Ken Borland

Financial services provider Momentum announced on Tuesday that they will continue to prop up the national women’s cricket team but they have pulled the plug on renewing their sponsorship of men’s ODI cricket when their contract expires in April 2021, in a clear shot across the bows of Cricket South Africa.

A statement released by public relations firm Fleishman Hillard on Tuesday said “Momentum has expressed that they are not satisfied with the current state of affairs at CSA regarding governance and other reputational issues”.

“We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game. We wish CSA well as they move forward,” Momentum’s head of sponsorships Carel Bosman was quoted as saying.

While the move is not unexpected given the previous concerns Momentum have expressed over the governance issues plaguing CSA, there will be great relief that the Proteas Women’s side, a talented outfit that has lifted itself into the upper echelons of the game but desperately needs more support to remain competitive with highly professional teams like Australia and England, will continue to receive the backing of one of cricket’s most loyal supporters. That contract runs through to April 2023.

“We have been extraordinarily proud of our role in supporting the advancement of the women’s team and remain committed to that sponsorship agreement. Our continued support of the Momentum Proteas is in line with our brand narrative and we will continue to shine a light on their talent, build their commercial value and enable them on their journey to success,” Bosman said.

Tuesday’s announcement is a major blow for the men’s game, however, as Momentum have since June 2012 been leasing their support to just about every level of the pipeline – the U13, U15 and U17 schools weeks, developmental initiatives such as the Momentum Friendship Games, the national club championships, the Momentum One-Day Cup for domestic franchises and all ODIs involving South Africa.

Former Proteas all-rounder and current Warriors coach Robin Peterson says he felt like he was one of the first Black players to be ‘planted’ in South African domestic cricket after unity and one of his first experiences was being called a “K…..” by his favourite cricketer growing up.

Peterson made his first-class debut in January 1999 for Eastern Province B and went on to play 183 franchise games for the Warriors, Cape Cobras and Knights, as well as representing South Africa in 15 Tests, 79 ODIs and 21 T20 Internationals.

“I was probably one of the first players of colour to be planted in the system, I say ‘planted’ because it felt like that. When I played for Eastern Province, there were only two players of colour in the team, myself and Garnett Kruger. We were in the minority, everyone else was White. And I was called the K-word in a provincial game years ago by someone who represented South Africa in a lot of Test matches.

“He was actually my hero growing up and I respected him, so it was a very sad thing. As one of the first generation of Black players, I didn’t have the confidence to put up a fuss, who do you go to, there were no protocols in place. But it made me angry and motivated, and I got a hundred in that game. He is no longer involved in cricket in South Africa, I don’t feel it’s necessary to go back into that space, I just feel pity for him. And I want to confront the issues of today and not dwell in the past,” Peterson said in a recent webinar for the Ahmed Kathrada Foundation on racism in cricket.

In his new role as coach of the Warriors, Peterson called for greater consultation when it came to transformation policies, which he called ‘outdated’. This year is the 22^nd anniversary of the establishment of Cricket South Africa’s transformation committee, while the decision to make the rapid Africanisation of cricket a priority is celebrating its seventh anniversary, and it is four years since the existing quota of six players of colour, three of which must be Black African, was implemented.

“As a coach now in the system, I find it very divisive and our policies on transformation are a bit outdated, calling each other Black Africans and Coloureds. Do they align with high-performance sport? I find it very difficult as coach to keep a united changeroom, all these silos just create more division. We are the people who implement the policy so we need to be consulted.

“We need a more collaborative and consultative approach because at the moment people are fighting each other in the changerooms. We want a united South Africa and the current policy does not reflect that. The coaches were never consulted and we have to implement it. We need 11 players of different skills, not just numbers like 6+3. The relevant people need to start being consulted,” Peterson said.

SA Rugby CEO Jurie Roux said recently that every union whether provincial or international is going to join up with private equity partners either sooner or later. Rugby has been one of the slowest sports to embrace professionalism though and I can hear many fans wailing that private equity is going to ruin the game.

“Private equity in rugby will have a massive influence, it will probably control rugby. And yes, SA Rugby is in discussions with private firms, but I don’t think there’s a union that’s not talking to someone. We all live in a post-Covid world that is now a much smaller pond and there is the opportunity now for investors to buy things at much cheaper prices. Private equity is here to stay, you’ll either join early or late, but join you will,” Roux said in an online press conference earlier this month.

There is perhaps going to be understandable anxiety that rugby is going to end up in the same sort of mess as the Premier Soccer League has with the controversial sale of the famous BidVest Wits club to a little-known National First Division club, Tshakhuma Tsha Madzivhandila, based in Limpopo. Thanks to BidVest cynically pulling the plug based purely on financial considerations, 99 years of history is down the drain, a club that has won nine top-flight trophies and produced players such as Gary Bailey, Peter Gordon, Richard Gough, Sam Magalefa, Thulani Hlatshwayo and Benson Mhlongo for all intents and purposes no longer exists.

Never mind Western Province leaving Newlands, can you imagine the outrage if it was announced that the Bulls were moving to Polokwane and would henceforth be known as the Buffaloes?

But let me allay your fears by pointing out that rugby has mechanisms in place to prevent such stupid things from happening.

Before going to market, a union will split its assets between a commercial/professional arm, which will largely deal with corporate matters like sponsorships, advertising, marketing and broadcast deals, and an amateur arm which will hold assets like the stadium (whether they own it or have a rental deal) and ‘intellectual property’ like the team name.

Stakeholders can then buy shares in the commercial/professional arm. A private company can buy 25% of those shares and the union gets the cash, while the equity partner takes dividends while also hopefully driving up the commercial value of those properties.

Even though SA Rugby’s constitution now allows for private companies to own up to 74% of a union’s professional arm, as long as the ‘amateur’ administrators have done their paperwork correctly then properties like the team name or where they play should be totally protected even if the union is now a minority shareholder.

The Bulls have been amongst the first unions to really make private equity work for them, with Patrice Motsepe’s African Rainbow Capital Investments and Johann Rupert’s Remgro each owning 37% of the Blue Bulls Company. First prize to them because the influx of cash has allowed the Bulls to hire big-name coaches in John Mitchell and now Jake White, who is totally revamping the team with a host of quality additions to the player roster.

Perhaps the first thing for a union to ensure is that there is synergy between themselves and their private equity partners, so that they can work together to run a successful team.

Unfortunately there have been two unions in the news lately for getting it all wrong – the Eastern Province Rugby Football Union and the Western Province Rugby Football Union. Both those beleaguered unions seem to be suffering from a bunch of rank amateurs trying to run multimillion rand businesses.

After years of wrangling seemed to be coming to an end with the signing of heads of agreement to sell Newlands to Investec, WPRFU president Zelt Marais has unilaterally decided not to sign off on the rest of the deal, despite already taking an advance of more than R50 million from Investec. Interestingly, the WPRFU also owe Remgro R58 million for a loan. These are powerful enemies to have and one fears that the once proud union could be heading the same way as Eastern Province.

The embattled Port Elizabeth franchise just seems to lurch from one crisis to the next and fresh problems are now springing up between the company that holds the majority shareholding in the Southern Kings and the EPRFU.

Roux was not specifically talking about the Southern Kings or Western Province, but his message certainly applies to them when he said political interference tends to surface when administrators try to run their franchises as an amateur entity.

But to borrow from Saturday Citizen deputy editor Brendan Seery’s excellent Column, for every couple of Onions that have to be dished out to unions, there will be more Orchids given out to those who make private equity work.

Simply put, rugby is unable to survive this post-Covid world without them so, like the Wallabies and scrums, every union just has to find a way of making these partnerships work.

Dean Elgar, in typically dauntless fashion, said on Monday that he is not only up for the challenge of being South Africa’s new Test captain but that leadership also comes “extremely easily” to him.

The resolute 32-year-old opening batsman has been mentioned as a strong candidate for the Test captaincy now that Faf du Plessis has retired and Quinton de Kock has been told he will only be the white-ball captain. Elgar is assured of his place in the team and has captained the Test side before, losing by 211 runs to England at Lord’s in 2017 and beating Pakistan by 107 runs at the Wanderers in 2019. And the left-hander said on Monday that he was willing to step up and take the reins if asked.

“It’s tough being a Test captain but I think leadership has generally come extremely easily to me, I’ve done the job a lot, from school days through to franchise level. If it were offered to me I would definitely think long and hard about it and it would mean a lot to me. But it’s not like a job interview where you hand in your CV. You don’t put your hand up for it, it’s something that’s decided by someone else, who they think is the best person for the job and I will respect their decision,” Elgar said.

“But in the last eight years of playing international cricket I’ve had quite vast learnings from the personnel in the changeroom on the way you conduct yourself when it comes to preparation, the media and off the field. I’m extremely grateful for that, as a person I’ve never stopped growing and hopefully what I’ve learnt I can pass on to the younger guys.”

And Elgar, renowned as being one of the toughest competitors around, certainly has visions of restoring South Africa to their past status as one of the world’s best teams.

“We’re coming off a tough summer playing India away and England at home and I would have liked to have seen the team win more games and be more consistent in my own performances so that I leave the team in good stead. We threw some punches in the first Test against India at Vizag but then the wind went out of our sails and India were ruthless, they keep their foot on your throat whenever they smell blood.

“We started well against England but we struggled to do the basics for longer periods, which England did, utilising their experience. We needed more consistency, that’s an area for us to work on. If we do the basics for longer, especially in Test cricket, then the results might turn around. We need some hard chats, there’s definitely room for that, but also to trust in ourselves, have confidence in our ability and always think positively,” Elgar said.