Ken Borland

GQEBERHA, Eastern Cape – Vodacom’s 17-year title sponsorship of the Vodacom Origins of Golf Series makes them one of the Sunshine Tour’s most loyal partners, giving South African professionals playing opportunities through the winter, but the telecommunications company has always also been focused on the higher calling of helping develop people in general and supporting charitable initiatives in the communities they visit.

This week the Vodacom Origins of Golf Series is in Gqeberha for the two-day Pro-Am and then the professional tournament at Humewood Golf Club, and Tshego Malinga, the executive head of department for the Customer Business Unit Eastern Region, is focused on making sure the event touches many peoples’ lives.

“We have the ability to make sure profit meets purpose and I am a firm believer that the two are never mutually exclusive. At the centre of everything we do at Vodacom is the desire to enable our customers to live out their purpose. We do that by connecting them in an environment in which they can express their passions and aspirations.

“But it’s also important for Vodacom to be part of the development of South Africa as a whole, and sport plays a very important part in the development of the nation. We want to help people explore their talent and hopefully some of them can go on to become international icons. We also want to be helpful to the community and the Vodacom Origins of Golf Series has really assisted in the funding of many charities,” Malinga says.

This week’s Vodacom Origins of Golf Series Pro-Am at Humewood will be raising funds for the Maro Foundation, which was started in 2014 by Pamela Mabini.

A social and gender activist from Kwazakhele, Mabini used her corporate connections to distribute food, blankets, clothes, shoes and hygiene products to the homeless. Since then she has opened two facilities in Johannesburg for the rehoming of mentally handicapped, disabled or HIV-positive children who have been abandoned by their families,

“We have the ability to really help this NGO that is also helping in the fight against gender-based violence, so that’s our big focus for this tournament. We want to help those who have less access to things we might take for granted. We need a consciousness of the environment we operate in, we can’t just be focused on our share price.

“It is super special for us to be able to host this event and help the Maro Foundation in these times of Covid and all the hesitation around that. It’s a tricky balance making sure people are safe but also bringing them together. We really want the show to go on, so we can keep helping people. It’s an honour for Vodacom to be able to do that,” Malinga says.

Although not a golfer herself, Malinga is also acutely aware of the history of Humewood Golf Club, one of South Africa’s top courses and the host of many major tournaments.

“Vodacom, Humewood and the Eastern Cape are all very iconic brands, so this event is the amalgamation of very strong South African brands. We all have a responsibility to society and Humewood has a strong heritage in both Eastern Cape and Port Elizabeth society. It has credibility because of its heritage and this collection of brands people love makes it easier to galvanise them around their shared history and love for the province and city,” Malinga says.

The Pro-Am Dinner on the eve of the Vodacom Origins of Golf Series has already raised R25 000 for the Maro Foundation, with the fundraising efforts continuing all week.

DURBAN, KwaZulu-Natal – In this economically-depressed time when sponsors are not exactly queuing up to get involved in sport, Vodacom’s partnership with golf has provided a great example of how a holistic approach can benefit not just the competitors but also whole communities.

Vodacom’s Origins of Golf Series is the longest-running pro-am series of events in the Sunshine Tour’s stable and the 17^th edition comes to Mount Edgecombe Country Club Estate this week for the third leg. Covid and civil unrest has made for a tough time in KwaZulu-Natal of late, but the sense of joy at being able to play golf and network with fellow human beings from all walks of life was palpable during the 36-hole Pro-Am that ended on Wednesday.

For Vodacom KZN Managing Executive Chris Lazarus just arriving at the golf course made him extremely happy.

“When I drove in, just to see all the flags and banners was great and something we haven’t seen around here for such a long time. It gives you the sense that the world is returning to some sort of normality. We believe in investing in what people what and not necessarily what Vodacom wants. It’s been really good for people to be able to let their hair down a bit..

“The name ‘Origins’ is indicative of where things start and we want to be feeding into career-building. As a company, Vodacom want to be hosting events from the grassroots up. We want to help all our customers, to get that feeling of community going. So we are focused on development, helping the youngsters out there all the way up to our present pros,” Lazarus said.

While the Vodacom Origins of Golf Series has helped launch many stellar professional careers – the likes of Thomas Aiken, Hennie Otto, Jean Hugo, George Coetzee, Darren Fichardt and Jaco Ahlers are all past winners – there are many people associated with the golf industry who are facing enormous difficulty at the moment.

“We want to go from just sponsoring a game to being good for society, similar to Vodacom’s involvement in other sports like rugby and soccer. We are not just ticking the box of hosting an event for a few days, we are also uplifting caddies, women’s golf and underprivileged kids, and we want to make a contribution that changes lives and society.

“Traversing all walks of life is very important for Vodacom and so we worry about our caddies, gender inclusivity and our under-developed communities. Of course there is a legacy involved in a tournament that started in 2004 and many of the golfers have built careers for themselves with our help,” Lazarus said.

Vodacom will be donating money to the rebuilding programme in KZN and, along with Spar, held a trolley dash on Wednesday afternoon for the benefit of Anthony Michael’s caddie, who won the lucky draw.

Thomas Abt, the Commissioner of the Sunshine Tour, said the Vodacom partnership was a great example of a relationship that really works.

“The Vodacom Origins of Golf is the longest-running pro-am series on tour and the series has worked for so long because it is the right blend of networking and brand awareness that Vodacom are looking for. Vodacom are a very dynamic company and so is the Sunshine Tour. That’s why the synergy has worked so well for such a long period. Long may it continue,” Abt said.

by Guest Correspondent

It seems strange to believe that the powerful 1.86m, 90kg winger Madosh Tambwe, who once scored a Vodacom Super Rugby record-equalling four tries in one match, was completely surprised when he received a phone call from Bulls coach Jake White, inviting him to join the Pretoria team.

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“Receiving a phone call from Jake was quite a surprise. I never expected a call from him, and then I also wondered how he’d even got my number,” Tambwe says with a laugh.

The reality is that Tambwe’s life has been full of surprises up to this point of joining one of world rugby’s most celebrated teams.

The 23-year-old forms part of Vodacom’s current focus on the growing crop of ‘Future Champs’ within the Bulls fold.

Born in Kinshasha during the transition of the country from Zaire to the Democratic Republic of Congo, Tambwe moved to South Africa with his family and was raised in Johannesburg. In his final years as a student at Parktown Boys’ High and while playing for the Lions U19 team, Tambwe was confronted for the first time by somebody who gave him a dream to aim for.

The Lions U19 coach, Joey Mongalo (who has since also joined the Vodacom Bulls’ senior coaching staff), asked him what he planned to do with his life. It was the spark that put him on his journey to a career as a professional rugby player, and which has seen him play for the Lions, Sharks and now the Vodacom Bulls before the age of 23.

“Being asked what you want to do with your life is a very tricky question because everybody is on a different journey in their lives. But now I’ve been blessed to have played for three great South African franchises. Right now, I’m focused on settling in at the Vodacom Bulls and focusing on my rugby. That’s where my mind is at the moment,” he says.

Tambwe identified himself as a clear ‘Future Champ’ when he equalled the record of four Vodacom Super Rugby tries which he scored in a 2018 match for the Lions against the Stormers. It is this early success in the game that he wants to keep building on as he now pulls on the famed blue jersey of the Bulls.

“I’m privileged to play for the Vodacom Bulls. As I’ve approached everything in my life, I’ll embrace the moment and take it one step at a time and not think too far ahead.”

Tambwe admits he’s already being challenged to grow at the Vodacom Bulls and is relishing this new environment.

“The coaching staff is challenging me quite a bit. Coach Jake wants me to stretch my wings a bit in terms of my positions, and he’s asked me to study fullback as well so I can act as cover for the team in this position. That’s a challenge, and I like that. I’m kept on my toes here, and I’m not being allowed to get too comfortable in just one position.”

And as much as he feels privileged to pull on a Vodacom Bulls jersey, Tambwe is also adamant that he isn’t thinking too far into the future in terms of what it means to play for a union that has produced some of the greatest players in the history of the game.

“It will always be a great responsibility when you put on that Bulls jersey. There’s such a rich history here. But first and foremost, I want to earn my stripes at this union. Only then can I start thinking about the future. Sure, in the back of my mind there is the thought that I want to carry on where some of the greats have left off and I want to also leave something for the next generation of Vodacom Bulls players to build on. But for now, I just want to be the best I can and focus on the next game in front of me.”

His focus matches the entire ethos about what it means to be identified as a Vodacom Future Champ and represent the future of the Bulls.

“I’ve got a great hunger to learn and be better, and I strive to be the best I can be. I’m doing what I love, and every weekend I am able to showcase my talent for people to enjoy. I want to keep getting better so I can add to the proud legacy of this team,” Tambwe says.

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