Ken Borland

Whether the Blue Bulls Company houses Sbu Nkosi’s rugby career in future is irrelevant right now, CEO Edgar Rathbone said on Tuesday, because their focus is on making sure the Springbok wing gets the help he needs to solve his personal issues.

Nkosi had been missing from Loftus Versfeld for three weeks, raising fears for his wellbeing and safety, before he was found at his father’s house in Emalahleni (Witbank) on Monday afternoon. Rathbone was among the search party and he had a 40-minute talk with the 26-year-old.

“It was important for me to establish he was okay, safe and unharmed, and to find out where he is at. I was thrilled he was alive but sad to see the state he was in,” Rathbone said on Tuesday.

“We will provide the support he needs, but it’s difficult to put a timeline on his recovery, we need to give him space and get him back to full health. We need to follow the process, for some people it takes one month, for others six months, it depends on the depth they have to go.

“Our goal is to get him back on the rugby field and feeling like the champion he is again. Even if that’s not at the Bulls, it’s our job to get him ready. It’s irrelevant right now whether he plays for the Bulls again or some other team, it’s about Sbu Nkosi the person.

“Our concern is not for Sbu Nkosi the rugby player but for him as a person. He is an employee of the company and being absent without leave for three weeks does have consequences. But at this stage, we’re missing the point if we’re worrying about whether he still has a contract or not,” Rathbone said.

In terms of how the Bulls handled the disappearance of one of their star players, Rathbone said they had to cut their cloth according to the circumstances at the time, but he added “I’m sure mistakes were made along the way, but the player’s reputation also needed to be managed and his safety was a concern as well”.

While both the Bulls and MyPlayers, the players’ organisation to look after their interests, have mental health support measures in place, Rathbone said they would review the overall efficiency of these systems.

The CEO added that he hoped the general public would cotton on to the fact that coarse messaging on social media can lead struggling players into the dumps.

“I would ask everyone to be kind and not to make any remarks that may be harmful to Sbu. If you look at the comments and articles on social media, it’s quite frightening how stones are thrown at people.

“Everyone is going through stuff, no-one is immune to it. I would ask people to have a bit of respect for their fellow human beings.

“Unlike other jobs, our employees win or lose every Saturday and that’s pressure. I know it’s what they signed up for, but if they need help handling it then that support needs to be there,” Rathbone said.

Cricket South Africa’s announcement on Thursday of a partnership with global events company Roc Nation is indicative of a newly-prioritised effort to restore their relationship with their fans and ensure better engagement and experiences for them, while hopefully attracting new converts to the game.

Given Roc Nation’s understanding of creating great experiences for fans, and their already-in-place connection with South African sports fans (especially the crucial Black market) through their management deals with national captains Temba Bavuma and rugby star Siya Kolisi, they are the ideal consultants for CSA as they not only look to restore their public image but also ensure the game grows in the post-Covid world.

Roc Nation are the entertainment strategists for the NFL in the United States, tasked with enhancing the league’s live experience for fans, including the SuperBowl, which is second only to the Uefa Champions League final as the most-watched annual club sporting event worldwide. Roc Nation are also lead players in augmenting the social justice efforts of the NFL through the Inspire Change initiative, which will come in handy when CSA have to negotiate movements like Black Lives Matter.

CSA’s new management, both in terms of the board and the executive, have been frank about how they need to restore trust after the divisive battles of recent times.

As CEO Pholetsi Moseki said: “One of our big tasks is to rebuild confidence and the faith of the fans. It’s about how we enhance the brand and bridge the divide, the lack of trust, between us and our stakeholders, especially the fans.

“If we’re honest, we were struggling to attract fans back even before Covid. This partnership is about how we re-connect with our fans and get new ones.

“We are the custodians of the game, but we are also in the entertainment business and Roc Nation are the absolute best partner we can have for that. Fan experience is key whatever the sport.“

Given the dreadful mess they inherited, it is likely the new CSA executives will not err in thinking the sport is about them, because that drove the game on to the rockiest of reefs. Roc Nation are ideally placed to help restore the damage.

GQEBERHA, Eastern Cape – Vodacom’s 17-year title sponsorship of the Vodacom Origins of Golf Series makes them one of the Sunshine Tour’s most loyal partners, giving South African professionals playing opportunities through the winter, but the telecommunications company has always also been focused on the higher calling of helping develop people in general and supporting charitable initiatives in the communities they visit.

This week the Vodacom Origins of Golf Series is in Gqeberha for the two-day Pro-Am and then the professional tournament at Humewood Golf Club, and Tshego Malinga, the executive head of department for the Customer Business Unit Eastern Region, is focused on making sure the event touches many peoples’ lives.

“We have the ability to make sure profit meets purpose and I am a firm believer that the two are never mutually exclusive. At the centre of everything we do at Vodacom is the desire to enable our customers to live out their purpose. We do that by connecting them in an environment in which they can express their passions and aspirations.

“But it’s also important for Vodacom to be part of the development of South Africa as a whole, and sport plays a very important part in the development of the nation. We want to help people explore their talent and hopefully some of them can go on to become international icons. We also want to be helpful to the community and the Vodacom Origins of Golf Series has really assisted in the funding of many charities,” Malinga says.

This week’s Vodacom Origins of Golf Series Pro-Am at Humewood will be raising funds for the Maro Foundation, which was started in 2014 by Pamela Mabini.

A social and gender activist from Kwazakhele, Mabini used her corporate connections to distribute food, blankets, clothes, shoes and hygiene products to the homeless. Since then she has opened two facilities in Johannesburg for the rehoming of mentally handicapped, disabled or HIV-positive children who have been abandoned by their families,

“We have the ability to really help this NGO that is also helping in the fight against gender-based violence, so that’s our big focus for this tournament. We want to help those who have less access to things we might take for granted. We need a consciousness of the environment we operate in, we can’t just be focused on our share price.

“It is super special for us to be able to host this event and help the Maro Foundation in these times of Covid and all the hesitation around that. It’s a tricky balance making sure people are safe but also bringing them together. We really want the show to go on, so we can keep helping people. It’s an honour for Vodacom to be able to do that,” Malinga says.

Although not a golfer herself, Malinga is also acutely aware of the history of Humewood Golf Club, one of South Africa’s top courses and the host of many major tournaments.

“Vodacom, Humewood and the Eastern Cape are all very iconic brands, so this event is the amalgamation of very strong South African brands. We all have a responsibility to society and Humewood has a strong heritage in both Eastern Cape and Port Elizabeth society. It has credibility because of its heritage and this collection of brands people love makes it easier to galvanise them around their shared history and love for the province and city,” Malinga says.

The Pro-Am Dinner on the eve of the Vodacom Origins of Golf Series has already raised R25 000 for the Maro Foundation, with the fundraising efforts continuing all week.

Siya Kolisi’s contract with Western Province was only due to expire in October, but so desperate was the Springbok captain to join his management company in their new venture at the Sharks that he paid his own early-release fee.

Kolisi’s management company is the U.S.-based Roc Nation and they are one of the partners in MVM Holdings, the new equity partners that have bought a 51% stake in the Sharks and their sizeable investment will see the franchise now being marketed on a global stage. As one of the most recognisable faces in the sport, the World Cup winning captain is obviously a key role-player in those plans.

But while the Sharks are dreaming big, it is ironic that MVM Holdings initially approached Western Province to become equity partners, but they were snubbed. This by a union that is facing a real threat of bankruptcy. Having been vocal in his support of the equity deal, it was always likely that Kolisi would leave the Cape, even though getting an early release from his contract may have cost him as much as a million rand.

“It’s a huge honour and privilege for me to be part of the Sharks, one chapter has closed and I’m looking forward to a new chapter. Western Province offered me an extension but I did not accept it. I decided to leave early so therefore I had to take care of the transfer fee for myself. After 11 years in Cape Town it felt like a really difficult thing, but it felt like the right time for me.

“After the 2015 World Cup, I was going through a really tough time and I wanted to go overseas, but my work off the field is very important to me and it’s rugby that opens up a lot of those opportunities, but then you have to play well on the field. So I decided to stay in South Africa for as long as I can, and I said if I leave Cape Town then Durban is the only place I would go,” Kolisi said.

Kolisi has also been impressed with the Sharks’ style of play.

“The Sharks team is really strong, they have a good kicking game, they’re disciplined and they have the boot of Curwin Bosch. But I love their style when they do move the ball around, they have a strong attacking game. I have to start producing again on the field, and I believe Kings Park has the environment to get me there.”

Kolisi’s family has not yet joined him in Durban because “the kids have just started a new school, the family will come up at the end of the year”.