIs involving South Africa.

WorldRugby may have this week opened a window for the Rugby Championship to take place in New Zealand between November 7 and December 12, but the situation is still far from ideal for South African participation. But commercial imperatives dictate that the Springboks simply have to find a way to get over there and play, otherwise SA Rugby will suffer devastating financial losses.

It is the Sanzaar competitions that bring in the bulk of South African rugby’s revenues and with SuperRugby having been scrapped after just half-a-dozen rounds, it is the Rugby Championship that needs to save the broadcast deals through providing some live content.

As SA Rugby CEO Jurie Roux said recently, the Rugby Championship is a very expensive competition to run, but the broadcast revenues are significant enough that the commercial value compels Sanzaar to continue the event. The difference between revenues and expenses is the reason SA Rugby can use the Rugby Championship to cross-subsidise several other competitions.

One of those competitions is the Currie Cup, which used to be an event of industrial proportions in South African rugby, the envy of the world. Sadly SA Rugby has over the years allowed the jewel in their crown, their most valuable property after the Springboks, to fade into relative insignificance.

But the imminent demise of SuperRugby is likely to bring a resurgence in domestic competition and a Currie Cup style tournament this year is going to play a crucial role in the Springboks returning to action; hopefully that local action will continue to be a focus in 2021 and beyond.

Even though playing in Europe seems to be the big prize at the moment, and private equity investors in our franchises are already saying this is essential for them to get a return on their money, hopefully SA Rugby will still put energy and resources into having a strong purely local competition.

In the meantime, the top eight teams in South Africa are going to play a tournament later this year to at least get rugby back on the go locally. Apart from providing some content for SuperSport, who pour millions into the game, those eight teams are also going to play a vital role in getting the Springboks ready for action.

With New Zealand and Australia already back playing rugby for half-a-dozen weeks and South African players realistically only returning to action in mid-September, there have been understandable concerns expressed that the Springboks are going to be on a hiding to nothing if the Rugby Championship is played this year, being so far behind in terms of preparation. There have been angry mutters about their World Cup win being tarnished.

But the reality of the situation is that even if the Springboks are going to disappoint in terms of on-field results, they simply have to return to action and our television screens, it is a financial imperative. And they have played for financial reasons before, most recently when they lost to Wales in Washington in June 2018.

New Springbok coach Jacques Nienaber has said a squad of 45 players are going to have to travel to New Zealand and quarantine before entering their bio-bubble, and there have even been complaints from local coaches that that will decimate their provincial squads. As is often the case in South African rugby, the unions are going to need a reminder that they are there to serve the national cause, any local competition this year is mostly about getting the Springboks ready for action.

Sanzaar CEO Andy Marinos certainly knows the value of the Springbok brand and last weekend he was stressing the importance of them returning to international action before the end of the year. And as we saw at last year’s World Cup, in which they were certainly underdogs, the ability to rise above the obstacles in their path is a great property of the Springboks.

“By no means will the playing field be level, but the Springbok side have a deep, steely resolve, and I know Rassie Erasmus and Jacques Nienaber will optimise whatever time they have to be as competitive as possible,” Marinos said.

Nienaber says the players in the Springbok squad need at least six games beforehand in order to be able to play in the Rugby Championship. They are unlikely to get much more than six matches unless rugby somehow resumes later this month, but at least they will be going to New Zealand feeling fresh.

And there is a large gap between the Rugby Championship kicking off and the end of SuperRugby Aotearoa and SuperRugby Australia. The New Zealand competition ends on August 16, with no final, while the Australian final will be held on September 19. Whoever handles the double-edged sword of rust versus fatigue best will have a large advantage, and I wouldn’t write off the Springboks just yet.