Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

Coach Sean Everitt was at pains on Thursday not to criticise his team’s game-management after they let slip a handy lead in their previous game against the Stormers, but the Sharks will go into Saturday’s United Rugby Championship rematch in Cape Town with someone a bit more ‘adult’ pulling the strings at flyhalf in Tito Bonilla.

The 32-year-old Bonilla, who has played four Tests for Argentina and was the Jaguares first-choice flyhalf when they reached the Super Rugby final in 2019, replaces 22-year-old Boeta Chamberlain at pivot as the Sharks look to go one better than their 22-22 draw with the Stormers last weekend, after leading 19-3 with half-an-hour to go in Durban.

Bonilla has also played for high-profile clubs in Racing 92 and Leicester Tigers.

“Tito has been on the bench for a number of games and hasn’t got the time for an extended run,” Everitt said after announcing his team. “He hasn’t really got the time he would have wanted on the field.

“He’s an international and will bring calm and composure. He likes to direct things on the field, he can guide the team around really well.

“Our draw did not have too much to do with game-management, we played in the right areas but our accuracy and discipline let us down. It’s always tough if you’re giving away yellow cards.

“We knew if we gave the Stormers back three space to run at us, then we would be in trouble,” Everitt said.

The Sharks squad are certainly treated like adults in a player-driven environment, and Everitt expects those discipline issues to be sorted come Saturday.

“The game of rugby starts with discipline and you can’t win if you concede four yellow cards and two penalty tries. They were individual things, we’ve certainly spoken about it and addressed it.

“We will be better on Saturday. Our discipline has actually been very good in the Currie Cup and URC, we are below average in conceding penalties. Against the Stormers we conceded 14 penalties to their 16.

“So it’s not a chronic problem for us and it’s not due to our relaxed approach. The players do work extremely hard and Bongi Mbonambi drives the discipline side. The coaches set the rules and standards,” Everitt said.

There is also a change at scrumhalf for Saturday, with Jaden Hendrikse starting in place of Grant Williams. But the livewire Williams has certainly not been thrown to the dogs, Everitt saying he played really well last weekend and he foresees his No.9s rotating through the season.

Inside centre Ben Tapuai is currently troubled by a knee injury and captain Lukhanyo Am will shift to No.12, where he was man of the match against the Bulls in December, with Jeremy Ward coming in at outside centre.

Sharks: Aphelele Fassi, Sbu Nkosi, Jeremy Ward, Lukhanyo Am (c), Makazole Mapimpi, Tito Bonilla, Jaden Hendrikse, Phepsi Buthelezi, Jeandre Labuschagne, Siya Kolisi, Hyron Andrews, Ruben van Heerden, Thomas du Toit (v/c), Bongi Mbonambi, Ox Nche. Replacements – Kerron van Vuuren, Ntuthuko Mchunu, Khutha Mchunu, Gerbrandt Grobler, Henco Venter, Grant Williams, Boeta Chamberlain, Werner Kok.

“In our minds we will be back in the game if we get Virat Kohli early tomorrow,” Proteas batsman Keegan Petersen admitted on Wednesday after the Indian captain steered his team to 57/2 and a lead of 70 runs at stumps on the second day of the third Test at Newlands.

Having surrendered a 13-run first-innings lead despite Petersen’s defiant career-best innings of 72, South Africa rocked the Indian second innings by removing both openers with just 24 runs on the board. But Kohli (14*) and Cheteshwar Pujara (9*) then steadied the innings. The pair of experienced batsmen shared a first-innings stand of 62, Kohli going on to bat for four-and-a-half hours, scoring 79, and the Proteas know just how important it will be on Thursday morning to nip their current partnership of 33 in the bud.

“We’re a bit behind the eight-ball and these two batsmen have been a bit of a headache for us,” Petersen said. “Virat is one of the best batsmen in the world, he’s shown that time and time again.

“If we can get him early then it will break open the game, in our minds we will be back in it. Taking a few early wickets on Thursday will be key.”

Petersen initially struggled to establish himself in Test cricket, scoring just 76 runs in his first five innings, but he was not helped by having to come to the wicket with less than 10 runs on the board in all those knocks. There was speculation that he should drop down the order in order to ease his passage into the international game, but he has now scored half-centuries in successive Tests in his beloved No.3 position.

“It has been a challenge, the most difficult attack I’ve ever faced, but I like batting at three, I’ve batted there for most of my career,” Petersen said.

“It’s been tough for the openers on the pitches we’ve played on, and Aiden Markram is just going through a rough patch, but he’s a quality batsman who will pull through.

“But if I can make the No.3 position mine, I’d be very happy,” Petersen added.

Scoring 162 runs in his last three innings there suggests he is well on course for that.

So Rassie Erasmus and SA Rugby have apologised and accepted their punishments from that perfidious body known as WorldRugby, but what will be done about all the officiating errata that has marred the game this year?

Most probably nothing because the northern hemisphere bloc that now enjoys the hegemony at WorldRugby will be too busy power-mongering and money-chasing to pay much notice to the real problems the game is facing. Rugby pundits around the world have been writing about the need to bring clarity and uniformity to the way the game is officiated for more than a decade now, and all WorldRugby seems to do is print new and even more confusing law interpretations.

The sport itself is losing credibility because fans no longer understand the laws or how they are blown. Frustrated, they end up casting aspersions on the integrity of the poor referees. It is a dangerous place for any sport to be when you are alienating your own supporters.

While Erasmus’s hour-long video was perhaps a bit too much like starting a riot for WorldRugby’s authoritarian tastes, a rant was inevitable following British and Irish Lions coach Warren Gatland being able to get away with questioning the integrity of South African Marius Jonker when he was appointed TMO shortly before the first Test due to Covid restrictions that stopped Brendan Pickerill from travelling from New Zealand.

Predictably, the 50/50 calls went the Lions’ way, but Erasmus was more upset with the poor refereeing of Australian Nic Berry.

But it’s not just Erasmus who has lashed out at officials this year. Wallabies coach Dave Rennie was publicly furious over how his team were treated by the officials on their European tour and rugby fans in South Africa were eagerly awaiting news of what action would be taken against him, especially since Jonker was the target of his rage, even though on a couple of key decisions he was left trying to find compelling evidence to overturn the referee’s on-field decision.

WorldRugby ended up just issuing Rennie a written warning on Friday.

Losing teams are always going to have one or two gripes to complain about, and generally the side that wins would have had a couple of decisions go against them too. But the mathematics of the recent officiating seems to have swung well away from 50/50.

Things are not adding up too often for WorldRugby to continue to turn a blind eye to this crisis.

Speaking about adding up, England conceded 11 second-half penalties against the Springboks last weekend as the pressure mounted on them, but there were no team warnings, no yellow cards. The great Nigel Owens stated in his column in the Telegraph that he felt South Africa were especially unfortunate not to get more reward out of their dominant scrum.

But the Springboks obviously don’t want to dare say anything critical and just add to the bans and fines WorldRugby are launching their way.

We can only hope that as one of their New Year’s Resolutions, WorldRugby can find it in their hearts to sort out the officiating crisis and placate the bee’s nest that has been stirred up this year. Of course referees will err and no-one wants to see them put under undue pressure.

But when the governing body turns a blind eye to accountability across the board, then it puts the high-stakes international game, made even more tense by bubble life, under untenable strain.