Ken Borland

DURBAN, KwaZulu-Natal – In this economically-depressed time when sponsors are not exactly queuing up to get involved in sport, Vodacom’s partnership with golf has provided a great example of how a holistic approach can benefit not just the competitors but also whole communities.

Vodacom’s Origins of Golf Series is the longest-running pro-am series of events in the Sunshine Tour’s stable and the 17^th edition comes to Mount Edgecombe Country Club Estate this week for the third leg. Covid and civil unrest has made for a tough time in KwaZulu-Natal of late, but the sense of joy at being able to play golf and network with fellow human beings from all walks of life was palpable during the 36-hole Pro-Am that ended on Wednesday.

For Vodacom KZN Managing Executive Chris Lazarus just arriving at the golf course made him extremely happy.

“When I drove in, just to see all the flags and banners was great and something we haven’t seen around here for such a long time. It gives you the sense that the world is returning to some sort of normality. We believe in investing in what people what and not necessarily what Vodacom wants. It’s been really good for people to be able to let their hair down a bit..

“The name ‘Origins’ is indicative of where things start and we want to be feeding into career-building. As a company, Vodacom want to be hosting events from the grassroots up. We want to help all our customers, to get that feeling of community going. So we are focused on development, helping the youngsters out there all the way up to our present pros,” Lazarus said.

While the Vodacom Origins of Golf Series has helped launch many stellar professional careers – the likes of Thomas Aiken, Hennie Otto, Jean Hugo, George Coetzee, Darren Fichardt and Jaco Ahlers are all past winners – there are many people associated with the golf industry who are facing enormous difficulty at the moment.

“We want to go from just sponsoring a game to being good for society, similar to Vodacom’s involvement in other sports like rugby and soccer. We are not just ticking the box of hosting an event for a few days, we are also uplifting caddies, women’s golf and underprivileged kids, and we want to make a contribution that changes lives and society.

“Traversing all walks of life is very important for Vodacom and so we worry about our caddies, gender inclusivity and our under-developed communities. Of course there is a legacy involved in a tournament that started in 2004 and many of the golfers have built careers for themselves with our help,” Lazarus said.

Vodacom will be donating money to the rebuilding programme in KZN and, along with Spar, held a trolley dash on Wednesday afternoon for the benefit of Anthony Michael’s caddie, who won the lucky draw.

Thomas Abt, the Commissioner of the Sunshine Tour, said the Vodacom partnership was a great example of a relationship that really works.

“The Vodacom Origins of Golf is the longest-running pro-am series on tour and the series has worked for so long because it is the right blend of networking and brand awareness that Vodacom are looking for. Vodacom are a very dynamic company and so is the Sunshine Tour. That’s why the synergy has worked so well for such a long period. Long may it continue,” Abt said.

It is almost a law of sport that teams can become victims of their own success in terms of competitors trying to lure a franchise’s star performers away, and the Highveld Lions are currently going through an unsettled period marked by the departures of key internationals Temba Bavuma and Eddie Leie, as well as their general manager, Heinrich Strydom.

But it could have been a lot worse because CEO Greg Fredericks reportedly tendered his resignation as well, but the board did not accept it and managed to convince the popular former MP to continue in his role, thus avoiding another major blow to a union that also lost several experienced players to matchfixing bans at the start of last season.

Fredericks did not want to comment on his alleged resignation, but told The Citizen, “I had an offer which I turned down. My job here is not done.”

Strydom, who was also the CEO of North-West Cricket, has been appointed as the new chief executive of the Dolphins franchise and the Lions have been forced into a time of change, which they are trying to manage as best they can.

There has also been speculation that Cricket South Africa want to groom Lions coach Geoff Toyana for greater things by appointing him as one of the Proteas’ assistant coaches, which would be another blow to the franchise.

“Geoff has just renewed his contract with us for another three years. But if anything happens, we obviously do have succession plans and one or two individuals in mind. We are also advertising for a batting coach at the moment,” Fredericks said.

“The board has expressed concern, however, over the performances of the Highveld Lions and the Gauteng Strikers over the last season, and a committee led by David Terbrugge will investigate and come up with proposals. But the team lost Alviro Petersen and Neil McKenzie, and that experience you can’t replace overnight. People might not also know the important roles of players like Kagiso Rabada, Thami Tsolekile, Pumi Matshikwe and Lonwabo Tsotsobe.

“Heinrich was also a huge asset for us, but we are very happy for him. He’s a very hard-working person and we will miss him. But if our pipeline is strong, then we should be able to replicate our previous successes, it’s about ensuring our character and culture stay strong,” Fredericks said.

https://www.pressreader.com/south-africa/the-citizen-gauteng/20170525/282119226487652