Ken Borland

Eduard Coetzee admits that, during his playing days, he moved to France for nine years because he did not believe, as a White player, that he had a future in South African rugby. Now, as CEO of the Sharks, he is spearheading one of the most ambitious and successful beacons of transformation and inclusive culture in the game.

The former Sharks and SA A prop left Durban in 2005 and played for Bayonnais and Biarritz, before returning to Durban in 2012 and working in the financial sector. He was appointed as the Sharks’ commercial and marketing manager in 2014, chief operations officer in 2015 and became CEO in July 2019.

Coetzee’s business savvy – he has a doctorate in Inclusive Business Model Innovation – and vision certainly played a part in one of the biggest investments ever in South African sport when the MVM consortium became private equity partners of the Sharks.

But the Sharks don’t just have plenty of financial capital; there is also the sense that they have tremendous moral capital in the bank because of the nation-building project that is going so well at Kings Park.

“When we discussed transformation back in the day, all the heads – Black and White – used to drop in the team room,” Coetzee recalls. “It was seen as a punitive thing.

“Whites would feel they had no future in the game and agents played a big hand in that. I was in France for nine years because I believed I had no future here.

“But transformation, in terms of gender, race and mindsets, is a business priority. A lot has changed and ‘I See Colour’ is the cornerstone of our culture. I’m White, you’re Black and that’s cool. We can’t act as if colour doesn’t exist.

“It’s not about apologising for who I am but about being sympathetic to other people. And I had an upbringing that paralleled Steve Hofmeyr’s – Affies, Tuks, the Bulls,” Coetzee points out.

The 42-year-old knows, of course, that on-field success is what the Sharks will ultimately be measured on, however, and even there, ambitions are high.

“We have ambitions of being global competitors. We want to win the Heineken Champions Cup. Previously we were just trying to survive as South African franchises, we would build players up and then lose them.

“But we weren’t an unsuccessful franchise, we were happy enough. But MVM have brought an attitude of we want to try to be the best. They are thinking big.

“We want to invest in people and uplift the community. It’s not about turfing out our history but amplifying it and the global reach of what they believe is an undervalued team,” Coetzee says.

One of the notable gifts of the married father of three sons is the ability to see the potential in others.

“There are guys here who really come from nothing and when you discuss their previous life with them, you realise what that actually means.

“And then you throw them into a situation with lots of money and pressure and no support. That’s where our life coaching and educational development programmes come in.

“I’m still studying and I tell the players that if I have time to do it, then so do you. We have created a structure that gives them enough time to study, with the help of tutors.

“If they do want to go into business, we help them with seed capital through our business development office and our investors draw people of influence into the Sharks environment,” Coetzee points out.

Next time you’re in Durban, pop into the coffee shop at Kings Park, which is run by players, or the local chicken shop which the Sharks have invested in and which has 10 franchises in KZN and five others in Gauteng and the Western Cape.

It is all part of the Sharks’ policy of treating their players unbelievably well … and thereby getting the best out of them on the field and hopefully keeping them in Durban.

“The media are the ones fuelling racism,” is not one of the greetings one expects during an Ahmed Kathrada Foundation webinar to discuss racism in cricket, but that was the opening gambit of new Cricket South Africa independent director Dr Eugenia Kula-Ameyaw, who is also the head of their transformation committee.

Kula-Ameyaw has led the way in establishing the Cricket for Social Justice and Nation-Building imbizo, which will manage players’ complaints of racism within the system. She raised the ire of many, however, by withdrawing an invitation for CSA acting chief executive Jacques Faul and director of cricket Graeme Smith to attend the first meeting. And she has also revealed some of her own biases in denying the CSA Board has any culpability in the racism issues and blaming the media for them.

“As part of the transformation charter, I have done a situation analysis and the issues are around the White management and that there are no protocols for reporting racism so we are not able to confront issues. The media are the ones fuelling racism and they must be taken into a workshop and taught about the law; affirmative action is a law of redress.

“But the Board have been called ‘Capturers’ – it’s about a certain racial group and excluding others. But I have sent a report to the president of CSA and when we get to the cricket TRC then I will bring evidence. If these people are really journalists then they need to be balanced, because we are not holding them accountable, they are out to push a certain agenda. The criticism of the Board is unfair,” Kula-Ameyaw said when asked about whether there is racism in cricket.

The social entrepreneur and strategist (according to her own website) said CSA’s use of quotas was doing well, but in the same breath blamed the organisation’s executive staff for Black players not playing more often for the Proteas.

“Quotas obviously help because you don’t know what I can do, what my strengths are, if you don’t open the door. But in the international game there are some Black players who have only played five matches in a year while others played 17. The systematic issue was selection and if players complain then they are told they have an attitude and they are buried alive. If you speak out, you are isolated.

“Black players are using the stories of their hardships to define themselves and we will look at every case on its own merits – there are always three stories, mine, yours and the truth. But in terms of accountability, the executive must report to the Board and explain why some Black players only played five times and others get 17 games. Racism exists and I feel so sad this happens in the sporting federation I serve,” Kula-Ameyaw said.

Eastern Cape Cricket on Thursday called on Cricket South Africa (CSA) to do “something tangible to put an end to racism at all levels of the sport”, perhaps unaware that the national body had already released a statement the previous night placing on record all the initiatives they have already implemented to ensure transformation of the cricket system.

CSA also reaffirmed their support for the Black Lives Matter movement and said it welcomed both Lungi Ngidi’s initial statement in this regard and the letter of support made by 36 Black coaches and former players.

CSA said they have spent nearly R385 million on cricket transformation and development in the 2019/20 financial year alone and will continue to invest resources in those programs. They pointed out that 10 of the 12-person CSA Board, including president Chris Nenzani and vice-president Beresford Williams, are Black, six of them being Black African. CSA has 64 full-time employees, 52 of which are Black.

In terms of coaching, 92% of nationally accredited coaches in South Africa are Black and 67% of national umpires and match referees.

According to the CSA statement, they support 612 township-based cricket clubs, 1052 township primary school cricket clubs and 572 township high school cricket clubs. They added, however, that the facilities in these areas remain a huge area of concern for the organisation.

Meanwhile, Rassie van der Dussen showed why he is not just a superb batsman but also a top-class human being as he became the first White current Protea to publicly back the Black Lives Matter movement.

“I support BLM, I’m against all murders, physical, character and cultural murder. I support equal opportunities for all. Because I support BLM it does not mean that I support violence or Marxism, therefore I refuse to be labelled by people,” Van der Dussen said in a tweet.

“The Boards of Eastern Province Cricket and the Eastern Cape Cricket Warriors franchise call on Cricket South Africa to take to heart the racism issues raised by former national players and coaches – many of whom are from the Eastern Cape. It is not enough to merely condemn incidents of racism and to publicly support the Black Lives Matter movement. Something tangible must be done to put an end to racism at all levels of the sport – and particularly at professional level where the example needs to be set,” the Eastern Cape Cricket statement said.

Andrew Breetzke, the CEO of the South African Cricketers’ Association, told Sport24 on Thursday that a re-evaluation of both their and CSA’s role in systemic racism needs to take place.

“SACA has life skills programmes that deal directly with diversity in teams and we need to revisit that. We have systems in place that have dealt with issues where players feel they have been unfairly treated in the past, and that still stands, but we need to look at them again. We are, and have always been, there to take up issues for players. In any given season, there are a number of issues that are raised. The system does work. 

“What has come to the fore in the last two weeks, though, is the unconscious biases that exist and that requires some work from everybody. We’re pleased that players are speaking up about things that have impacted their careers in the past. We have to welcome that. We have to have those discussions. That’s how we look at this and it’s incumbent on all stakeholders to look within,” Breetzke said.

A statement from the Proteas team regarding the Black Lives Matter movement was expected on Thursday but had still not been made at the time of going to press.

Racial tensions have been laid bare in South African cricket over the last 48 hours with 31 former Black players and five current Black coaches sending a letter to Cricket South Africa urging them to support the Black Lives Matter movement and confront racial divides in the game, while the president of the players’ association, Omphile Ramela, sent a letter to the sports minister asking him to throw the lawbook at the organisation for their lack of transformation.

Cricket South Africa, through their acting CEO Jacques Faul, have already issued a statement saying they stand in solidarity with the Black Lives Matter movement.

Former franchise players have provided a window into their experiences of racial discrimination as well, with their overwhelming narrative being that systemic racism upholds and perpetuates all the past wrongs.

The Titans, perhaps because they have been the most successful franchise, but more probably because Faul and Proteas coach Mark Boucher come from there, have attracted the most attention. Ethy Mbhalati, the leading wicket-taker in Titans history whose career ended in 2015 due to his involvement with matchfixing, said “there is institutionalised racism at Northerns” and “unfortunately when you questioned things, the system kicked you out and we were scared to lose our jobs”.

But Tebogo Siko, the current president of the Northerns Cricket Union and Titans cricket, has been involved in the administration of the franchise for many years.

“I can tell you that the Northerns Board is 70% Black and if the structures were blocking change then I don’t think that would have happened. Of course we are never in a position to say the status quo must stay the same, but the Titans seem to be being attacked left, right and centre based on our achievements. Which include having a Black coach [Mandla Mashimbyi] and assistant coach [Geoff Toyana],” Siko told The Citizen on Wednesday afternoon.

Siko also issued a statement on Wednesday responding directly to Mbhalati’s claims: “We’ve recently come to learn of the experiences of racial discrimination, cultural bias and remuneration bias Mr Mbhalati was faced with. There was never a formal complaint laid by Mr Mbhalati and this makes it difficult for us to deal with such a matter. We can also go on record and say Mr Mbhalati was among the top earners at the franchise towards the end of his career.

“The history of South Africa is a very dark one and we are well aware that remnants of our past live on 26 years later. It is clear that in our society people still battle with the difficulties from pre-1994 and some of these difficulties are experienced even within the game we love. As citizens of South Africa, we understand what we have been through and as a union and franchise we acknowledge that past and where we are currently. With this having been said, it is important that we make it clear that we do not tolerate racism and discrimination of any sort at franchise level, provincial, or anywhere within our pipeline.

“We have never had any complaints of racism in the past or in the present. Players and staff are aware of the processes they need to go through to lay a complaint. Our board has a Transformation and Ethics Committee, which is responsible for dealing with such matters should they arise,” Siko said.

Typical of the nation-building, reconciling force for unity he has always been, former Proteas batting star Hashim Amla made a rare foray on to social media in order to back Lungi Ngidi’s call to support BLM and also state that he stands with all those who are oppressed.

“The Black Lives Matter campaign has relevance for everyone. The person who believes the imagined superiority of Whites over Blacks or Blacks over Whites, or one nationality over another, is simply delusional. Many of us, including myself, have borne the brunt of these delusions and have crazy stories to tell, which is why it makes it even more admirable to see exceptional youngsters like Lungi Ngidi doing his bit to represent us all.

“The end product of being racist is only self-destruction.There are oppressed people here in this country and the world over, of all colours and walks of life, cricket included. However the darker-skinned people have had the worst of it. I stand with all those who are oppressed. And I stand with Lungi Ngidi,” Amla said.