Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

For Duanne Olivier, Monday’s first day of the second Test against India felt like “a new debut” and he gave credit to his fellow pacemen for their efforts in helping to turn a slow start into ultimately a successful opening day for the Proteas as they bowled the tourists out for just 202.

Olivier missed the first Test as he built himself back to peak conditioning following a bout of Covid, but on Monday he was back sharing the new ball with Kagiso Rabada, playing Test cricket for the first time since February 2019, when he took a Kolpak contract in England.

But things did not go well in the first hour for either Olivier, whose first four erratic overs went for 18 runs, or South Africa, as India reached 36/0.

But the drinks break helped the Proteas focus their effort and thereafter they squeezed India and claimed 10 wickets in 49 overs. Olivier and Rabada took three wickets each and young Marco Jansen claimed the other four; Lungi Ngidi bowled as well as any of them but ended with 0/26 in 11 overs.

“It felt like a new debut for me and I was very nervous,” Olivier admitted. “But we just wanted to try and have good energies and put pressure on the batsmen. Lungi and Marco did a superb job to create that pressure.

“And then the whole unit did it. It was a good day for the bowling unit as a whole. We would have taken 202 all out any day. The message from the coach was to stick to the basics and our processes and then reap the rewards.

“Lungi bowled exceptionally well but did not get the rewards, it was just one of those days for him. I am still trying to bowl fuller at good pace, but a couple of balls were too floaty. I will try to do better in the second innings,” Olivier said.

The Proteas batsmen then reached 35/1 at stumps and Olivier is optimistic they can cash in on the second day.

“If we want to be hyper-critical then we probably gave India 20-30 too many runs. The pitch is a bit different to how it is in domestic cricket, there’s not as much grass. It is harder and it will speed up.

“It was very hot today and it will start deteriorating in the second innings and then it might spin. We are 1-0 down, that is the reality, and of course we want to win the series.

“But as a team we can’t look too far ahead, otherwise our focus is not where it needs to be and you can get distracted. Tomorrow is a new day and we will break our processes down into smaller bits,” Olivier said.

Proteas coach Mark Boucher was no doubt still feeling the sting of beating almighty England but still not advancing from their pool after just one defeat when he said “you can’t describe our campaign as successful” as they exited the T20 World Cup on Saturday.

South Africa beat previously unbeaten tournament favourites England by 10 runs in Sharjah, but failed to qualify for the semifinals because their nett run-rate – 0.739 – was lower than Australia’s (1.216), the only team to win against the Proteas. Having posted an impressive 189/2, South Africa needed to restrict England to less than 131 on Saturday night to make the final four.

“You can’t describe our campaign as successful because we were knocked out, but it’s a bitter pill to swallow because we beat the in-form side in white-ball cricket for the last few years, a very dangerous England side,” Boucher said.

“It’s a tough one. We were under pressure after we lost that first game to Australia and the equation today was very difficult for us to get through, even though we did the job today.

“That was a tight first game, but we just didn’t bat well enough. We lost the toss, it was the first game and we weren’t sure what would be a good total. We thought 160, but 130 would have done the job.

“Maybe we could have gone harder against Bangladesh, but the pitch was going all over the shop and we lost a couple of early wickets. It’s all ifs and buts and it’s no good starting with those now,” Boucher said.

But the Proteas, considering in what disarray they were in a year ago, have given plenty of reason to believe they are on the right track, especially with the next T20 World Cup coming up in less than a year’s time in Australia.

“The team knows they are on a journey, they are on an upward curve and this tournament will stand us in  good stead. We did really well in some highly pressurised games, we will take confidence from that and hopefully go from strength to strength.

“We are heading in the right direction and we have won a lot of games lately, even though we unfortunately did not pass the test at this World Cup. I’ve said all along that we are improving.

“It’s about results as well of course, but we have played some really good cricket for quite some time. The players have been upskilled and they are learning to play in different situations.

“We are not the finished product, but we are working hard to get back to where we should be in world cricket. It’s going to be an exciting next year and we just need to be patient and keep challenging the players,” Boucher said.

Rassie van der Dussen believes that the successful style of T20 cricket the Proteas played in the West Indies can be transferred and honed in their three-match ODI series against Ireland that starts at Malahide in Dublin on Sunday.

The focus of the South African team, and all other international outfits, is currently on the T20 World Cup to be played in the UAE in October. But Van der Dussen said on Thursday that there are aspects of the ODI game that will help their preparation for the shortest format as well.

“For the batsmen, in 50-over cricket you get time in the middle which you don’t always get in T20, especially for those of us in the middle-order. Because you’ve got more time, you’ve got bigger scope to identify where your game is at and you can get yourself in properly. So ODI cricket is a good reference point and a real opportunity to nail down your plans.

“The last five overs of the innings was probably one area we weren’t too happy with against the West Indies and what we do in this series against Ireland is definitely transferable and we have a few more balls to get used to the conditions in 50-over cricket. In T20 cricket, sometimes you only have 10 balls to make an impact, hit some boundaries, and that’s where we came up short,” Van der Dussen said.

For the 32-year-old Van der Dussen, the job becomes harder because he tends to bob up and down the batting order, meaning his role changes from innings to innings.

“In the West Indies I came in a bit later than usual, but you have to be adaptable and bring the right skills on the day. I know where I came up short and I’ll be trying to make sure I don’t make the same mistakes again in this series. I wouldn’t say it’s frustrating only facing 10 balls because the reality is if you’re coming in No. 4 or 5 and there are only 10 balls left then it means the top three have done their job.

“So that’s good for the team. Sometimes you lose early wickets and then you need to grab the opportunity to bat for a long time and do the job of a top-order batsman. There are six or seven guys who need to get the runs for the team and it doesn’t matter who gets them,” Van der Dussen said.