Ken Borland

The revitalisation of a bankrupt clothing factory in Durban would not seem to have any obvious links to South African golfing legend Ernie Els, but such is the scope of the four-time Major champion’s commitments these days that he can take part of the credit for the Royal Green Clothing Company now being a thriving concern.

While the South African clothing industry has been ravaged by cheap overseas imports, Royal Green now makes 2000 garments a day for the Ernie Els Collection, which is run by Global Golf and for which Els himself launched a new distribution deal this week with Barron, who describe themselves as “the largest and most trusted corporate and promotional brand in Africa”.

The involvement of Els in his range of golf attire extends to him having a say in the designs, with The Big Easy saying he wanted the shirts to be “as comfortable when you’re swinging a golf club as when you’re drinking a beer”.

The 49-year-old is also involved in the wine industry and course design business, and is also the current President’s Cup captain, preparing for their biennial contest with the United States in Melbourne in a year’s time. He also devotes plenty of his time to the Ernie Els and Fancourt Foundation to assist young golfers and his Els for Autism charity he started in the wake of his son, Ben, being diagnosed with the condition. And the father of two is also still playing regular top-level golf and finished inside the top-15 in the prestigious South African Open last December at Randpark Golf Club.

So how does Els juggle all these commitments?

“It’s fun and I still love the game we play, it has never felt like a job to me, whether I’m six-putting a green or being a champion seventy times around the world. I’ve forged some nice partnerships and friendships through golf and these other commitments are just an extension of my golf. I’ve forged friendships around the world but I always wanted to do something with South Africans.

“This clothing factory, Royal Green, is the perfect way to do that and I first met Langley Perrins of Global Golf when we spent my 21^st birthday together in a foreign city when we were both young golfers trying to make it. I met my wife, Liezl, at a wine farm and for nearly 20 years we’ve been making wine out of Stellenbosch. Autism touched my family and Liezl has been the driving force of that work, she’s made it very prominent,” Els said.

The fact that The Big Easy is able to combine such a laidback demeanour with an undiluted passion for the game is probably what makes him so popular with the public, even after all these years. Even though there are players in the top-50 of the world rankings like Louis Oosthuizen, Matt Wallace and Branden Grace in the field, Els has still boasted some of the biggest galleries following him around Randpark.

Apart from holding events for the Ernie Els Collection and Els for Autism, the former world number one, now 591^st in the rankings, also hosted the prizegiving for the Ernie Els and Fancourt Foundation which funds the education and golf instruction of youths from underprivileged backgrounds.

“The foundation started 20 years ago and we’re trying to support the education of these boys and girls and their endeavours in golf. It has evolved quite a bit since then and I feel very proud when I see professionals who have come through the foundation. I was privileged enough, because of the great backing from my Dad, Neels, and my mother, Hettie, to be able to elevate my game to higher levels, but I knew some of my mates at the time couldn’t do that.

“So the foundation looks to make that process easier, to give these youngsters a better chance of becoming what they want to be. It all starts with junior golf, there is no other way, no shortcut to the top. You need hard work, a love for the sport and you need to get a few breaks. And you have to show character to come back from disaster,” Els said at the prizegiving.

The five-time SA Open champion, while delighted to still be mixing it with the youngsters out on the course, is also using this week’s tournament as a reconnaissance mission. As part of his duties as President’s Cup captain, he has to keep an eye on all the contenders for the International team, players like Charl Schwartzel, Justin Harding, Grace and Brandon Stone.

“It’s important for me to play with the youngsters as President’s Cup captain, I need to be relevant. I’m really looking forward to next December in Melbourne and I want to get it right. I think I know what the players need because I’m playing quite a bit just to see them in action. I won a couple of times in Melbourne as well, so I can give them some local knowledge.

“So I need to stay close to the players, to stay relevant to captain them properly. It’s fun and I’m excited about it. Even if I’m not competing day by day, I’m quietly going about playing good golf still. Shooting 60s at my age is really nice and I would obviously love to win again, but my consistency is not what it should be,” Els said.

But there is no doubt that the World Golf Hall of Fame member since 2010 remains consistently relevant to the game all around the world.

https://citizen.co.za/news/south-africa/special-feature/2047402/at-49-ernie-els-remains-highly-relevant-to-golf-globally/

Nielsen Sports, the provider of analytics for the sports industry, recently gave their annual presentation on the biggest trends in sports business and the two major talking points over the last year are the rise of e-Sports and the fact that sports bodies and their sponsors have to know who their fans are in this rapidly evolving marketplace.

Their research shows that, on average, only 10-15% of any sport’s fans are actually ‘game experts’ – people who have intimate knowledge of the rules, history, players, tactics etc. So any sports body or sponsor that only targets this section of the fan base are clearly missing out, for instance, on the 30-35% of ‘connection fans’ – for them it’s about the big event and they are the people packing out the stadia for Pink Day, the Cape Town Sevens rugby or the Durban July.

In the past, the relationship between a sport and a brand was based on the sponsor wanting visibility and the sport just wanting money. But this relationship is now much broader and the rights a sports body sells need to be more flexible and more tailored to their specific partners. Sponsors these days want to own stories and content rules in this digital age in which internet advertising spend overtook that for TV worldwide last year.

It was disappointing to hear that our traditional sports like rugby and cricket are battling to grow in this environment. In South Africa, 25% fewer millennials are interested in rugby, and cricket has seen the same drop in support.

The fastest growing sport in the world is e-Sports, which is basically what professional, competitive gaming is called, and unfortunately, rugby and cricket just don’t have games on the market that are good enough. Research has shown that there is a strong crossover between people who play the virtual game on their computers and supporting the actual ‘live’ sport. For instance, Fifa’s eWorldCup drew seven million gamers last year and Formula One enjoyed similar success with their eSports Final, the winner of which gained a one-year contract as a simulator driver for McLaren.

That e-Sports is rapidly evolving into a major player in the sports industry is shown by the fact that one-third of all their fans came onboard in the last year and they are typically millennial men with money to spend. Which means major global brands like Gillette, C-Smart and Mercedes are moving into that space, the higher LSM also attracting sponsors like Audi and Mountain Dew. Gaming is a $32 billion industry now and at the competitive level it is a mega-production, a whole show with adverts, sponsored decks and kids packed into stadia.

This year’s Overwatch League features 12 franchises based in cities like Boston, London and Shanghai who paid $20 million each to participate. The broadcast rights were sold for $90 million and the average audience is 280 000 per minute.

Speaking of broadcast rights, this field has also become extraordinarily broad for sponsors and sports bodies. Pay TV’s influence is still stable, but there are disruptors now in the picture, especially tech giants like Amazon and Facebook and even Twitter.

The cellphone has become a way of life and we are living in a mobile-first generation. Although high data costs hold us back in South Africa, 20% of local football viewers watch via internet streams, with 69% of those people watching the game live and 42% of those watching the whole game.

Rugby has 25% of its viewers streaming the game, 68% of that watching live and 48% for the whole game; cricket’s figures are 22% streaming, 78% of that live and 40% watching the full game.

The sports industry is certainly a very fluid environment for rights-holders and sponsors to get their heads around.

https://www.pressreader.com/south-africa/the-citizen-kzn/20180623/282484299488829

Watching the swashbuckling David Miller blazing away at the crease, it seems to be all about enjoying the game for the left-hander and the Proteas star said on Tuesday that the fun factor had been a major part of his decision to return to KwaZulu-Natal to play for the Dolphins.

Miller returns to the province of his birth after just two seasons with the Knights, the central franchise having also lost another key batsman in Theunis de Bruyn back to the Titans.

“I have played with a lot of the Dolphins guys from about 11 or 12 years old, and it makes the game even more special playing alongside your mates. Coming back is the next step in my career and I hope that I can help the Dolphins to more success in the future while enjoying the game a lot. They have a good team spirit going and I wanted to be part of that.

“My two seasons with the Knights were great and they were just what my career needed. My time there challenged me in different areas, but it was quite an easy decision for me to come back to Durban. I do a lot of travelling as it is and so the travel between Durban and Bloemfontein became an issue and I am happy to be back where it all started for me,” Miller said at Kingsmead on Tuesday.

The 28-year-old was the Knights’ top T20 batsman last season and, given that he is one of the world’s best white-ball cricketers, the return of Miller could just get the Dolphins one step further after they were beaten finalists in the RamSlam T20 Challenge and shared the Momentum One-Day Cup title.

“The Dolphins had a good season in white-ball cricket last year and they are building something special and I am looking forward to adding to that this season. I have heard a lot of good things about coach Grant Morgan and his passion for the game and his work ethic beyond training and matches, it is exciting,” Miller said.

“You can’t put a value on having a guy like Dave back in his home environment, what sits in his heart are his family and friends and it’s in his DNA to want to do well for the Dolphins. His international experience is also invaluable, he’s played around the world in pressure situations.

“And he’s a fantastic human being. We are on the up, we’ve laid the foundation and I’m sure he can give us that extra little push to take us to the next level,” Morgan said.

https://citizen.co.za/sport/south-africa-sport/sa-cricket-sport/1946165/david-miller-returns-to-his-fish-bowl/

While the revitalised Tiger Woods is favoured to close to within three of Jack Nicklaus’s record 18 major titles when the Masters gets underway this evening, Branden Grace and George Coetzee will make their debuts at Augusta, lifting South Africa’s representation in one of golf’s most hallowed events to an all-time high of eight.

The pair will join compatriots Tim Clark, Louis Oosthuizen, Ernie Els, Charl Schwartzel, Richard Sterne and Trevor Immelman in an event that has seen five South African triumphs – Gary Player in 1961, 74 and 78; Immelman in 2008 and Schwartzel in 2011.

The last player to win on his Masters debut was Fuzzy Zoeller in 1979 and, although Oosthuizen was edged into second by Bubba Watson in a playoff last year and Els is the reigning British Open champion, the spotlight has been elsewhere.

Woods, who has risen like the phoenix back to number one in the world, is the clear favourite, bringing both great form – three wins in his last five starts – and tremendous pedigree, having four previous Masters titles, to the tournament.

Even Nicklaus backs Woods to kick-start his quest for 19 major titles again.

“If Tiger doesn’t figure it out here, after the spring he’s had, then I don’t know. I’ve said, and I continue to say it, that I still expect him to break my record. I think he’s just too talented, too driven and too focused on that. From this point, he’s got to win five majors, which is a pretty good career for most people to start at age 37. But I still think he’s going to do it, he’s in contention every year,” Nicklaus said.

The other contenders are Rory McIlroy, who returned to form with a second-place finish in last weekend’s Texas Open, three-time champion Phil Mickelson and, if you believe the British press, perennial favourite Ian Poulter, even though the Ryder Cup star is battling allergies as practically everything is blooming at Augusta at the moment.

This year’s Masters will also see the emergence of a stunning new talent who could not only be the successor to Woods but also the precursor to the Chinese dominance of the game many have predicted.

The 14-year-old Guan Tianlang will smash Matteo Mannesero’s record of being the youngest golfer to play in the Masters by two years and the youngster has impressed all and sundry in the build-up to the Major.

The son of a keen seven-handicap golfer, who knew his boy was something special when he beat him aged seven, Guan qualified for the Masters by winning the Asia-Pacific Amateur Championships in November.

Woods and two-time champion Tom Watson were among the legends he played practice rounds with, and both came away with the impression they were in the presence of future greatness.

“I enjoyed playing with Guan, he has good tempo, his rhythm is very good. Once he grows a little bit, he will be able to get the club faster. He will use a different swing plane when he gets taller and stronger,” Watson said.

“He’s so consistent,” said Woods. “He was hitting a lot of hybrids into the holes yesterday, hitting them spot-on, right on the numbers. He knew what he was doing, he knew the spots he had to land the ball and to be able to pull it off. Good scouting, good prep, but also even better execution.”

The importance of course knowledge is magnified at Augusta, where the slopes on the fairways and greens are far steeper than the television coverage portrays. It really is the thinking man’s golf course.

“There isn’t a single hole out there that can’t be birdied if you just think, but there isn’t one that can’t be double-bogeyed if you ever stop thinking,” was the famous quote of Bobby Jones, the Masters co-founder and winner of seven Majors as an amateur.

The veteran Els gave the rookie Grace some words of advice before the tournament and he used the Jones quote.

“Overall I’d say it’s a tough golf course to learn in a hurry. I’m sure this will be the first of many visits to Augusta in your [Grace’s] career, so try to enjoy it and soak it all up. There are certain ‘crunch shots’ at Augusta where the tariff is very high and from one to 18 there is no other course where the margins between a birdie and a bogey are so small. You have to commit to your shots and be aggressive to your spots, even if that’s 25-feet right of the pin.

“You’ll know already that the slopes are more severe than they appear on television, so you hit a lot of iron shots from sloping lies and you’ve got the big elevation changes coming into some of those greens. The wind can switch around, especially in Amen Corner.

“The short game is the biggest thing at Augusta, though. The grass around the greens is mowed very tight and against the direction of play, so you have to be very precise with your strike. Obviously the speed and the slope of the greens get your attention, as well. Other than that, it’s really pretty straightforward!”

In Grace’s case, his short game, especially his lob-wedge, is impressive, but what is also relevant is that he is comfortable playing a high draw, which Augusta favours.

Apart from the advice from Els, Grace has also played a practice round with no less of an authority on Augusta than Player.

“I’m hitting the ball like I did in January again and I’m ready. Excitement will take care of the rest. It’s an experience I’ve never had before, Augusta and the Green Jacket is the most special of them all because of the history and South Africans having done well in the Masters in the past.

“I’ve been given some great insights in the practice rounds and everyone has just tried to help George and I as much as possible. Obviously I was disappointed to miss the cut in my last Major, but there was a little bit of extra pressure then because I had come in from nowhere really.

“Now I’m not worried that I have to go out and play well, I’m not worried about what people think because I’m number 32 in the world and I can just go out and enjoy myself. I’m in a good place,” Grace said.

Whatever the result, many would say he is in the best place of all for a golfer: beautiful Augusta in the springtime.

https://www.dailymaverick.co.za/article/2013-04-11-masters-preview-tiger-tiger-burning-bright/#.WZLvBlUjHIU