In this economically-depressed time, Vodacom’s partnership with golf a great example of the benefits of a holistic approach 0
DURBAN, KwaZulu-Natal – In this economically-depressed time when sponsors are not exactly queuing up to get involved in sport, Vodacom’s partnership with golf has provided a great example of how a holistic approach can benefit not just the competitors but also whole communities.
Vodacom’s Origins of Golf Series is the longest-running pro-am series of events in the Sunshine Tour’s stable and the 17th edition comes to Mount Edgecombe Country Club Estate this week for the third leg. Covid and civil unrest has made for a tough time in KwaZulu-Natal of late, but the sense of joy at being able to play golf and network with fellow human beings from all walks of life was palpable during the 36-hole Pro-Am that ended on Wednesday.
For Vodacom KZN Managing Executive Chris Lazarus just arriving at the golf course made him extremely happy.
“When I drove in, just to see all the flags and banners was great and something we haven’t seen around here for such a long time. It gives you the sense that the world is returning to some sort of normality. We believe in investing in what people what and not necessarily what Vodacom wants. It’s been really good for people to be able to let their hair down a bit..
“The name ‘Origins’ is indicative of where things start and we want to be feeding into career-building. As a company, Vodacom want to be hosting events from the grassroots up. We want to help all our customers, to get that feeling of community going. So we are focused on development, helping the youngsters out there all the way up to our present pros,” Lazarus said.
While the Vodacom Origins of Golf Series has helped launch many stellar professional careers – the likes of Thomas Aiken, Hennie Otto, Jean Hugo, George Coetzee, Darren Fichardt and Jaco Ahlers are all past winners – there are many people associated with the golf industry who are facing enormous difficulty at the moment.
“We want to go from just sponsoring a game to being good for society, similar to Vodacom’s involvement in other sports like rugby and soccer. We are not just ticking the box of hosting an event for a few days, we are also uplifting caddies, women’s golf and underprivileged kids, and we want to make a contribution that changes lives and society.
“Traversing all walks of life is very important for Vodacom and so we worry about our caddies, gender inclusivity and our under-developed communities. Of course there is a legacy involved in a tournament that started in 2004 and many of the golfers have built careers for themselves with our help,” Lazarus said.
Vodacom will be donating money to the rebuilding programme in KZN and, along with Spar, held a trolley dash on Wednesday afternoon for the benefit of Anthony Michael’s caddie, who won the lucky draw.
Thomas Abt, the Commissioner of the Sunshine Tour, said the Vodacom partnership was a great example of a relationship that really works.
“The Vodacom Origins of Golf is the longest-running pro-am series on tour and the series has worked for so long because it is the right blend of networking and brand awareness that Vodacom are looking for. Vodacom are a very dynamic company and so is the Sunshine Tour. That’s why the synergy has worked so well for such a long period. Long may it continue,” Abt said.