Ken Borland

“The current structure of global cricket is unsustainable and countries outside of the ‘Big Three’ (India, England and Australia) will play less and less bilateral series cricket, with some in danger of disappearing altogether from the Test cricket scene,” Tony Irish, who is an independent director of cricket’s global players’ body, the World Cricketers’ Association, has warned.

The only international cricket that really makes money now is India at home and abroad, and England and Australia tours. Any other bilateral cricket loses money. Bilateral cricket is those tours between countries playing Tests, ODIs and T20 matches.

The Future Tours Program previously ensured every team would play each other twice in a four-year cycle, home and away. But Narayanaswami Srinivasan [India], Giles Clarke [England] and Wally Edwards [Australia] deregulated everything in 2016, making bilateral tours a free-for-all. There are no rules, and therefore there is no context to so much international cricket.

It has become like Liverpool playing Arsenal and Chelsea five times a year and Bournemouth just once. But the BCCI [Board of Control for Cricket in India] don’t want more regulation and a well-structured calendar. That would mean they cannot wheel-and-deal, give and take games away from countries depending on whether they vote with them or not.

They want the status quo to continue so they can maximise their own revenues. England and Australia just go along with them and no-one stands against them.

There also needs to be a more equitable distribution of ICC revenues. India take nearly 40% of the revenues and they already get huge pots of money through the IPL and bilateral cricket.

There is huge financial inequality across the game with India at the top of the pile. India has resources of approximately $1.5 billion dollars per year; the country in 13^th place gets $6 million per year yet these two teams must compete against each other. How do they expect this to be a contest? There are 108 International Cricket Council (ICC) member countries and 50% of ICC revenues go to the ‘Big Three’, 87% of bilateral revenues are retained by England, Australia and India; while countries ranked 13 to 108 get 2% of total cricket revenues. ICC revenues are those generated from ICC events i.e. world cups, and is different to bilateral revenues which are the aggregate of what all of the countries generate from their series against each other.

Why must the ‘Big Three’ take such a huge slice? The system is just so inequitable and so incoherent. The whole structure, even ICC events, is set up for them and they have won 19 of the last 22 major ICC events.

While life is obviously good for Indian cricket, and they do deserve consideration for being the biggest market in the game, the second-biggest sport in the world is in danger of becoming like gridiron or baseball, which are minor sports in all but a couple of countries.

The ‘Big Three’ are just maximising revenue for themselves now, but it’s very short-sighted because in five or six years they might have no-one else to play against. People will get bored of just watching England-versus-Australia-versus-India. It’s a bad strategy and it’s one of the reasons the players are gravitating towards franchise leagues.

The ICC held their AGM in late July and set up a working group to make recommendations to the ICC board on an improved system of playing international cricket. But Irish, who is also a former chief executive of the South African Cricketers’ Association, told kenborland.com that despite this initiative and the phenomenal interest created by the magnificent five-Test series between England and India, “bilateral international cricket for other countries is highly endangered unless structural changes are recommended by this group and those structural changes are implemented”.

“The current system is broken,” said Irish, “primarily because there is no coherent playing schedule centrally controlled by the ICC, and bilateral cricket consists of a matrix of individual deals between countries, with no rules.

“This allows the ‘Big Three’ to play more and more against each other and less and less against the smaller countries. In a landscape where the global media rights revenue pie is also getting smaller, the commercial value of series between the smaller countries is dropping and these countries will soon no longer be able to afford to play bilateral series, which includes Test matches.

“This is also happening in a system where there is an inequitable sharing of revenues from ICC events. The combined effect is that in the current system the rich get richer and the poor get poorer. The smaller countries will, in addition, struggle to retain their best players for bilateral cricket as these players can earn more playing in T20 leagues around the world than they can playing bilateral cricket for their countries.

“The ICC sees all these franchise T20 leagues purely as domestic cricket, but in reality they are not – they all use international players and because of that they compete with bilateral cricket for players. In an unregulated schedule they also compete for calendar space. For a number of the small countries, the leagues are winning this battle against bilateral cricket; and Test cricket being the longest format, and the most expensive to stage, will suffer the most.

“In South Africa, despite the Proteas being the world Test champions, the team is scheduled to play only four Test matches over the next 12 months and there is no home Test cricket in the coming season,” Irish pointed out.

Amidst this pessimistic outlook, however, the World Cricketers Association released its Game Structure Report (https://theworldca.com/wp-content/uploads/2025/03/Global-Game-Structure-Report-Final-1.pdf) in March. The report is the only holistic review of the structure of cricket and is based on over 60 detailed interviews with game stakeholders (including administrators, media and commercial partners, players, team owners and broadcasters and journalists), extensive player surveys, statistical and scheduling data, and financial and economic data. Among the recommended structural solutions are:

1. A centrally controlled (by ICC) global calendar which includes all bilateral cricket, ICC events (eg World Cups) and T20 leagues using international players
2. Simpler and easier to follow competition structures across all formats with credible points systems to provide context
3. Workable windows for core international bilateral (including Test) cricket
4. A more equitable distribution of ICC event revenues
5. A regulatory framework across the cricket system.

“This shouldn’t be all doom and gloom because there are solutions to this. They however require structural change to the whole system and not a tinkering with the current system. The introduction of windows for bilateral cricket is part of a workable solution to ensure bilateral cricket, including Test cricket, can co-exist with T20 leagues rather than compete with them,” Irish said.

“In the current system, no top countries play during the IPL, so that effectively has its own window. The IPL is fantastic for the game, but that window will continue to grow because of the billion-dollar investments in it and its insatiable market. It’s already gone from six weeks to nine weeks and this growth cuts into the playing calendar of other countries.”

“In addition, we’re now seeing cross-ownership of teams with the IPL franchises having sides in the SA20, The Hundred, Caribbean Premier League and Major League Cricket (USA). Eventually we’ll get to the stage where T20 franchises will offer the best players contracts to play for all of their teams across multiple leagues.

“If this happens, the national Boards will lose contractual control over their most important assets, being their players. If anything should act as a warning sign to the national Boards that the system must change, it is this.

“In a restructured system, the World Test Championship could also be improved. Currently it is confusing because the points system is contrived to fit the existing matrix of bilateral deals which has some teams playing more matches than others and some countries not playing others at all.

“Very good Test teams like the Proteas and New Zealand are playing fewer and fewer Tests, which will translate into less and less domestic four-day cricket – the breeding ground of Test cricketers. A four-day domestic first-class competition is one of the biggest cost items for every national Board, but if Test cricket loses money and less and less of it is played, then it is obvious that Boards will cut back more and more on four-day domestic competitions,” Irish said.

“We believe, said Irish, “that by making these changes it would significantly improve the global cricket product and that this would result in additional annual global revenues of approximately $250 million. The Boston Consulting Group, which has done a significant amount of work on the economics of the game, believes that the global cricket industry revenues should be about double what they currently are.

“We presented the World Cricketers Association Game Structure Report at the World Cricket Connects conference at Lords in June (just before the World Test Championship final) and it was well-received by the majority of those present at the conference.

“We know however that our proposals are being met with resistance at the ICC level. I think that most countries know that the current system is either broken or that it should be significantly improved. If the ICC group looking into the global structure don’t like our proposals, then it will be interesting to see what recommendations they make to deal with the current problems.

“I don’t believe the current system can carry on much longer without some countries being forced to abandon aspects of bilateral cricket or them losing their most important assets as the game continues in the current direction of travel,” Irish said.

If we want international cricket to be a healthy product then we can’t just go on doing the same thing. Even the richer countries will eventually fall off the edge, it’s a downward spiral. It’s all going in the wrong direction, especially if you’re a smaller country, and no-one is stopping the train.

The Global Game Structure Report calls for four 21-day protected windows reserved for bilateral cricket in which no T20 leagues can be held. It would mean every country would play at least one match per format against all other teams. Promotion and relegation between two divisions would provide greater context and jeopardy.

To save bilateral cricket, we need structural change, not a little plaster. Day/night Tests, pink balls, four-day Tests – none of it has worked to meaningfully change things.

Previously, the Woolf Report was specifically about ICC governance, but India didn’t like it and so the ICC dismissed it. It was the same three countries getting their way because India don’t want to lose their bargaining chips. Remember when Haroon Lorgat stood up to them and India cut their tour to South Africa in half and CSA lost a billion Rand?

The ICC and the ‘Big Three’ seem intent on allowing such great cricketing nations as South Africa, New Zealand and the West Indies to fade into obscurity, their heroes and entertainers seen only in dusty old archival film footage.

Whenever a new, young fast bowler bursts on the scene – and in the South African context especially a Black African paceman – there is always a certain amount of hysteria.

Often the player fails to live up to the hype. But one can safely say that Kagiso Rabada, who will play his 50^th Test when South Africa take on India in their series-decider starting at Newlands on Tuesday, has fulfilled his extraordinary talent and there is still more to come from the 26-year-old.

So far in his Test career, Rabada has taken 226 wickets at an average of 22.57. This compares most favourably with the greats of South African fast bowling. After 49 Tests, Dale Steyn had 255 wickets at 22.82; Allan Donald 248 at 21.91; Shaun Pollock 203 at 20.26; and Vernon Philander 183 at 21.95.

And Rabada has made it clear that for him, it’s the long game that matters. He wants to pile up those numbers and not just be a shooting star.

“You can’t take anything for granted in international cricket, but for me it’s about longevity, I don’t want to be doing well for a short period of time, that’s what drives me,” Rabada said.

“As much as it’s about getting wickets, it’s also about being the best I can be. And there’s no limit to that, I am nowhere near done. There are lots of ups and downs, and the challenge is to keep those good performances going for a long amount of time.

“You have to navigate those lows and external pressures can influence your game and the team space, but you get better at handling that with time. I just constantly remind myself that it is meant to be fun.

“I think back to the teenager who just wanted to play cricket, who had a burning desire to play at this level, next to my heroes. It’s been an honour and privilege to play alongside some big names,” Rabada said.

The fact that Rabada is sometimes criticised for not giving his all is a symptom of the high expectations that continually follow him.

His response to that: “I just try to keep it as simple as possible. The dry spells can come at any time and then you have to realise your strengths and improve on your weaknesses.

“Remember what got you here in the first place are your strengths. I really want to get the best out of myself,” Rabada said.

Marco Jansen announced himself in the IPL back in April, but over the next couple of months the six-foot-eight 21-year-old could really burst on to the international scene as he is tipped to make his Test debut against India, either on Boxing Day or in the New Year.

And the good news is that Jansen is in fine form, having shone during the SA A series against India A that ended last week. In six first-class matches this summer for Eastern Province Warriors and SA A, he has taken 17 wickets at an average of 20.29. On a flat Bloemfontein pitch, Jansen troubled the India A batsmen more than his returns suggested.

“I was very pleased with how that series went because Bloemfontein is not easy for seam bowlers,” Jansen told The Citizen on Monday. “I just tried to be as consistent as possible.

“Fortunately I played a bit of four-day cricket before the series and it’s all about consistency otherwise you won’t get that rhythm or be on a good run. I’m bowling well at the moment because I’m consistent and hopefully I get to play one or two games for the Proteas.”

Growing up in Potchefstroom and starting his professional career in Bloemfontein, Jansen has certainly honed his skills on the sort of good batting pitches you get at Test level.

“When I look at a pitch and realise that it’s flat, I try and take responsibility and be as consistent as possible in terms of where I land the ball and how much energy I put in.

“Growing up in Potch, it was easy to get deflated and not give 100% all the time. But the players in Bloem helped me and I developed a new mindset – not to shy away, to go harder when it’s flat, be even more consistent and bowl with more energy,” Jansen said.

Having played for Mumbai Indians this year and now taken on India A, Jansen has plenty of intel in the memory bank for when the Test team arrives.

“It helps to know how they think and I know most of them. If I do get a chance to play against them, then you want to play better than them. You look forward to it especially because you know them.

“Someone like Hanuma Vihari, man he faced a lot of balls in the SA A/India A series! When I hear his name, I just see balls and balls. We actually chatted a lot and he batted really well in those conditions.

“We spent a lot of time joking around too and I told him that there will be a bit more bounce in Pretoria and Johannesburg, there’s no other pitch like Bloem in the country. I told him he better get his plans together!”

Likewise, Proteas fans can bank on Jansen, if he does make his debut, having both a plan and great form to rely upon.

Kagiso Rabada is hardly a veteran of the cricket scene at just 26 years old, but he has been around for a while and, with an extremely wise and mature head on his shoulders, he is already finding ways to give back to the young pups rising not only in his chosen sport but in all spheres of athletic and artistic endeavour.
Rabada will lanch his own talent management agency on Saturday – KGR Sports and Entertainment, a combined effort with Ashley Kotzin, the CEO of ForwardZone, a 22-year-old company also in the field of talent management in the sports and arts.
“KGR is all about collaborations and networks, both locally and globally. With Ashley, who has more than 20 years experience in this field, we have access to lots of networks and it’s about building and leveraging those. Managing sports people is about much more than just signing a contract, it’s about leveraging the off-the-field opportunities as much as possible.
“We want to combine the on-field and off-field product and make it great for any athlete or artist. A lot of pieces need to come together for that and it has always been an interest of mine to be involved in the corporate space, this is something I’ve always wanted to explore. I think I can do it from a different perspective,” Rabada told Saturday Citizen on Friday.
Rabada not only has the pace and skill to stun opposition batsmen but also the business nous to impress someone with the expertise of Kotzin.
“What is true of KG as a person – and as a brand – is that he is multi-dimensional, multi-talented and so much more than just an on-field hero. He is also a leader and creator off of it. We are excited about being a part of all of the ways in which KG expresses himself – as an athlete, as a leader, as a creative, as a savvy businessman and community builder.
“His competitive edge, drive to succeed and his profile in the international sports arena are key elements to the growth and success of KGR. We are proud to have KG as a partner in this business, and look forward to walking a special journey with him. The confident and competitive athlete you see on the field is the same in business,” Kotzin said.