Ken Borland

Springbok centre Lukhanyo Am is not only the Sharks’ captain but he has been the provider of numerous moments of beautiful magic on the field, so wing Sbu Nkosi acknowledges the team are certainly going to miss him against Scarlets in Durban on Friday night, but they have confidence the large hole he leaves will be adequately filled.

Am has left for Japan for a lucrative two-month stint with Kobe Steelers, meaning he will miss the Sharks’ next seven United Rugby Championship matches, returning in time for the last game of the round-robin phase, away to Ulster on May 21.

“It would be very difficult for any team in the world to lose Lukhanyo,” Nkosi said on Tuesday. “But we have very capable replacements and they are learning quickly.

“But it’s a huge loss for any team, Lukhanyo has exceptional quality and the ability to produce some great moments on the field when they are really needed.

“We will take time to adjust, but if each player brings 10% extra then that will more than make up for Lukhanyo’s loss.

“In terms of the captaincy, Siya Kolisi has played a leadership role since he arrived, he’s been very influential and involved. He’ll bring the same energy now, he’s just got the authority of the captain’s title now,” Nkosi said.

The Scarlets have travelled from the rain and temperatures of less than 10° of Llanelli to Durban perhaps expecting the weather to be a bit milder on the coast than it is currently in a place like Limpopo. But the temperature will be pushing 30° in Durban this week with humidity of 85%.

“It’s not gonna happen!” Nkosi laughed when asked about the potential for cooler weather now that summer has entered its last month. “It’s still very hot and humid and the ball is very slippery.

“That’s just how it is and I expect that on Friday night as well. We’ve been training in that, we are moulded in heat and our coaches have us training when the sun is at its highest.

“We want to use the humidity and heat to our advantage. Scarlets are flying from the cold to extremely hot weather.

“But it does not matter where they are placed on the log [12^th], that does not always reflect the quality of a side. We ourselves were in a totally different place on the log three weeks ago, so we will approach them with respect,” Nkosi said.

Controversial Cricket South Africa independent director Dr Eugenia Kula-Ameyaw’s tweet which appeared to threaten sponsors Momentum has landed her in hot water with the sports federation apologising to the financial services provider, distancing themselves from her statement and reporting her to their Social and Ethics Committee.

Momentum announced on Tuesday that they will not renew their sponsorship of men’s one-day cricket with CSA next April, but will honour their contract as title sponsors of the national women’s side through to April 2023. Kula-Ameyaw then sent out a tweet on Tuesday night saying: “Momentum forgets that we invest hundreds millions in Momentum in our SOE investments and pension funds. I remember asking for the BBBEE certificate in my other board. Just check before you make any irrational decision.”

Kula-Ameyaw erred in casting aspersions about Momentum’s transformation credentials because they have had Level I B-BBEE status for the last two years. And her antagonistic approach to sponsors could be seriously damaging to CSA as they desperately try and find new backers during these tough economic times. Given the Board’s existing lack of credibility and now this social media blunder by someone who is tipped to become the Lead Independent Director, even though she was only appointed to the Board on an interim basis in May, more current and prospective sponsors are likely to say getting involved in cricket is not their cup of tea.

“CSA sincerely apologises to Momentum for the unfortunate and unwarranted tweets made by one of our Board members, in her personal capacity. CSA wishes to reiterate that Dr Eugenia Kula-Ameyaw did not act in her professional position as a non-executive board member of CSA. While we respect the personal views of all South Africans, CSA wishes to distance itself from the articulations made by Dr Kula-Ameyaw on Twitter.

“We further wish to reiterate that CSA does not ascribe to the views expressed regarding Momentum and we sincerely value the benefits Momentum and all our sponsors bring in making cricket accessible and inclusive for all South Africans. We thank Momentum for the substantial contributions they have made towards cricket upliftment and the milestones we achieved through their sponsorship,” acting CSA president Beresford Williams said in a statement released on Wednesday.

The CSA Members Council, which has been flexing its muscles against the Board of late, has also reported Kula-Ameyaw’s behaviour to the Social and Ethics Committee.

“CSA is taking this matter very seriously and in light of the reputational damage potentially caused, CSA’s Members’ Council has referred the matter to the Social and Ethics Committee and once all internal processes have been completed, the necessary corrective action will be taken,” the statement said.

Momentum were also baffled by Kula-Ameyaw’s jibe at their transformation efforts.

“We’re not exactly sure what Dr Kula-Ameyaw meant by the comment, since we have been working really hard to transform as a company. We achieved Level 1 Broad-Based Black Economic Empowerment status two years ago, and have retained this status. Our B-BBEE certificate is available on our website.

“In spite of the comment, we are not reconsidering our relationship with CSA. We look forward to continuing our support of the Momentum Proteas national women’s team on their journey to success,” Head of Sponsorships Carel Bosman said.

Kula-Ameyaw has also in the last week on Twitter accused critics of “brown envelope tendencies”, praised the EFF and seemed to indicate she wielded “power” by interfering in selection matters.

Financial services provider Momentum announced on Tuesday that they will continue to prop up the national women’s cricket team but they have pulled the plug on renewing their sponsorship of men’s ODI cricket when their contract expires in April 2021, in a clear shot across the bows of Cricket South Africa.

A statement released by public relations firm Fleishman Hillard on Tuesday said “Momentum has expressed that they are not satisfied with the current state of affairs at CSA regarding governance and other reputational issues”.

“We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game. We wish CSA well as they move forward,” Momentum’s head of sponsorships Carel Bosman was quoted as saying.

While the move is not unexpected given the previous concerns Momentum have expressed over the governance issues plaguing CSA, there will be great relief that the Proteas Women’s side, a talented outfit that has lifted itself into the upper echelons of the game but desperately needs more support to remain competitive with highly professional teams like Australia and England, will continue to receive the backing of one of cricket’s most loyal supporters. That contract runs through to April 2023.

“We have been extraordinarily proud of our role in supporting the advancement of the women’s team and remain committed to that sponsorship agreement. Our continued support of the Momentum Proteas is in line with our brand narrative and we will continue to shine a light on their talent, build their commercial value and enable them on their journey to success,” Bosman said.

Tuesday’s announcement is a major blow for the men’s game, however, as Momentum have since June 2012 been leasing their support to just about every level of the pipeline – the U13, U15 and U17 schools weeks, developmental initiatives such as the Momentum Friendship Games, the national club championships, the Momentum One-Day Cup for domestic franchises and all ODIs involving South Africa.

Nielsen Sports, the provider of analytics for the sports industry, recently gave their annual presentation on the biggest trends in sports business and the two major talking points over the last year are the rise of e-Sports and the fact that sports bodies and their sponsors have to know who their fans are in this rapidly evolving marketplace.

Their research shows that, on average, only 10-15% of any sport’s fans are actually ‘game experts’ – people who have intimate knowledge of the rules, history, players, tactics etc. So any sports body or sponsor that only targets this section of the fan base are clearly missing out, for instance, on the 30-35% of ‘connection fans’ – for them it’s about the big event and they are the people packing out the stadia for Pink Day, the Cape Town Sevens rugby or the Durban July.

In the past, the relationship between a sport and a brand was based on the sponsor wanting visibility and the sport just wanting money. But this relationship is now much broader and the rights a sports body sells need to be more flexible and more tailored to their specific partners. Sponsors these days want to own stories and content rules in this digital age in which internet advertising spend overtook that for TV worldwide last year.

It was disappointing to hear that our traditional sports like rugby and cricket are battling to grow in this environment. In South Africa, 25% fewer millennials are interested in rugby, and cricket has seen the same drop in support.

The fastest growing sport in the world is e-Sports, which is basically what professional, competitive gaming is called, and unfortunately, rugby and cricket just don’t have games on the market that are good enough. Research has shown that there is a strong crossover between people who play the virtual game on their computers and supporting the actual ‘live’ sport. For instance, Fifa’s eWorldCup drew seven million gamers last year and Formula One enjoyed similar success with their eSports Final, the winner of which gained a one-year contract as a simulator driver for McLaren.

That e-Sports is rapidly evolving into a major player in the sports industry is shown by the fact that one-third of all their fans came onboard in the last year and they are typically millennial men with money to spend. Which means major global brands like Gillette, C-Smart and Mercedes are moving into that space, the higher LSM also attracting sponsors like Audi and Mountain Dew. Gaming is a $32 billion industry now and at the competitive level it is a mega-production, a whole show with adverts, sponsored decks and kids packed into stadia.

This year’s Overwatch League features 12 franchises based in cities like Boston, London and Shanghai who paid $20 million each to participate. The broadcast rights were sold for $90 million and the average audience is 280 000 per minute.

Speaking of broadcast rights, this field has also become extraordinarily broad for sponsors and sports bodies. Pay TV’s influence is still stable, but there are disruptors now in the picture, especially tech giants like Amazon and Facebook and even Twitter.

The cellphone has become a way of life and we are living in a mobile-first generation. Although high data costs hold us back in South Africa, 20% of local football viewers watch via internet streams, with 69% of those people watching the game live and 42% of those watching the whole game.

Rugby has 25% of its viewers streaming the game, 68% of that watching live and 48% for the whole game; cricket’s figures are 22% streaming, 78% of that live and 40% watching the full game.

The sports industry is certainly a very fluid environment for rights-holders and sponsors to get their heads around.

https://www.pressreader.com/south-africa/the-citizen-kzn/20180623/282484299488829