Ken Borland

Controversial Cricket South Africa independent director Dr Eugenia Kula-Ameyaw’s tweet which appeared to threaten sponsors Momentum has landed her in hot water with the sports federation apologising to the financial services provider, distancing themselves from her statement and reporting her to their Social and Ethics Committee.

Momentum announced on Tuesday that they will not renew their sponsorship of men’s one-day cricket with CSA next April, but will honour their contract as title sponsors of the national women’s side through to April 2023. Kula-Ameyaw then sent out a tweet on Tuesday night saying: “Momentum forgets that we invest hundreds millions in Momentum in our SOE investments and pension funds. I remember asking for the BBBEE certificate in my other board. Just check before you make any irrational decision.”

Kula-Ameyaw erred in casting aspersions about Momentum’s transformation credentials because they have had Level I B-BBEE status for the last two years. And her antagonistic approach to sponsors could be seriously damaging to CSA as they desperately try and find new backers during these tough economic times. Given the Board’s existing lack of credibility and now this social media blunder by someone who is tipped to become the Lead Independent Director, even though she was only appointed to the Board on an interim basis in May, more current and prospective sponsors are likely to say getting involved in cricket is not their cup of tea.

“CSA sincerely apologises to Momentum for the unfortunate and unwarranted tweets made by one of our Board members, in her personal capacity. CSA wishes to reiterate that Dr Eugenia Kula-Ameyaw did not act in her professional position as a non-executive board member of CSA. While we respect the personal views of all South Africans, CSA wishes to distance itself from the articulations made by Dr Kula-Ameyaw on Twitter.

“We further wish to reiterate that CSA does not ascribe to the views expressed regarding Momentum and we sincerely value the benefits Momentum and all our sponsors bring in making cricket accessible and inclusive for all South Africans. We thank Momentum for the substantial contributions they have made towards cricket upliftment and the milestones we achieved through their sponsorship,” acting CSA president Beresford Williams said in a statement released on Wednesday.

The CSA Members Council, which has been flexing its muscles against the Board of late, has also reported Kula-Ameyaw’s behaviour to the Social and Ethics Committee.

“CSA is taking this matter very seriously and in light of the reputational damage potentially caused, CSA’s Members’ Council has referred the matter to the Social and Ethics Committee and once all internal processes have been completed, the necessary corrective action will be taken,” the statement said.

Momentum were also baffled by Kula-Ameyaw’s jibe at their transformation efforts.

“We’re not exactly sure what Dr Kula-Ameyaw meant by the comment, since we have been working really hard to transform as a company. We achieved Level 1 Broad-Based Black Economic Empowerment status two years ago, and have retained this status. Our B-BBEE certificate is available on our website.

“In spite of the comment, we are not reconsidering our relationship with CSA. We look forward to continuing our support of the Momentum Proteas national women’s team on their journey to success,” Head of Sponsorships Carel Bosman said.

Kula-Ameyaw has also in the last week on Twitter accused critics of “brown envelope tendencies”, praised the EFF and seemed to indicate she wielded “power” by interfering in selection matters.

Financial services provider Momentum announced on Tuesday that they will continue to prop up the national women’s cricket team but they have pulled the plug on renewing their sponsorship of men’s ODI cricket when their contract expires in April 2021, in a clear shot across the bows of Cricket South Africa.

A statement released by public relations firm Fleishman Hillard on Tuesday said “Momentum has expressed that they are not satisfied with the current state of affairs at CSA regarding governance and other reputational issues”.

“We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game. We wish CSA well as they move forward,” Momentum’s head of sponsorships Carel Bosman was quoted as saying.

While the move is not unexpected given the previous concerns Momentum have expressed over the governance issues plaguing CSA, there will be great relief that the Proteas Women’s side, a talented outfit that has lifted itself into the upper echelons of the game but desperately needs more support to remain competitive with highly professional teams like Australia and England, will continue to receive the backing of one of cricket’s most loyal supporters. That contract runs through to April 2023.

“We have been extraordinarily proud of our role in supporting the advancement of the women’s team and remain committed to that sponsorship agreement. Our continued support of the Momentum Proteas is in line with our brand narrative and we will continue to shine a light on their talent, build their commercial value and enable them on their journey to success,” Bosman said.

Tuesday’s announcement is a major blow for the men’s game, however, as Momentum have since June 2012 been leasing their support to just about every level of the pipeline – the U13, U15 and U17 schools weeks, developmental initiatives such as the Momentum Friendship Games, the national club championships, the Momentum One-Day Cup for domestic franchises and all ODIs involving South Africa.

It may not be a straightforward calculation to measure the exact amount of momentum Western Province gained from their pack in the Currie Cup final against the Sharks in Durban on Saturday, but it was simple as anything to work out that it was the visiting forwards who played the key role in their convincing 33-21 victory.

At practically every scrum, the Sharks were going backwards, and even on the one occasion they got the shove on Western Province, it still ended in a try for the visitors as eighthman Nizaam Carr broke blind and set up fellow loose forward Cobus Wiese for the try.

Western Province were also dominant on the gain-line, meeting a Sharks pack, that has powered through most other opposition this season, head-on in a brutal battle.

Western Province flyhalf Robert du Preez was a composed general behind this juggernaut pack, while opposite number Curwin Bosch lost his cool, being exposed defensively and only succeeding with 50% of his kicks at goal.

It took a while for the Western Province ace to be reflected on the scoreboard though, with the Sharks thriving in the first half as they capitalised on soft mistakes by the visitors to run up a 21-10 lead that lasted until the final moments before the break.

The Sharks were tied down in their 22 as the final hooter went and, even though Carr was held up over the line by Garth April, a five-metre scrum resulted in concerted pressure, and eventually wing Kobus van Wyk rushed out of the defensive line, allowing opposite number Dillyn Leyds to go over in the corner.

From that point on, the Sharks were on the back foot; pushed back on the gain-line, unable to get their hands on the ball and condemned to playing in the wrong areas of the field by the tactical nous of on-song flyhalf Robert du Preez.

Wiese’s 51st-minute try brought Western Province practically back on level terms and they took the lead for the first and final time when Bosch went high on wing Seabela Senatla, who brushed him off and was able to offload to centre Huw Jones, who skipped past a few defenders on his way to the tryline.

Western Province then relied on the boot of Du Preez to close out the game and they can justifiably feel proud by how they finished the season as thoroughly convincing champions, having been underwhelming in the opening half of the competition.

No team can expect to win a final with their pack being so badly beaten, but the Sharks certainly made a good fist of it for the first 35 minutes.

Despite being shoved off the ball in the opening scrum to concede a tighthead, it all started so positively for the Sharks with centre Marius Louw slicing through the Western Province defence like a can-opener to set up Odwa Ndungane, in his 251st and last game for the Sharks, with a dream try.

But glory can turn into humiliation very quickly in finals and Jones then stepped inside an on-rushing Ndungane for Western Province’s opening try just four minutes later. The Sharks will be more disappointed that they conceded a five-metre scrum, from which the try came, through players just being in the wrong place at the wrong time at a ruck, resulting in accidental offsides.

Eighthman Daniel du Preez then muscled his way over in the 18th minute, but it would end up as a bad day for the twins as Jean-Luc had to be helped off the field moments later with an ankle injury, and Daniel would be yellow-carded late in the second half for tackling a player off the ball.

Having their most physical forward excluded from the gain-line battle certainly didn’t help the Sharks, but to be fair, Western Province were already dominating the scrums and had kept Jean-Luc in check up until his departure.

The home crowd would have hoped the phenomenal long-range drop goal Bosch fired over off a retreating scrum would mean the youngster was settling into the game, but unfortunately the pressure was inexorably transferred on to him and the Springbok hopeful did not handle it well.

The game-management of Robert du Preez was outstanding, though, and the other chief heroes for Western Province in a fine all-round display were Wilco Louw, the player of the match for the way he provided the foundation for the huge scrummaging display that laid the platform for victory; Jones, the Scotsman who brought tremendous physical presence and great feet to the midfield, and Carr, the workhorse of the team.

The Western Province front row, with Bongi Mbonambi and JC Janse van Rensburg providing powerful support to Louw, is where the victory had its starting point though.

Jacques Kallis has controversial views on transformation in cricket that have garnered him negative press in recent times, but what is seldom reported on is how his foundation every year pays for 10 previously disadvantaged children to attend top schools and thus ensure their lives are properly transformed.

Much of what is said and done in the name of transformation is mere self-serving political expediency or empty talk, so Kallis deserves credit for actually making a difference – the Jacques Kallis Foundation gives a full bursary to children who show cricketing talent, as well as academic merit and have financial needs, to attend one of four prestigious schools – Wynberg Boys High, Maritzburg College, Selborne or Pretoria Boys High.

Kallis himself admits that he would never have become the global cricket icon he is were it not for the bursary that paid for him to attend Wynberg, where his incredible talent flourished.

The profitability of these efforts, which have been in place since 2004 when Kallis started the foundation with the R550 000 he received from his Western Province benefit year, is best measured not by the cricketers it produces but by the lives it changes. An example of this is the young man who was given a bursary to Pretoria Boys High after being spotted at the national U13 Week; although the cricket did not work out as hoped, he is now studying his honours in actuarial science.

The Jacques Kallis Foundation is now being amalgamated with the Momentum 2 Excellence Bursary Programme, meaning 26 learners will now have their school fees paid for, securing quality education and a bright future for even more deserving youngsters.

The announcement of the merger was made at the confirmation of something that is the best news for South African cricket in a long time: that Momentum have extended their sponsorship deal with Cricket South Africa for another five years.

The wonderful thing about Momentum’s involvement in cricket is not just what thoroughly decent people they are or what wonderful functions they host, it is that they have invested as much in the grassroots of cricket as in their high-profile title sponsorship of all one-day cricket in South Africa and their groundbreaking support of the rapidly rising national women’s team.

Momentum also sponsor the Friendship Games in which top schools play, home and away, against a combined team of underprivileged schools in their area; all CSA’s junior weeks and development projects focused around the eKasi Challenge.

While some local stakeholders are warning that the massive investment in South African cricket that will come from the T20 Global League might not have an entirely positive effect, nobody will quibble that Momentum’s continued involvement in cricket is a tremendous coup and a feather in CSA’s cap.

As CSA chief executive Haroon Lorgat said: “We know what Momentum have done through the years with their huge commitment, from the junior ranks right through to international level. They have been fabulous sponsors.”

The only sadness at the announcement was the news that Danie van den Bergh, the passionate, much-loved head of marketing at Momentum, has a well-earned promotion and will be shifting his focus away from day-to-day involvement with cricket.

He will still, of course, pop into games as and when he can and, considering the size of his personality and the excellence of the staff that remain, I’m sure the cricket family will remain oblivious to much changing at all.

Van den Bergh pointed to a return of more than a billion rand on their investment when he said “cricket has done wonders for us”; it’s only fair to say, Danie, you and Momentum have done wonders for the game.

https://www.pressreader.com/south-africa/the-citizen-gauteng/20170916/282527248605439