Ken Borland

Cricket South Africa’s announcement on Thursday of a partnership with global events company Roc Nation is indicative of a newly-prioritised effort to restore their relationship with their fans and ensure better engagement and experiences for them, while hopefully attracting new converts to the game.

Given Roc Nation’s understanding of creating great experiences for fans, and their already-in-place connection with South African sports fans (especially the crucial Black market) through their management deals with national captains Temba Bavuma and rugby star Siya Kolisi, they are the ideal consultants for CSA as they not only look to restore their public image but also ensure the game grows in the post-Covid world.

Roc Nation are the entertainment strategists for the NFL in the United States, tasked with enhancing the league’s live experience for fans, including the SuperBowl, which is second only to the Uefa Champions League final as the most-watched annual club sporting event worldwide. Roc Nation are also lead players in augmenting the social justice efforts of the NFL through the Inspire Change initiative, which will come in handy when CSA have to negotiate movements like Black Lives Matter.

CSA’s new management, both in terms of the board and the executive, have been frank about how they need to restore trust after the divisive battles of recent times.

As CEO Pholetsi Moseki said: “One of our big tasks is to rebuild confidence and the faith of the fans. It’s about how we enhance the brand and bridge the divide, the lack of trust, between us and our stakeholders, especially the fans.

“If we’re honest, we were struggling to attract fans back even before Covid. This partnership is about how we re-connect with our fans and get new ones.

“We are the custodians of the game, but we are also in the entertainment business and Roc Nation are the absolute best partner we can have for that. Fan experience is key whatever the sport.“

Given the dreadful mess they inherited, it is likely the new CSA executives will not err in thinking the sport is about them, because that drove the game on to the rockiest of reefs. Roc Nation are ideally placed to help restore the damage.

The independent directors on Cricket South Africa’s board have not always furthered the best interests of the game in this country, but hopefully this time it will be different as nominations for those positions close on Friday.

The Interim Board currently in place is trying its utmost to ensure that the governance scandals that have rocked Cricket South Africa in recent years never happen again and those efforts centre around the independent directors. The Memorandum of Incorporation they are developing for CSA has two non-negotiable aspects that will empower those independent directors, according to one of the Interim Board members.

Firstly, the new board that will come into place in mid-April will comprise a majority of independent directors and, secondly, the chairman of the board must be an independent director as well. There will now be a clear split between the board and the Members Council, which comprises the provincial presidents.

The Members Council will elect a president who may sit on the board, but they will not be the chairman.

While the Interim Board are looking for “people of integrity and substance who are also cricket people”, the quality of the new independent directors will only be as good as the nominations received. Which is why the current board are anxiously awaiting Friday and hoping their advert on CSA’s website [https://cricket.co.za/item/336/Careers] draws some standout applicants.

What is also crucial is the quality of the nominations committee that will sift through the candidates and this has apparently been another area in which the Interim Board are ensuring they get the right people.

While acting CEO Pholetsi Moseki is doing a good job, the new board will also have to find a permanent CEO who can drive CSA’s renaissance as well as having standing at International Cricket Council level. The independent directors will drive that process.

As the Currie Cup approaches what will hopefully be a thrilling end, there have been some apocalyptic comments about the poor quality of the rugby and how South Africa are allegedly once again miles behind the rest of the world.

People going on about the end of the world being nigh should generally be treated with some scepticism and it was good to hear Director of Rugby Rassie Erasmus provide some much-needed perspective this week. In case anyone has forgotten, our Currie Cup teams are trying to play rugby in the middle of a global pandemic.

Obviously the major focus is to ensure nobody contracts the virus, which means there is regular testing being done on the players. Covid tests are not particularly pleasant, but the effects of this pandemic do not end there.

While Covid has disrupted the lifestyles of so many, it has had a terrible effect on the structured preparation rugby players have become used to in the professional era. According to Erasmus, rugby teams normally spend 280-300 minutes training together in the week before a game. But due to Covid protocols, that figure has now dropped to less than half of that.

That’s because after a match on a Saturday, teams can only do their Covid tests on Tuesday morning, because 48 hours have to pass before testing, otherwise contact tracing would have to be done in terms of who had too much physical contact during the last match. That means teams cannot train on a Monday in case anyone is positive and spreads the virus through the squad.

The results are only returned on the Tuesday night, which means all the scrum, maul and breakdown work has to be done on the Wednesday. A team could train on the Thursday, but that’s two days before the game and coaches and conditioning experts often are a bit wary of doing that so close to a match.

Captain’s runs on a Friday are now also mostly a thing of the past. When one adds in the effect of teams only being selected in the second half of the week, and the absence of coaches and players from week-to-week due to positive tests, it is clear there has been an awfully disruptive effect on the preparations of teams.

Players who do test positive return to action via a detailed nine-day quarantine period and then, once they return a negative test, a return-to-play protocol that measures the effect of the virus on the body through tests on the heart, lungs and other vital organs. It works out to be about 16 days – the equivalent of two matches – away from the game.

And even players or coaches who test negative, but are deemed to be close contacts of someone who has the virus, have to quarantine for 10 days.

These players and coaches, who have all taken pay cuts as well, are at the vanguard of keeping the South African game afloat in far from ideal circumstances. They deserve our thanks and appreciation, not our opprobrium.

With competing in Europe on the horizon, it really is a brave new world in so many ways for our rugby players. They will need our support.

They are taking the hits on and off the field, it’s midsummer when they have never been playing before, and the good thing one can say about the Currie Cup this year is that it’s still as uncompromising as ever.

Saturday’s matches between the Bulls and Lions at Loftus Versfeld, and Western Province and the Sharks at Newlands, might not be thrilling in terms of dazzling running rugby, but for sheer intensity alone they will hopefully be enthralling to watch.

Proteas coach Mark Boucher says the team has found a new vision and identity for themselves and also a new way of playing that will hopefully bring greater success as a rebuilding side looks to regain their glory days.

The South African cricket team’s Culture Camp at Skukuza last month not only dealt with wrongs of the past, especially those that involved racial discrimination, but also plotted a way ahead for the future. #ProteaFire, the mantra of the team that went to number one in all three formats with Boucher as a player, has now officially been extinguished, replaced by three watchwords: Belonging; Empathy; Respect.

“One of the biggest changes came in terms of #ProteaFire, which gave us direction and the values to become the number one side, especially when under pressure. But none of those guys are playing anymore and we have outgrown that, it’s an outdated identity. Maybe it became too commercialised, it ended up just being on paper and the guys no longer live it.

“There are more cultures in the team now and it was time those came through. It’s important for a new team to create a new identity and that’s exactly what we got – a new set of values. It will start with how we play and the players chose the same route that myself and Enoch Nkwe [assistant coach] wanted, everything aligned without us really trying. It’s also about how new guys coming into the team must feel and management did not choose the vision, the players did,” Boucher said in an audio interview released by Cricket South Africa on Monday.

Boucher said the Culture Camp also gave the larger group of players from which the Proteas will draw the opportunity to talk about their pet peeves and he found the revelations to be eye-opening.

“We all come from different backgrounds and have been brought up in different ways, and we must understand our shortfalls in the past. We can’t turn a blind eye, we must acknowledge them, that’s empathy, which is a big word for us. We need to use our four or five different cultures to our advantage and I came out of the camp with a completely different understanding.

“I educated myself, I found it quite fascinating, things I have never thought about before. The camp opened my eyes in a massive way and I would encourage people to get out there and try and understand the feelings of different races. Now the best thing for the game would be for our biggest assets – the players – to be able to take over the headlines for good things, let the game do the talking rather than the other things that have been hogging the headlines,” Boucher said.