Ken Borland

Considering the big money backing them up, the Sharks’ early form this season was shameful and led to their critics picking apart the franchise. And the consensus seemed to be that their pipeline was to blame, with insufficient depth to make up for the erratic availability and form of their many Springbok stars.

The once-vaunted Sharks Academy was a particular focal point and the franchise’s management have confirmed that revamping that feeder is a priority. Critics of the Academy say that it has become too focused on earning money – allowing lesser players to buy their way into the program – rather than being an impactful high performance set-up.

Director of Rugby Neil Powell has pointed to the success of the Sharks’ junior teams as evidence that their contracting and pipeline are perhaps not as bad as many have portrayed.

“Last season the U19s finished second in their competition, the U20s won their’s unbeaten and the U21s were beaten by one point in the semi-finals,” Powell said. “Which shows our rugby strategy revolves around having a sustainable and successful system, not just one team. We believe success in the foundation phases will filter through to the flagship team.

“We are also looking at a rebuild of our Academy. Coenraad de Villiers headed up the Western Province Academy and we want him to create a high-performance environment which is also a feeder into our system. We have two groups of U19 players here – those who are contracted and those who come to the commercial academy, which has not been a big feeder in the past few years. We’re on a journey to turn that around, which is why we’ve got Coenraad.

“We want to change the perception of the academy: we want a quality rugby program, but the teaching must also be holistic. We want to make sure ambitious kids come into the academy, the expectation is that they develop into good rugby players and hopefully kick on.

“In terms of recruitment, we follow a hybrid approach: We identify world-class talent to obtain but we also want to build through our junior structures. The thinking is that recruiting from the outside is more specific, it’s about certain positions. In a couple of years we hope to be recruiting more from our own systems than from outside.

“It’s crucial that the junior system understands what it takes to be professional, so we can make sure they can filter into the senior system. Players will also not leave if they have love for the Sharks, if they feel at home here. The plan is to bring players through from U21 to the Currie Cup, blood them there, and if they pass that test then they can move on to the United Rugby Championship,” Powell said.

Sharks chief executive Eduard Coetzee, who will vacate his position in July to take up a post in Europe with MVM Holdings, the franchise’s majority investors, has said, however, that they will continue to target high-profile signings as well. He says big-name signings are good for the brand and encourage further investment from commercial partners.

“The market perception is that we contract from the top down, but other teams do this too. The schoolboy pathway is unbelievably important for us too. We have 10 schools in KZN who play at the elite level and they have probably been over-aggressive in scouting for players. In terms of rugby scholarships, R75 million is spent annually by those schools. It’s not healthy, but it’s not just in KZN that it is happening.

“We have to build a programme in conjunction with what the schools are doing. We track players from U12 and we filter in the ones good enough to play professional rugby. From U15 they come through our system and junior structures and they become Sharks. It’s important to have numbers in our academy, while Neil Powell and John Plumtree focus on high performance, and there needs to be a synergy between those two. Just filling in numbers is not good enough for what we require. The academy was owned by third parties, but that has now all been bought back and we hope that it will be an environment that young kids want to be part of.

“Sometimes we do bring in someone with celebrity power, but our focus is definitely our pipeline, so hopefully that dispels that myth. We do have so many Springboks and that has led to long discussions at Board level. It’s wonderful for the Sharks to have World Cup winners walking around Kings Park. Pre-Covid, we had R60 million worth of sponsorship and in the last four years we have doubled that. I believe people and businesses see something different about us: I would say it’s the way we treat each other and the reach of our brand.

“But we are almost victims of our own success having so many Springboks, and there has been a shortfall in terms of our rugby. We are planning the whole make-up of our squad totally differently next season,” Coetzee said.

Former Springbok wing JP Pietersen is an integral part of that planning.

“Our focus points are our coaching structure – to have the right people in the right places; the recruitment and elevation of senior players; a long-term succession plan for our junior group; and the culture and environment of the Sharks,” Powell said. “We want consistency across our structures in terms of coaching and culture. If possible, we would like to fill all coaching vacancies from within the system. JP Pietersen is the head of our junior structures and is also very passionate about the Sharks. He came here as a 19-year-old and went on to play 70 Tests. This is his home.”

While a group of happy players is obviously a positive, some critics say the Sharks are all about the good vibes and culture but are lacking the hunger and grit that comes from hard work.

“The aim is to have a culture that is tough but enjoyable, and to ensure that all the players we recruit can fit into that culture. If we make things too easy, then there won’t be a high enough work ethic and the players will not get fulfilment. Healthy internal competition is how you get the best out of the players,” Powell said.

A new contracting model that stops certain unions from hogging all the talent as well as expanded South African participation in the Pro14 are both in the pipeline for SA Rugby, president Mark Alexander said on Wednesday.

The two initiatives are certainly linked as the success of South African teams playing in the Pro14 will depend on them performing well on the field, and there is little doubt the Southern Kings and Free State Cheetahs need to improve their depth to be competitive this year and beyond. Adding two more franchises to the mix will also put more of a premium on player resources.

“We are going to have more South African teams involved in the Pro14, possibly from 2020, we’re in negotiations about it and we are excited about it. We will then have four teams in the southern hemisphere and four in the north, which gives our players more opportunity. The Pro14 works financially for us, especially when we become full members in 2019/20.

“Griquas and Mpumalanga are now part of our franchise system and we are preparing them to play in Europe. We ignored the north for too long, it’s a very strong competition. Sanzaar is also a great competition for us, but the biggest problem is the distances you have to travel. Playing in the Pro14 helps with player welfare and being in the same time zone helps the broadcasters,” Alexander said at the tournament launch at SuperSport studios on Wednesday.

Alexander said that there had also been broad support for a new contracting model that limits the number of senior players each union can have on their books, as well as providing for a loan system that will help all the franchises.

“The new contracting system will allow for a draft. We cannot sustain a system with 990 professional players, but I believe we have enough players. But some franchises are sitting with six locks they have signed from Craven Week and a lot of them are sitting in the storeroom and not playing. They need to be playing instead of sitting around waiting for someone to get injured.

“The new player contracting model is vital in this regard, it will limit the number of players a union can sign to around 45-50 senior players, but there won’t be any pay limit in terms of budgets. This new model has come from the players’ association and it is a very good document. We have created a false market in this country and we need to be responsible because the first thing junior players do when they get signed is stop studying,” Alexander said.

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Mark Charlton has been promoted to high performance manager for the Titans, having won four trophies in the last three years with the Northerns team, and he says the rapid progress of players who have spent time in the amateur provincial competitions shows how important the second tier of domestic cricket is for the pipeline.

The Grahamstown product was understandably delighted with the recent news that Cricket South Africa CEO Haroon Lorgat had said they were aiming to uplift the semi-professional level rather than create a seventh franchise.

“If you look at the senior provincial teams and what they do in the South African landscape, it’s a brilliant job. Guys like Aiden Markram and Heinrich Klaasen spent four seasons with me at Northerns and then after one franchise season they’re on the verge of the national squad. A guy like Lungi Ngidi spent one-and-a-half seasons with me, one-and-a-half with the Titans and then made the national team. Tabraiz Shamsi is another guy who played a lot of semi-pro cricket, there are a lot of guys like that.

“The profile of that level needs to be lifted, the Africa Cup has been brilliant in that respect, we need to raise the level of their exposure. So it’s great news if CSA back that, because the second tier produces some really hard, tough cricket. We [Northerns] tested ourselves against Leicestershire recently, with just nine of our regular players and we beat them, plus we’ve beaten the whole Ireland team before. So the standard is pretty good and we do our job when it comes to producing players,” Charlton told The Citizen.

Charlton subscribes to the belief that good people make better sportsmen, and says a key part of Northerns’ success was ensuring the players were as honourable off the field as they were excellent on it.

“We tried five years ago to put the building blocks in place with a code of behaviour and ethics that was about how we were seen and how we saw ourselves. It was our core policy, about how we operate. The basis of the team was very young and inexperienced back then, but I felt they could be champions and they’ve showed it.

“Since that start five years ago, we’ve produced eight Titans players. My job was to look at young talent and take them to the next level. In terms of selection, I tried to stay as consistent as possible, to give guys opportunities to perform. We’re very lucky with players from the local universities and schools, there’s always a lot of quality coming through. Cobus Pienaar, Shershan Naidoo, Markram, Klaasen and captain Thomas Kaber have all been brilliant and I’ve just tried to keep players together and moving in the same direction,” Charlton said.

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To make a star one needs enough heat and pressure to start nuclear fusion in a cloud of gas, but in a cricketing sense it’s all about CSA’s pipeline and KFC Mini-Cricket provides the masses of raw material that are necessary to find the ones that will glow brightly on fields around the country in the future.

KFC Marketing Director Thabisa Mkhwanazi says it is the biggest grassroots development program in the country, which is a big call, but the numbers back her up. More than 114 000 kids from 5584 schools were involved in the program last season, thanks to the dedication of nearly 9000 volunteer coaches and the excellent custodianship of CSA’s mass-participation manager, David Mokopanele.

Corrie van Zyl, CSA’s general manager of cricket, makes an even bigger call and says it is the best development program in the world. The fact that countries like Australia, India and England have been in contact wanting to know more about KFC Mini-Cricket, especially their marvellous Kids v Proteas Tour, suggests he may be correct.

I was privileged to attend the KFC Mini-Cricket National Seminar held in Kruger Park this week, which is an incentive for the top coaches of the previous season, a celebration of what has been achieved and a focused look at their future targets.

It may surprise some to know that I don’t recall hearing the word “transformation” once over the two days and that’s simply because, at that level, both coaches and players are already predominantly Black. Colour is one thing, but fixing the socio-economic conditions that make it so hard for any talented boy or girl to make it from the vast rural areas of our country is another matter altogether and KFC Mini-Cricket is probably the best weapon we have when it comes to taking the game to greater portions of our population.

Van Zyl was one of the speakers who addressed the delegates drawn from all 16 affiliates of Cricket South Africa and he pointed out in no uncertain terms that excellence at the highest level was non-negotiable, but that it was also dependent on grassroots development and vice-versa.

The former international fast bowler and national coach used the example of The Oaks Cricket Club from a small village near Hoedspruit where Cavaan Moyakamela, a coach with an extraordinary love for the game, mentors 70 children on a concrete slab.

“Imagine if a guy from The Oaks is chosen for the Limpopo U13 side, he will bring great passion and we can use and enhance that. Our dream is that a kid from that area can become a Protea, but there will be performance gaps – socio-economic factors that affect his health, physical and psychological development and his lifestyle – that we need to close for him.

“We cannot change the benchmark of international cricket, we have to take the players to that standard, and the responsibility of our coaches is to get the player there. If we don’t maintain excellence at international level then the grassroots suffers because we need money to develop that. They both depend on each other because the grassroots is the base of our game.

“KFC Mini-Cricket is the biggest part of that base, it is strong and built on the passion and dedication of the coaches. If we are to maintain excellence then we need quality coaching, so we need to grow coaches so the kids can grow under them. The growth of the program has been so good that with that base, the cream will rise to the top,” Van Zyl said.

Temba Bavuma spoke movingly about how he was first introduced to cricket via the program, getting to run around on the same Newlands ground where he scored his historic maiden Test century last summer; AB de Villiers is also a product, while the program is going strong in the remote regions of the former Transkei and Limpopo. It’s reach will only increase thanks to the wonderful news that KFC have extended their sponsorship of the program for another 10 years.

When the Kids v Proteas Tour came to Umtata, it was like the world’s greatest bazaar had hit town, such was the reaction.

“It brought Umtata to a standstill! Their little school was playing against the Proteas and it was magical. Many of the communities we have stores in hunger for this sort of development and our dream is for young people to look back and remember ‘the day KFC came to my small town with cricket’,” Mkhwanazi says.