Ken Borland

Calls for increased red-ball cricket for the country’s domestic players have been ignored by Cricket South Africa in the fixtures for the forthcoming season, but director of cricket Enoch Nkwe has defended the schedule, saying there will be opportunity for more four-day cricket when there is more sponsorship for the format.

The coming season will once again see just a single round of matches in the CSA 4-Day Domestic competition, plus a five-day final. The majority of the competition will be played between November 4 and December 30, with two rounds in February and the final scheduled to begin on February 28. A shortage of long format cricket has been blamed for the Proteas’ poor results in recent years, especially in Test cricket.

The SA A team will also play three four-day matches against West Indies A between November 21 and December 8. But the programme will then be overwhelmed by T20 cricket, with not only the SA20 in January but then a T20 Challenge for more than seven weeks from March 8 to April 28. Most of the country’s top players will be unavailable for this tournament, with the IPL starting on March 29. And, at the end of a long season and so close to the SA20, there is bound to be an element of ‘cricket fatigue’ amongst fans and players.

“We did look at a double-round first-class competition, but we decided to put more investment into the SA A team,” Nkwe told Rapport. “Making a very strong Test side is a priority, and we can expose a pool of players in the SA A side, allowing Test coach Shukri Conrad to see them up close.

“We spend close to R300 million on all aspects of domestic cricket, on and off the field, and our members [unions] add to that as well. With more investment in four-day cricket, we will be able to have a double round, but it costs more because of the longer accommodation. We’re still looking to engage the corporate world on assisting with that,” Nkwe said.

In terms of a seven-week T20 competition shorn of its top players at the end of the season being a hard sale, Nkwe said it was an opportunity for fringe players to put forward their credentials.

“Ideally we’d like our T20 to be played before the SA20, but it’s a challenge fitting it all in. It all depends on what is more the priority in each season. This season we are starting with the One-Day Cup this month because of the 50-over World Cup beginning in October. Then with the next T20 World Cup in June 2024, we want to play a lot of T20 leading up to that.

“The T20 Challenge will test our system, it’s what we’re looking to implement – to tap into our depth by providing opportunities and growing it. I’ve seen really good T20 players in Division II and hopefully the competition will bring a different energy.

“Yes, there will be pressure at the back end of the season, but we had a long season in 2019, that was a lot more hectic. Managing players has become our number one priority, and also keeping our domestic cricket strong. But the ICC schedule is a challenge, making us juggle things. It will be red-ball cricket that is the priority in some seasons,” Nkwe said.

The former Proteas coach said they would also be encouraging the teams to transact loan agreements to ensure a high standard of play in domestic cricket.

“The loan system has always been there – you’ll remember I brought Lizaad Williams to the Lions in the 2019 T20 Challenge – it’s just not being used. But we’ll be encouraging the coaches to work together because we can’t have our best talent not playing.

“We’ve hit the reset button for domestic cricket because we recognise that it adds a lot of value, it is impactful in the way it feeds into the Proteas. We’ve introduced a five-day final to mirror what the World Test Championship does, SA A playing the middle of the season is a big investment and we’ve reinstated the Colts competition. It’s about a strong pathway moving forward and we are slowly all getting aligned,” Nkwe said.

GQEBERHA, Eastern Cape – Vodacom’s 17-year title sponsorship of the Vodacom Origins of Golf Series makes them one of the Sunshine Tour’s most loyal partners, giving South African professionals playing opportunities through the winter, but the telecommunications company has always also been focused on the higher calling of helping develop people in general and supporting charitable initiatives in the communities they visit.

This week the Vodacom Origins of Golf Series is in Gqeberha for the two-day Pro-Am and then the professional tournament at Humewood Golf Club, and Tshego Malinga, the executive head of department for the Customer Business Unit Eastern Region, is focused on making sure the event touches many peoples’ lives.

“We have the ability to make sure profit meets purpose and I am a firm believer that the two are never mutually exclusive. At the centre of everything we do at Vodacom is the desire to enable our customers to live out their purpose. We do that by connecting them in an environment in which they can express their passions and aspirations.

“But it’s also important for Vodacom to be part of the development of South Africa as a whole, and sport plays a very important part in the development of the nation. We want to help people explore their talent and hopefully some of them can go on to become international icons. We also want to be helpful to the community and the Vodacom Origins of Golf Series has really assisted in the funding of many charities,” Malinga says.

This week’s Vodacom Origins of Golf Series Pro-Am at Humewood will be raising funds for the Maro Foundation, which was started in 2014 by Pamela Mabini.

A social and gender activist from Kwazakhele, Mabini used her corporate connections to distribute food, blankets, clothes, shoes and hygiene products to the homeless. Since then she has opened two facilities in Johannesburg for the rehoming of mentally handicapped, disabled or HIV-positive children who have been abandoned by their families,

“We have the ability to really help this NGO that is also helping in the fight against gender-based violence, so that’s our big focus for this tournament. We want to help those who have less access to things we might take for granted. We need a consciousness of the environment we operate in, we can’t just be focused on our share price.

“It is super special for us to be able to host this event and help the Maro Foundation in these times of Covid and all the hesitation around that. It’s a tricky balance making sure people are safe but also bringing them together. We really want the show to go on, so we can keep helping people. It’s an honour for Vodacom to be able to do that,” Malinga says.

Although not a golfer herself, Malinga is also acutely aware of the history of Humewood Golf Club, one of South Africa’s top courses and the host of many major tournaments.

“Vodacom, Humewood and the Eastern Cape are all very iconic brands, so this event is the amalgamation of very strong South African brands. We all have a responsibility to society and Humewood has a strong heritage in both Eastern Cape and Port Elizabeth society. It has credibility because of its heritage and this collection of brands people love makes it easier to galvanise them around their shared history and love for the province and city,” Malinga says.

The Pro-Am Dinner on the eve of the Vodacom Origins of Golf Series has already raised R25 000 for the Maro Foundation, with the fundraising efforts continuing all week.

Financial services provider Momentum announced on Tuesday that they will continue to prop up the national women’s cricket team but they have pulled the plug on renewing their sponsorship of men’s ODI cricket when their contract expires in April 2021, in a clear shot across the bows of Cricket South Africa.

A statement released by public relations firm Fleishman Hillard on Tuesday said “Momentum has expressed that they are not satisfied with the current state of affairs at CSA regarding governance and other reputational issues”.

“We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game. We wish CSA well as they move forward,” Momentum’s head of sponsorships Carel Bosman was quoted as saying.

While the move is not unexpected given the previous concerns Momentum have expressed over the governance issues plaguing CSA, there will be great relief that the Proteas Women’s side, a talented outfit that has lifted itself into the upper echelons of the game but desperately needs more support to remain competitive with highly professional teams like Australia and England, will continue to receive the backing of one of cricket’s most loyal supporters. That contract runs through to April 2023.

“We have been extraordinarily proud of our role in supporting the advancement of the women’s team and remain committed to that sponsorship agreement. Our continued support of the Momentum Proteas is in line with our brand narrative and we will continue to shine a light on their talent, build their commercial value and enable them on their journey to success,” Bosman said.

Tuesday’s announcement is a major blow for the men’s game, however, as Momentum have since June 2012 been leasing their support to just about every level of the pipeline – the U13, U15 and U17 schools weeks, developmental initiatives such as the Momentum Friendship Games, the national club championships, the Momentum One-Day Cup for domestic franchises and all ODIs involving South Africa.

The Willowton Group, through their Sunfoil brand, announced a massive increase in their sponsorship of cricket on Monday via a four-year deal that covers all first-class long format games, including home Tests.

Sunfoil became a sponsor during troubled times for Cricket South Africa last year, stepping in to back the Test series and ODIs last season when not many other corporates were interested. But with CSA’s reputation almost back to its best, the sunflower cooking oil brand has increased its sponsorship to R14 million a year, seven times as much as the previous deal.

“A lot of people thought that we were a one-season wonder and that was part of our motivation to continue our sponsorship. We wanted to show that we were not just catching things on the cheap, we’re in cricket for the long haul and it’s all about giving back for us,” Shoaib Moosa, the sales and marketing director of the Willowton Group, told supersport.com at the sponsorship announcement at the Wanderers on Monday.

Sunfoil will also play a major role in domestic cricket, and will sponsor both the four-day franchise competition and the three-day amateur tournament.

SuperSport have been the sponsors of the four-day tournament for 16 years, the SuperSport Series replacing the old Castle Cup in the 1996/97 season, and CSA acting chief executive Jacques Faul praised the broadcasters for not standing in the way of their wish to bundle all long-format cricket together.

“We have to thank SuperSport for allowing us to take this sponsorship to Sunfoil because we wanted to group all the long-format cricket together. SuperSport have been a wonderful supporter of South African cricket and they will continue to be our broadcasting partner,” Faul said.

Brandon Foot, SuperSport’s head of acquisitions and legal said: “SuperSport is very proud to have sponsored the SuperSport Series and to have contributed to this important nursery of test match cricket. As the World of Champions steps aside from this role, SuperSport remains committed to CSA as its production and broadcast partner in all formats of the game, both domestically and internationally. SuperSport will also retain its interests in franchise and other cricket in South Africa.”

The Willowton Group also have a rich history of involvement in development cricket with their highly successful township programme in KZN being extended to Gauteng last year, while their cash for boundaries incentive in the 2011/12 tests raised R700 000 for their bursary fund, which now supports over a dozen children.

“The fruits of our involvement in cricket are seen where it matters most – at grassroots level – and hopefully we can produce some top-class cricketers from our development programme. But I will be happy even if we produce one doctor because of our bursaries and provision has been made for this programme to be expanded on a national level,” Moosa said.

The Pietermaritzburg-based businessman admitted that his company’s involvement with the senior national team had certainly benefited Sunfoil as well.

“Twelve months ago, if you asked the public, no particular brand of cooking oil would have come to mind. But now, the exposure and awareness and turnaround in volume of Sunfoil has been absolutely amazing and has assisted us in our goal of becoming the market-leader in South Africa,” Moosa said.

The success of that initial sponsorship deal means long-format cricket now has passionate backers from the Proteas down to the amateur teams, not forgetting Sunfoil’s key role at junior level as well.

Having secured yet another major vote of confidence in the way they have set about restoring the faith of corporates, Cricket South Africa are now looking for someone to take on another hugely valuable property in their twenty20 rights, both domestically and internationally, including for the Proteas team sponsor. The South African national team will provide a wonderful shop window in the ICC World T20 in Sri Lanka in September, with the normal rules being relaxed to allow sponsors’ names on their shirts.

http://www.supersport.com/cricket/domestic-cricket/news/120730/Massive_increase_in_test_sponsorship_for_CSA