for quality writing

Ken Borland



In this economically-depressed time, Vodacom’s partnership with golf a great example of the benefits of a holistic approach 0

Posted on October 04, 2021 by Ken

DURBAN, KwaZulu-Natal – In this economically-depressed time when sponsors are not exactly queuing up to get involved in sport, Vodacom’s partnership with golf has provided a great example of how a holistic approach can benefit not just the competitors but also whole communities.

Vodacom’s Origins of Golf Series is the longest-running pro-am series of events in the Sunshine Tour’s stable and the 17th edition comes to Mount Edgecombe Country Club Estate this week for the third leg. Covid and civil unrest has made for a tough time in KwaZulu-Natal of late, but the sense of joy at being able to play golf and network with fellow human beings from all walks of life was palpable during the 36-hole Pro-Am that ended on Wednesday.

For Vodacom KZN Managing Executive Chris Lazarus just arriving at the golf course made him extremely happy.

“When I drove in, just to see all the flags and banners was great and something we haven’t seen around here for such a long time. It gives you the sense that the world is returning to some sort of normality. We believe in investing in what people what and not necessarily what Vodacom wants. It’s been really good for people to be able to let their hair down a bit..

“The name ‘Origins’ is indicative of where things start and we want to be feeding into career-building. As a company, Vodacom want to be hosting events from the grassroots up. We want to help all our customers, to get that feeling of community going. So we are focused on development, helping the youngsters out there all the way up to our present pros,” Lazarus said.

While the Vodacom Origins of Golf Series has helped launch many stellar professional careers – the likes of Thomas Aiken, Hennie Otto, Jean Hugo, George Coetzee, Darren Fichardt and Jaco Ahlers are all past winners – there are many people associated with the golf industry who are facing enormous difficulty at the moment.

“We want to go from just sponsoring a game to being good for society, similar to Vodacom’s involvement in other sports like rugby and soccer. We are not just ticking the box of hosting an event for a few days, we are also uplifting caddies, women’s golf and underprivileged kids, and we want to make a contribution that changes lives and society.

“Traversing all walks of life is very important for Vodacom and so we worry about our caddies, gender inclusivity and our under-developed communities. Of course there is a legacy involved in a tournament that started in 2004 and many of the golfers have built careers for themselves with our help,” Lazarus said.

Vodacom will be donating money to the rebuilding programme in KZN and, along with Spar, held a trolley dash on Wednesday afternoon for the benefit of Anthony Michael’s caddie, who won the lucky draw.

Thomas Abt, the Commissioner of the Sunshine Tour, said the Vodacom partnership was a great example of a relationship that really works.

“The Vodacom Origins of Golf is the longest-running pro-am series on tour and the series has worked for so long because it is the right blend of networking and brand awareness that Vodacom are looking for. Vodacom are a very dynamic company and so is the Sunshine Tour. That’s why the synergy has worked so well for such a long period. Long may it continue,” Abt said.

SA sport dealt a cruel deck of cards, never mind a hand, but 7s World Cup could lift mood 0

Posted on March 29, 2021 by Ken

Covid-19 has dealt South African sports fans a cruel deck of cards, never mind a hand, with the much-anticipated British and Irish Lions rugby tour now almost certainly not happening in this country this year. But there is still something to look forward to with the Rugby World Cup Sevens coming to Cape Town next year.

Megapro, who are the giants of commercial rights and sponsorship sales in South African sport, were appointed as the exclusive sponsorship sales agency by WorldRugby earlier this month and they are busy ensuring they lay on a feast of entertainment. The overriding hope, of course, is that the pandemic has eased to such an extent by September next year that sport would have returned to normal with spectators cramming into the wonderful Cape Town Stadium.

It is reassuring to know that it is a former Sevens Springbok, Steven Hunt, who is spearheading this drive as the sales manager of Megapro.

“It’s a waiting game still for the Lions tour, which is sad because it only comes around every 12 years and we could miss out on the enormous benefits it brings to the country. But the light at the end of the tunnel is the Sevens World Cup next year and there is great excitement around that. Everyone wants to see sport return to normality and the hype of a big event.

“At the moment, putting on big sporting events is weighed down with challenges, but a world cup unites the country and to lose that feel-good factor is the major loss we are currently having. But it’s good to see the professional set-ups moving again, it shows why keeping sport going is so important. The Sevens World Cup could have a very similar impact to the Lions tour,” Hunt told me in their Bryanston offices this week.

High performance sport is like a fire that needs oxygen in order to burn, it needs spectators in order to oxidise and catch alight.

“Professional sport needs spectators, both for the commercial aspects and for the players themselves. It never happened to me in my career that we ever played with no crowds, but it affects the whole life cycle of the game. And Sevens is all about the fans and the fan engagements, the festivities and fun. The whole event lives on that energy.

“Obviously the positive about this Lockdown is that the supporters can’t wait to come back to live events and hopefully they come back stronger. We’re 100% expecting the crowds for rugby to come back bigger, better and stronger. There is still massive value in playing the tournament in an empty stadium though because we will still be putting it in front of the world,” Hunt said.

South African rugby was on an absolute high when Covid struck, having just won the XVs World Cup in sensational fashion in Japan, but now they are in a fight for survival. How long this ‘state of emergency’ for SA Rugby lasts is anyone’s guess because government is ill-equipped to provide many answers or an efficient vaccination programme.

“It’s terrible that the great momentum of the 2019 World Cup has been lost. SA Rugby pushes for answers about when fans can return but there are still none – the numbers could still go up, we just don’t know. And it boils down to WorldRugby whether there will be no spectators or not at the World Cup. Fortunately we have the Cape Town Sevens this year as the last event on the circuit and we can gauge a lot from that.

“The Cape Town Sevens has set massively high standards as an event so we will stick to that formula, keep how that is structured. SA Rugby also had success with the event in George and Port Elizabeth, so the World Cup is in good hands. It’s also the first global event that we have the exclusive rights for, so it is massive for Megapro. It will be a huge success, a top-class tournament, as long as there is no more Covid,” Hunt predicted.

South African rugby may miss out on the British and Irish Lions tour, but hosting the Rugby World Cup Sevens with international spectators will be like getting a kitten for Christmas.

Belief one of Jake’s Bulls’ key strengths … like another Bulls side 0

Posted on February 08, 2021 by Ken

One of the most vital aspects of the Bulls’ success this season has been belief and in this respect they have reminded me a bit of the last great side to play out of Loftus Versfeld, the one that won three SuperRugby crowns and five Currie Cup titles between 2002 and 2010.

Even when Jake White’s team were 10 points down with less than 20 minutes to go in the Currie Cup final against the Sharks last weekend, there seemed to be a singleminded focus that even though they had looked an ill-disciplined, ragged lot for long periods of the game, there was no way they would allow themselves to be beaten in the end.

Arno Botha was one of the heroes of the match as he came off the bench and scored two tries, and he spoke this week about the confidence a coach like White and a captain like Duane Vermeulen give the team.

Heyneke Meyer, the coach of that Super Rugby winning Bulls side of more than a decade ago, had a similar effect on his team, having done the same rebuilding job after years of failure in Pretoria. And reading Meyer’s recently-released book 7 – My Notes on Leadership and Life, written with journalist Marco Botha, it seems as if the coach almost brainwashed his players into believing they could achieve the extraordinary if not what was considered impossible.

One of the seven points in order to be successful that Meyer expounds on in his book is “You must believe in your vision”.

Of course all top sportspeople and teams have a belief that they can win, but the type of belief Meyer is talking about is what happened at the end of the 2007 SuperRugby campaign when the Bulls won their last four round-robin games with bonus points including the scarcely-believable 92-3 win over the Reds which gave them a crucial home semi-final, something they had earlier identified as being crucial if they wanted to win the daunting competition.

The book is full of the sort of motivational stories, aphorisms and mind tricks that Meyer employed on his team. Whether or not these ploys would still work today is a matter of conjecture, but there is no denying that belief was one of the key characteristics of that superb Bulls side.

Obviously belief alone is not going to win trophies and Meyer also explores the importance of having all the team’s energy flowing in the direction of a vision – the more unrealistic the better; having the willpower to keep fighting whatever the hardship and the mental toughness to always go another round; and the work ethic that set apart players like Morne Steyn (now a driving force in White’s team) and Victor Matfield.

Meyer also rightly devotes chapters to how no-one can achieve success on their own and on the importance of enjoying the journey. 7 – My Notes on Leadership and Life is certainly an enjoyable journey through Meyer’s extraordinary achievements as a Bulls coach but also his time in charge of the Springboks.

The foreword is written by former All Blacks coach Steve Hansen and it was Gauteng’s privilege to host some of the best Test matches ever played when Meyer’s South Africa hosted Hansen’s New Zealand. The book tells the story of their friendship and there is no doubting the mutual respect between the two.

Like Hansen, White has also won rugby’s biggest prize in the shape of the World Cup and he is also undoubtedly building something special at Loftus Versfeld. Much of that revolves around the inspirational presence of Vermeulen and Meyer also talks about the Springbok great and how highly he rates him for his mental toughness.

Let’s hope that the success in Pretoria can also translate to players coming through and contributing to the continued success of the Springboks.

Attractiveness of cricket depends on the quality of the contest & Arthur says subs will allow that 0

Posted on January 05, 2021 by Ken

The attractiveness of top-class sport depends on the quality of the contest and Sri Lanka coach Mickey Arthur says the International Cricket Council will have to consider allowing substitutes in this time of Covid-19.

Sri Lanka have been decimated by a spate of injuries in the first Test against South Africa at Centurion, and if the ailment which saw Dinesh Chandimal limping off the field after the last ball of the third day and then lying down on the boundary edge proves to be something more serious than cramp then they could be down to just six fit players.

Arthur blamed the unprecedented number of injuries on a lack of time to properly condition the players for the rigours of Test cricket, due to the effects of Lockdown and the pressure it then puts on the schedule as administrators try to fit more into less time.

“With Colombo under curfew, the players were not allowed to leave their homes so they had to do a lot of their conditioning there. This South African tour was then on-off, on-off, but eventually we did get into camp together. But then the Lanka Premier League T20 meant we lost them for another month and only got them back the day we left for South Africa.

“So you can throw all of that into the melting pot, it probably all played a role. I hope Dinesh only has cramp or we only have six players to finish the Test, I’m afraid I have a feeling its something more serious but we will see how he pulls up in the morning. But it’s not good for anybody, for our team or the TV audience and I will be chatting about it with the ICC Cricket Committee that I am on,” Arthur said on Monday evening.

“We knew some of our players would be in danger with the short preparation time which is why we brought 21 players over here. It’s difficult with trying to fit in franchise competitions and 2021 is going to be very busy for national teams. Getting the balance right is very important and conditioning and having enough time for preparation is crucial. We didn’t get enough time, but if we had had ample time for preparation and getting the players’ conditioning loaded up, then we wouldn’t be in this dire situation we are in now.

“I see India lost one of their bowlers today in their Test against Australia and I suspect there will be more injuries. The workloads are just too much with players having to deal with Covid and quarantines as well. If the world was normal right now then we would not be in this situation and guys would be conditioned. But I’m certain allowing runners and substitutes will need to be looked at at ICC level,” Arthur added.

Sri Lanka will go into the penultimate day of the Test still 160 runs short of making South Africa bat again with only four or five wickets remaining, but the popular former Proteas, Australia and Pakistan coach was able to quip about his team’s desperate situation.

“It’s lucky we have 21 players here otherwise Grant Flower [batting coach] would be batting at three in the second Test at the Wanderers and I’d be at four! But we will get 400 tomorrow and then [part-time medium-pacer] Dimuth Karunaratne is going to take six wickets and win us the game!”

  • Recent Posts

  • Archives

  • Thought of the Day

    Philemon 1:7 – “Your love has given me great joy and encouragement, because you, brother, have refreshed the hearts of the saints.”

    “Every disciple of Jesus has a capacity for love. The most effective way to serve the Master is to share his love with others. Love can comfort, save the lost, and offer hope to those who need it. It can break down barriers, build bridges, establish relationships and heal wounds.” – A Shelter From The Storm, Solly Ozrovech

    If there’s a frustrating vacuum in your spiritual life and you fervently desire to serve the Lord but don’t know how you’re meant to do that, then start by loving others in his name.

     



↑ Top