Ken Borland

SA Rugby CEO Jurie Roux said recently that every union whether provincial or international is going to join up with private equity partners either sooner or later. Rugby has been one of the slowest sports to embrace professionalism though and I can hear many fans wailing that private equity is going to ruin the game.

“Private equity in rugby will have a massive influence, it will probably control rugby. And yes, SA Rugby is in discussions with private firms, but I don’t think there’s a union that’s not talking to someone. We all live in a post-Covid world that is now a much smaller pond and there is the opportunity now for investors to buy things at much cheaper prices. Private equity is here to stay, you’ll either join early or late, but join you will,” Roux said in an online press conference earlier this month.

There is perhaps going to be understandable anxiety that rugby is going to end up in the same sort of mess as the Premier Soccer League has with the controversial sale of the famous BidVest Wits club to a little-known National First Division club, Tshakhuma Tsha Madzivhandila, based in Limpopo. Thanks to BidVest cynically pulling the plug based purely on financial considerations, 99 years of history is down the drain, a club that has won nine top-flight trophies and produced players such as Gary Bailey, Peter Gordon, Richard Gough, Sam Magalefa, Thulani Hlatshwayo and Benson Mhlongo for all intents and purposes no longer exists.

Never mind Western Province leaving Newlands, can you imagine the outrage if it was announced that the Bulls were moving to Polokwane and would henceforth be known as the Buffaloes?

But let me allay your fears by pointing out that rugby has mechanisms in place to prevent such stupid things from happening.

Before going to market, a union will split its assets between a commercial/professional arm, which will largely deal with corporate matters like sponsorships, advertising, marketing and broadcast deals, and an amateur arm which will hold assets like the stadium (whether they own it or have a rental deal) and ‘intellectual property’ like the team name.

Stakeholders can then buy shares in the commercial/professional arm. A private company can buy 25% of those shares and the union gets the cash, while the equity partner takes dividends while also hopefully driving up the commercial value of those properties.

Even though SA Rugby’s constitution now allows for private companies to own up to 74% of a union’s professional arm, as long as the ‘amateur’ administrators have done their paperwork correctly then properties like the team name or where they play should be totally protected even if the union is now a minority shareholder.

The Bulls have been amongst the first unions to really make private equity work for them, with Patrice Motsepe’s African Rainbow Capital Investments and Johann Rupert’s Remgro each owning 37% of the Blue Bulls Company. First prize to them because the influx of cash has allowed the Bulls to hire big-name coaches in John Mitchell and now Jake White, who is totally revamping the team with a host of quality additions to the player roster.

Perhaps the first thing for a union to ensure is that there is synergy between themselves and their private equity partners, so that they can work together to run a successful team.

Unfortunately there have been two unions in the news lately for getting it all wrong – the Eastern Province Rugby Football Union and the Western Province Rugby Football Union. Both those beleaguered unions seem to be suffering from a bunch of rank amateurs trying to run multimillion rand businesses.

After years of wrangling seemed to be coming to an end with the signing of heads of agreement to sell Newlands to Investec, WPRFU president Zelt Marais has unilaterally decided not to sign off on the rest of the deal, despite already taking an advance of more than R50 million from Investec. Interestingly, the WPRFU also owe Remgro R58 million for a loan. These are powerful enemies to have and one fears that the once proud union could be heading the same way as Eastern Province.

The embattled Port Elizabeth franchise just seems to lurch from one crisis to the next and fresh problems are now springing up between the company that holds the majority shareholding in the Southern Kings and the EPRFU.

Roux was not specifically talking about the Southern Kings or Western Province, but his message certainly applies to them when he said political interference tends to surface when administrators try to run their franchises as an amateur entity.

But to borrow from Saturday Citizen deputy editor Brendan Seery’s excellent Column, for every couple of Onions that have to be dished out to unions, there will be more Orchids given out to those who make private equity work.

Simply put, rugby is unable to survive this post-Covid world without them so, like the Wallabies and scrums, every union just has to find a way of making these partnerships work.

This has been a season of renewal for the Bulls and one of the fresh faces to have really come to the fore in SuperRugby has been loose forward Marco van Staden, a man of frenetic energy, great physicality and no little skill in doing his ball-pilfering job at the rucks.

A couple of the writers who regularly cover the Bulls were fortunate enough to get to interview the 22-year-old recently and he revealed that he played no provincial schoolboy rugby. This is probably largely due to the fact that he went to Hoerskool Bekker in Magaliesburg, not one of the traditional rugby powers.

He has made it this far – now being rated as one of South Africa’s most promising young forwards – thanks to his single-minded determination to fulfil his dream of being a professional rugby player and a bursary to study sports science from the University of Pretoria. Van Staden graduated last month and is the exception to the rule when it comes to how rugby players move through the development pipeline.

This got me thinking about the numerous, who knows how many, talents that fall through the cracks in South African rugby because of our obsession with a handful of elite rugby schools and provincial U19 and U21 competitions and the Varsity Cup.

Our results whenever we get to play against other countries – whether in the Pro14, SuperRugby or at Springbok level – show that our rugby is not well. The main reason for that is the terrible structure of our game. We desperately need a system that includes as much as possible of the undeniable talent that comes flooding through every year.

Instead, our rugby is elitist and there are barriers everywhere. It starts at school level where a few elite schools just get richer and richer through the ridiculous amount of attention that is lavished on them. Just turn on the rugby channel and you are very likely to be watching a schoolboy game.

These youngsters are fawned over from a young age and if you didn’t go to the ‘right’ school then chances are you won’t be playing in Craven Week, which means you won’t get snapped up by a province or university; in other words you are out of the system, generally for good.

Having been taught win-at-all-costs rugby at school level, to the detriment of skills development, these cloistered kids become professional rugby players at the age of 19, big fish in a small pond just going to another small pond. Many of them play in a Varsity Cup that shares little resemblance to the sort of rugby they will need to play if they are going to make it with the Springboks.

That rugby is being jealousy guarded as the preserve of a few was rammed home by two recent incidents.

Wanderers U21 players laid a complaint of vicious racism and assault against Roodepoort, with the disciplinary hearing held on May 9 by the Golden Lions Rugby Union. Seven weeks later and this issue has still not been resolved.

If South African rugby wants their sport to be played and enjoyed by most people in this country then incidents like this cannot be tolerated. If a blind eye is turned to what happens at club level, SA Rugby are discarding the probable solution to their structural crisis. By growing a healthy club rugby culture between the junior and professional ranks, there will be a pipeline that provides opportunity for way more talent.

But this lack of inclusivity is even seen at school level. Hilton College and Paul Roos (still sponsored by a Steinhoff subsidiary) fielded lilywhite teams in their Premier Interschools matches against Maritzburg College and Grey High respectively. Encouraged by blanket television coverage, they are allowed to get away with this gross dereliction of duty.

Both those schools spend a fortune on recruitment, so it is obvious making sure their teams reflect the demographics of our country by obtaining Black talent does not even register on their radar. And these are the schools which are meant to be preparing our children for a future South Africa!

The Titans’ phenomenal performances over the last two rounds of the Sunfoil Series caught the eye as they clinched the four-day title at the weekend, but coach Rob Walter said there has been a tremendous amount of hard work over the last three years leading up to their triumph.

The Titans first of all produced an epic batting display to save their game against the second-placed Highveld Lions, batting for 10-and-a-half hours in their second innings, and then, last weekend, defended a target of just 136 as they bowled the Cape Cobras out for only 125, left-arm paceman Rowan Richards taking seven for 40.

“Everyone loves success but it’s a great feeling when you know what went into winning the title. When I started coaching the Titans, we said we wanted to win the first-class competition and there has been systematic improvement, going from last to fourth to second last season and now first.

“And that’s thanks to the effort that was put in, for three seasons in a row, and the extra time the players spent on their games and on their preparation for matches. We have worked very, very hard and we spoke continuously about what it means to be a champion side, the kind of behaviours needed, what that looks like. It’s a bit intangible until you do it, then those performances in the last two games come along.

“The last two games have been at the opposite ends of the cricketing spectrum – against the Lions we were purely trying to save the game, and the second match was just about all-out attack to try and win. It was huge for the players and an awesome achievement,” Walter told The Citizen on Monday.

Despite having to do without their national team players for the bulk of the season, it is clear that the killer instinct remains in the Titans camp and Walter praised the heroes of their campaign.

“It’s very much down to mindset, you must be prepared to win the game in the last session of the last day, and the players were geared to go the full distance. That killer instinct is just in their nature, it runs through their veins.

“You could see Dean Elgar’s hunger ball-after-ball as he set about batting at a higher level, like a Test batsman. To score over 1100 runs, Heino Kuhn must have played well but it was high-quality batting and he didn’t put a foot wrong in scoring that century against a really decent Cobras attack – with four international-grade bowlers – and it stood out that he’s good enough to play Test cricket, if he’s not in the national selectors’ discussions then there’s a problem.

“Qaasim Adams just grows and grows, gets better and better. He had an outstanding season and was able to deliver in varying situations – when we were on top or when we were very much under pressure. Theunis de Bruyn is a high-quality young cricketer who had a really good season and Henry Davids delivered in the last two weeks when we were horribly under the pump.

“The bowling unit also had a lot to do with the success of the team. Rowan Richards is always a competitor and when he got a sniff, he was able to find that little bit extra, like all x-factor players do. He just loves bowling and his 16 overs on the trot against the Cobras – and it was hot – were quick and on the money.

“Marchant de Lange had a change in length and mindset and had instant reward, while Ethy Mbhalati did well, was always solid. Then Tabraiz Shamsi got 41 wickets, with two 12-fors, which is a huge feat for a spinner in South Africa, so he’s very exciting,” Walter said.