Ken Borland

Eight months ago, Clive Eksteen was ‘just’ a former Test cricketer whose passion for the sport remained. But now he has to apply the same cunning he showed as a spin bowler to Cricket South Africa’s commercial operations and this week he was dishing out praise to the KFC Mini-Cricket programme where it all begins in terms of the game in this country.

“This is where it all starts, it would be so much harder for us to implement our plans without a program like this,” Eksteen told the KFC Mini-Cricket National Seminar at Kruger Park. “This is not only about the pipeline, it goes way beyond that. We want to get cricket to all 55 million people in this country, to create a love for the game. Cricket has got to make a difference in this country, it has to play a crucial role, and it starts with the little kids. There are more than 100 000 involved in the programme, thanks to the more than 8000 coaches, which is enough to fill all six of our international stadia.”

“When Temba Bavuma played that awesome knock at Newlands, the TV ratings went through the roof and from that we can see how big this game can become in South Africa. We had 14 million unique viewers watching cricket last season and there were 500 000 tickets sold for people to go watch the cricket at the ground, which is 68% more than the previous year,” Eksteen said as he applied factual numbers rather than spin to his mode of attack.

For CSA, it is just as important to cultivate customers for their product: to have cricket fans going to the matches or watching on TV.

“We have the most diverse following of any sport in South Africa but we’re not finished yet, cricket must get to every part of the country, we want to create a passion for the game. It’s a hard sport, but it teaches you a lot and you make friends for life.

“There’s no doubt we have fantastic talent second to none, but not all the kids will become reasonable cricketers let alone internationals. But they can become passionate followers and that’s a win for us from a commercial point of view. Full stadia, people watching the game, that’s what drives the sport. For sponsors, it ultimately comes down to numbers and when your first program starts with over 100 000 kids, from very diverse backgrounds, then that’s a massive plus.

“Coaches make the biggest impact on kids and KFC Mini-Cricket creates that passion and love for the game, it’s our flagship program and the beginning of how we sustain the game,” Eksteen said.

To make a star one needs enough heat and pressure to start nuclear fusion in a cloud of gas, but in a cricketing sense it’s all about CSA’s pipeline and KFC Mini-Cricket provides the masses of raw material that are necessary to find the ones that will glow brightly on fields around the country in the future.

KFC Marketing Director Thabisa Mkhwanazi says it is the biggest grassroots development program in the country, which is a big call, but the numbers back her up. More than 114 000 kids from 5584 schools were involved in the program last season, thanks to the dedication of nearly 9000 volunteer coaches and the excellent custodianship of CSA’s mass-participation manager, David Mokopanele.

Corrie van Zyl, CSA’s general manager of cricket, makes an even bigger call and says it is the best development program in the world. The fact that countries like Australia, India and England have been in contact wanting to know more about KFC Mini-Cricket, especially their marvellous Kids v Proteas Tour, suggests he may be correct.

I was privileged to attend the KFC Mini-Cricket National Seminar held in Kruger Park this week, which is an incentive for the top coaches of the previous season, a celebration of what has been achieved and a focused look at their future targets.

It may surprise some to know that I don’t recall hearing the word “transformation” once over the two days and that’s simply because, at that level, both coaches and players are already predominantly Black. Colour is one thing, but fixing the socio-economic conditions that make it so hard for any talented boy or girl to make it from the vast rural areas of our country is another matter altogether and KFC Mini-Cricket is probably the best weapon we have when it comes to taking the game to greater portions of our population.

Van Zyl was one of the speakers who addressed the delegates drawn from all 16 affiliates of Cricket South Africa and he pointed out in no uncertain terms that excellence at the highest level was non-negotiable, but that it was also dependent on grassroots development and vice-versa.

The former international fast bowler and national coach used the example of The Oaks Cricket Club from a small village near Hoedspruit where Cavaan Moyakamela, a coach with an extraordinary love for the game, mentors 70 children on a concrete slab.

“Imagine if a guy from The Oaks is chosen for the Limpopo U13 side, he will bring great passion and we can use and enhance that. Our dream is that a kid from that area can become a Protea, but there will be performance gaps – socio-economic factors that affect his health, physical and psychological development and his lifestyle – that we need to close for him.

“We cannot change the benchmark of international cricket, we have to take the players to that standard, and the responsibility of our coaches is to get the player there. If we don’t maintain excellence at international level then the grassroots suffers because we need money to develop that. They both depend on each other because the grassroots is the base of our game.

“KFC Mini-Cricket is the biggest part of that base, it is strong and built on the passion and dedication of the coaches. If we are to maintain excellence then we need quality coaching, so we need to grow coaches so the kids can grow under them. The growth of the program has been so good that with that base, the cream will rise to the top,” Van Zyl said.

Temba Bavuma spoke movingly about how he was first introduced to cricket via the program, getting to run around on the same Newlands ground where he scored his historic maiden Test century last summer; AB de Villiers is also a product, while the program is going strong in the remote regions of the former Transkei and Limpopo. It’s reach will only increase thanks to the wonderful news that KFC have extended their sponsorship of the program for another 10 years.

When the Kids v Proteas Tour came to Umtata, it was like the world’s greatest bazaar had hit town, such was the reaction.

“It brought Umtata to a standstill! Their little school was playing against the Proteas and it was magical. Many of the communities we have stores in hunger for this sort of development and our dream is for young people to look back and remember ‘the day KFC came to my small town with cricket’,” Mkhwanazi says.

It’s not exactly been a glorious week to be South African with disgraceful xenophobic attacks adding to the regular shame brought on the nation by corrupt leaders and authorities, and Eskom. But on the sporting front, Cricket South Africa (CSA) are facing humiliation as the threads start to come apart about what really happened in yet another World Cup disaster.

Mike Horn, the world-renowned adventurer, who became the first person to circumnavigate the equator under his own steam in 2000, and motivational coach, has no reason to lie about what happened in the changeroom ahead of the semi-final against New Zealand and his allegations of interference in selection have merely confirmed what just about everyone believes happened.

Remember, not one of the players has stood up and supported the “official” version provided by CSA and their staff, and neither has the Players’ Association.

The only possible reason for CSA to lie so blatantly about interference in selection is that they are ashamed of their own transformation model, because all right-minded people surely support the broader objectives of the policy?

And CSA are right to feel ashamed because they have shown little desire for ensuring that the goals of transformation are met, rather than merely fulfilling a quota and jumping into action when some heat is applied to them by politicians wanting a quick-fix rather than actually making the effort required to change our society.

Their utter disregard for the spirit of transformation was shown by Aaron Phangiso not getting a single game at the World Cup, a damning indictment of how shallow the whole #ProteaFire campaign was. If South Africa really were strong contenders to win the tournament, as their leadership constantly assured everyone, then it had to be utter nonsense that playing Phangiso against Ireland and/or the UAE would jeopardise their log position.

Half of the games the Proteas played in the World Cup were with only three players of colour, so why, if three was fine for the quarterfinal against Sri Lanka and the matches against West Indies, Ireland and Pakistan, did there need to be an intervention on the eve of the semi-final? Why didn’t the same interferer intervene for Phangiso?

The CSA board have shown before that they are as self-serving as any odium of politicians and there are members of that untrustworthy body who have previously severely undermined the Proteas and the players with cheap points-scoring efforts designed to further their own ambitions rather than the good of South African cricket.

With Horn having pulled the first thread out, the truth will eventually come out and then instead of having #ProteaFire, CSA will have been exposed as just one big #ProteaLiar.

But the CSA board are ruthless bullies and whoever breaks ranks can expect their privileged position in South African cricket to come to a quick end. Chief Executive Haroon Lorgat is the man sitting with the most egg on his face at the moment, but as an employee of the board, he will certainly lose his job if he reveals the truth.

It’s little wonder then that someone like Fanie de Villiers, whose out-of-touch views of South African cricket have led to him being persona non grata with the team, is sadly able to entice one of our brightest talents, Hardus Viljoen, into emigrating to New Zealand.

The basic truth, as it always has been, is that until Cricket South Africa have a board whose priority is the good of the game in this country and not their own ambitions and fiefdoms, real transformation will not be achieved.

Up-and-coming Titans fast bowler Eldred Hawken had his promising first season of franchise cricket interrupted by a back injury, but he has managed to rehabilitate himself in time to take up a place at the prestigious national academy at Cricket South Africa’s Centre of Excellence, an indication of what a talent he is.

Hawken only played four of the champion Titans’ Sunfoil Series games, but showed enough in taking nine wickets at an average of 30.44 to suggest he has a bright future. He may be 27 already, but there is something reminiscent of Dale Steyn in him in the way he is able to swing the ball at high pace and in his physique.

“I’m pretty excited moving forward. My back seized up during last season so I was helluva surprised to be called up for the academy. I thought maybe I was past it in terms of age, but it’s nice to know my good work paid off,” Hawken told The Citizen.

“The Titans side made me feel very comfortable, even though my first over went for 14 runs! But I felt comfortable after that [a change of ends helped!] and I got settled in for cricket at that level, although I still have a lot of work to do, especially on my conditioning. I can bowl 20 overs in a day in amateur cricket, but it’s harder to bowl 15 in franchise cricket because there’s more intensity.”

The similarities with Steyn don’t end with just the physical, however, as Hawken is from Tzaneen and also attended Merensky High School. The lithe Titans prospect admits that the great fast bowler was his role-model growing up as a cricketer in the Limpopo province.

“Dale was my hero. My dad, who was president of Limpopo Cricket, coached both of us at the Hornbills club in Tzaneen and when I was 12 or 13 I would go and watch them play. I would bring my whites just in case and often I would be standing at mid-off watching Dale bowl or watching clips of him on TV.

“I was actually an off-spinner until I was 16 and then when I changed, I envisaged in my mind his action as the basis for what I was trying to do. Those days were a big influence for me, I had the structures to flourish. The area has produced quite a few fast bowlers including Dale, Ethy Mbhalati and Marchant de Lange,” Hawken said.

The expert attention Hawken gets at the national academy means he has a good chance of following in the footsteps of those bowlers and becoming the leader of the Titans attack.